Small Business Saturday will be taking place this weekend on 24 November. It is an American shopping “holiday” that happens annually on the weekend following Thanksgiving. Shoppers are encouraged to visit local business and support small brick and mortar establishments. The concept was initially publisized online through social media, advertising and PR.
This concept is fitting for South Africa as well as many people are choosing to support independent neighborhood establishments over large chain outlets. That is why it is becoming increasingly important for South African small businesses to utilise social media and online marketing to reach their local market. Below is a great infographic that shows how small businesses can win with online marketing.