The latest trends in web design have emerged out of the need to create websites that are user-friendly, mobile-friendly and have a strong focus on branding. Business owners and organisations should always stay abreast of the latest web design trends because a website is one’s most valuable piece of online real estate. With millions of people surfing the Internet on a daily basis and the competition being fiercer now than ever before, it’s necessary to constantly update your website design in order to reflect the latest needs and wants of the consumers.
Some of the latest web design trends include:
- A more exciting, bolder use of typography. It used to be the case that web designers were limited to a selection of fonts, but now with programmes like Google Fonts and other free typography software, you can choose from a massive selection of beautiful typefaces to find the one that perfectly compliments your content.
- Big buttons instead of text links. This is especially important for mobile users, as multiple text links make it difficult to tap the correct link and can lead to a frustrating user experience. Websites are now incorporating larger, easy-to-press buttons that will take users exactly where they want to go.
- A strong emphasis on branding. Branding has always been a core component of company identity, but now more than ever it’s important to make sure that every single element of your website reflects and supports your goals and message. This is also relevant to your company’s other online platforms, from blogs to social media pages.
Web design isn’t just about creating a website that’s nice to look at anymore. Many more features must be taken into account, including accessibility, user-friendliness, branding and the creation of a trustworthy site. At WSI, our web design professionals will work with you in order to create an optimized website that not only accurately reflects your company, but one that incorporates the latest trends and contains the elements that attract users.