Does your business have the online credibility it needs to do business in the Web 2.0 era? How do you know if your brand, products or services are reputable, believable and credible online?

Now, more than ever, a company needs to make it easy to do business with them. One of the best ways to do this is by giving your potential customer all the information they need online. These are only a few reasons why your business needs online credibility:

People no longer trust “your message”

If you’re investing in one-way communication, you might be missing out on a lot of business. Today’s consumers are interested in peer-reviewed products and services. They want to do business with people they can trust, not with people who keep cold-calling them or steam-rolling them with one-sided marketing messages.

When it comes to trying out a new product or services, many people hop onto Google to find out how others have rated the company’s solutions. They learn about new products on social media sites like Twitter and Facebook – and they trust what their friends have to say about the product. If you’re not engaging with your target audience in a way that lets them give you feedback and share your message with their networks, you’re missing out on a lot of business.

Online complaints are powerful

Whether it’s an unflattering post on Hellopeter.com from a disgruntled employee or a 600 word blog post by a prominent blogger or journalist – this type of content can get a lot of attention online. Not only do well-written reviews (whether they’re unflattering or not) go viral on social media sites, but they often rank well in search engine search results if they’re posted on large, popular websites.

If a person types in your name, your company’s name or your product’s name, you need to be sure that the search engine user is reading information that you’ve put out into the cyber sphere (and not malicious content that was written by others).

One of the ways to make sure your business has online credibility and that your target audience is getting information directly from you is to employ a team of social media managers, copywriters and digital strategists.