When a customer or potential client stumbles upon your site, the first thing they are met with is your content. Believe it or not, what is written on your site pages is what could make or break your whole marketing strategy. Content marketing is what makes you more human and interesting to your clients as it is in the forefront of your customer engagement. As a company who strongly wants to positively affect their bottom line, you need to take full advantage of this marketing strategy.
How to measure your Content Marketing
Now that you aware of the importance of good content marketing, is your content marketing strategy doing as well as it is supposed to for your bottom line? This infographic helps you measure your content marketing campaign.
An infographic from ragan.com