Web design has become one of the fastest growing industries in the world. These days, if a company does not have a web page it does not exist. At best, it’s viewed as some fly-by-night enterprise that’s probably being run from someone’s mom’s garage. But all websites are not equal. You can tell just as much about a company from the pure fact of having a website as from the quality of the website.

Most of the time, the homepage will be the first page a prospective customer will visit. However, even if a user does not enter your site from the homepage, it will still be your site’s most visited page. So, when it comes to web design, it just makes sense that allot of energy needs to go into making it as user friendly and pleasant to navigate as possible.

One of the biggest mistakes companies make is not having enough information about who they are and what they do on their homepage. Yes, it’s good to get visitors to engage with your site for as long as possible by creating a layered and comprehensive site, but people also don’t always have the time, so chances are good they’ll just get irritated if they can’t find basic company and/or product info and just move on to one of your competitors.

Another common problem area is layout. This is one of those areas of web design where too much is just that: too much. A refined design, good use of colour and visual stimulation are all good design principles to adhere to, but they should never detract from ease of use. Therefore, make sure that you keep the number of links to more in-depth page-specific content easy to find and as few as possible. Rather use drop-down menus if there are many sub-sections.

Your homepage can make or break your company’s image and good web design will never discount that fact.