Many moons ago you may have initiated a game of noughts and crosses with this symbol. Nowadays, though, the hashtag has evolved since its origins as an organizational tool for Internet Relay Chat users to a way for social media users to keep track of topics and conversations. Who can we thank for this revival of tagging related word-strings such as keywords, phrases, and abbreviations? Twitter reintroduced the hashtag in 2007.
How to Hashtag
Social media marketing is considered successful if connections lead to increased brand awareness, better lead generation, and ultimately a healthy bottom line. Hashtags can be a very useful to strengthen the value of your digital marketing efforts by initiating contact and engagement with the public.
Have you run out of content marketing topics? Valuable insights about what type of content your target market is interested in can be garnered by taking note of hashtags related to your business. Just by contributing to conversations around these topics increases your visibility to prospects and customers.
The downside of hashtags is that, when overused, or used incorrectly, it becomes very difficult to read. Using a string of hashtags that are generic and not relevant to your business is not only a wasted opportunity but also downright annoying.
Follow these guidelines to maximize the impact of your use of hashtags:
- Do not be tempted to substitute quality content with hashtags.
- Two to three hashtags per post are sufficient. More than that and engagement drops by 17%.
- Only use tags which are relevant to your brand identity. Do not use trending tags just to show how cool you are.
- Keep your hashtags simple, memorable, and pertinent to your marketing campaign.
If you want to leverage social media and other digital marketing strategies to increase the authority of your brand, WSI OMS is an international franchise with a proven track record. Please contact us today.