The 2012 London Olympics has come and gone and the world is gearing up for the London 2012 Paralympics starting next week. These olympic games marked the first international sports event with very strict social media guidelines. While we were all tweeting about our favourite athletes, many of these athletes were forced to keep their thumbs off their smart phones throughout the games.
In order to prevent controversial posts, the International Olympic Committee issued a four page social media policy ahead of the games. Here are some of the more interesting guidelines and limitations that were placed on athletes and spectators:
- Athletes are restricted to tweeting in the first person in a diary-type format
- Athletes are not permitted to post about the games as they happen, or comment on the activities of other participants
- No videos are allowed to be shared from the Olympic village
- Athletes must obtain permission before posting photos of other athletes
- Participants are not to use the official Olympic symbol (the five interlaced rings) on any posts or images of any kind
- Participants are only permitted to use the word “Olympic” within their social channels, blogs or other, if and only if they do not use the word in association with any third party person, product or service
Spectators are allowed to take videos, but they’re not allowed to upload them to any social media channels such as YouTube (you must have noticed that videos from the Olympic Village got pulled from YouTube almost as soon as they were uploaded by a spectator).
Protecting companies and brands
Some of these guidelines are understandable. Companies such as McDonald’s and Coca-Cola pay massive amounts of money to be an official Olympics sponsor, so it would be unfair if brands got promoted by popular athletes. The problem is that many people want to follow the “behind the scenes” experiences at the Olympics – something they can’t do if their favourite athletes aren’t allowed to “tweet in the first person in a diary-type format”.
An Olympic swimmer from America, Ricky Berens, told Mashable the following: “The IOC and NBC are running their business and doing what they can do make their business as profitable as it can be. As athletes, this is us running our business. They’re taking away from that, but it goes both ways.”
Regardless of the social media guidelines, we were all still watching the developments closely.