A mere few years ago, most people’s grasp of the term SEO, or search engine optimisation, would have left a lot to be desired. Today, however, it has fledged into an overnight online industry with everyone fighting the race to the top, and fighting to stay there. Undoubtedly one of the key weapons of any online marketing campaign is a clued up copywriter converse in the latest SEO copywriting techniques. That is, after all, the goal behind any type of website content, right?

Well that forms part of it. Although strategically placed keywords are important in optimising copy for search engines, it is by no means a standalone guarantee for success. The old saying comes to mind, placing an emphasis on a simple phrase: content, content, content!

You can use the most targeted keywords in your article, and have the best grammatically correct language use, but if what you are saying is irrelevant to the topic or just plain gibberish, Google will smart up and penalise your online marketing campaign, and all your trouble will end up being for nothing.

Investing time in creating relevant SEO copy will not only impress Google, but it will also contribute to your site’s ratings in other aspects. Firstly, you will have to assume that your copy will be read by real people and not only by Google’s insatiable spiders. This is not a bad thing and should be seen as an opportunity to get more out of your SEO copywriting. If your content is consistently good, people will invariably link to it, creating coveted backlinks which also affect your online SEO ranking. But what is more is the opportunity to gain a reputation among readers and users  as knowing what you are talking about, and the chance to use your online marketing campaign as a double edged sword to grow your SEO presence, and your user base, which is kind of the point in the first place, isn’t it?