To leverage social selling strategies to develop your reputation and generate new leads, you can use paid advertising.
PPC (pay per click) essentially allows you to “buy” visits to your website by bidding for your advert to be placed in a search engine’s sponsored links. Each time one of your ads is clicked, you pay a fee.
PPC on Google
When you search for something on Google, you generally see two kinds of results on the page:
- Paid adverts at the top or bottom of the Google search results page. The order and positions of these ads is determined mainly by:
- how relevant and useful the ads are
- the advertisers bid on the keywords used in a user’s search
- The rest of what you see on the page is called organic search results – unpaid links to websites with content related directly to what the user searched for. The more relevant the site is to the search terms, the higher the link will appear on the list.
Because Google is such a popular search engine, their AdWords platform is also the most popular PPC advertising system.
If you are an AdWords advertiser, how much you are willing to pay for your adverts will normally have an impact on where your ads appears in relation to other ads when a user searches a term. Advertising online using AdWords helps you reach the right customers at the right time and all within the budget you choose.
Leverage the Power of PPC
Are you interested in using paid advertising to increase your position on internet search results in order to prospect for new leads? WSI OMS has years of experience and international collaboration to enhance your results. Contact us for more information.