Whether you’re a business owner or a salesperson, your job is to sell. The new way of doing this, called social selling, opens up many doors for you.

When you start using social networks to explore sales avenues, you will inevitably start with the people you already know, such as clients, colleagues and friends. If you’ve already joined LinkedIn, you’re probably using it as an online resume, but this can quickly be expanded into an online sales funnel which can bring you leads 24/7.

Besides LinkedIn, there’s Twitter, Facebook, GooglePlus, Vine, Periscope and Pinterest, amongst others. In our opinion, social media profiles should be just as important to sales people and business owners as an e-mail address, phone number or business card. These profiles are a way for other people to validate your experience, your expertise and your real world connections.

If your company isn’t teaching its sales people how to use social media to connect with potential clients and leverage existing leads, then you are putting them at a huge disadvantage. Social selling is becoming widely popular and an increasing number of people are interested. On LinkedIn, there are already over a thousand people who list ‘social selling’ as a skill on their profiles. These people are already looking at ways to teach others how to sell online and there will undoubtedly be a steady stream of interest in their expertise.

Contact us to get on board with social selling

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today.