Your clients are getting smarter as they can go on the web and find out stuff

Prediction 1:

Organic search will continue to be important in the digital marketing mix

The reason it is true is that everyone looks @ Organic

Your clients are getting smarter as they can go on the web and find out stuff

Prediction:

Organic search will continue to be important in the digital marketing mix

The reason it is true is that everyone looks @ Organic

She says she hates Forrester all the time but she sure showed a few of their slides.

The way you go about backlinks has changed and one should spend 80% of your time ion fresh content, blogs, video, case studies etc.

The other 10% of your time is to distribute your optimised content out there

Prediction:

In 5 years from now SEO will not be a line item in a marketing budget.

Budgets will shift to content marketing

Prediction:

Offer optimized content marketing strategies and services to your SEO clients to win.

The Panda Updates:

  • Backlinks are still important
  • Citations
  • Backlinks Busted
  • Link Farms …. Gone

Build backlinks through the distribution of backlinks

400 days ago social signals were included in backlinks

Google+ launched 350 days ago

250 days ago the freshness of fresh relevant content will count

Its all about press releases, blogs, press releases and content

Google crawls Facebook comments

70 days ago search plus your world is launched

A full out assault on Twitter and Facebook

Content that is published in G+ it will stay longer than all othet content – use your last minute in the day to put it there

7 days ago – Google penalizes “over optimisation” – so don’t over-optimise content

Prediction:

The way we report on and measure organic search results is changing

What is the amplification rate of my content

Prediction:

Mass consolidation of marketing technologies will happen over the next 5 years. There will be 4-5 integrated marketing platforms that dominate the world of marketing

Prediction:

Better data

Prediction:

SEO is at the centre of every digital marketing strategies

Prediction:

Predictive SEO is going to be talked about more and more

When she started she said she doesn’t like saying the acronym “SEO” but 20 minutes into this presentation its all she is saying

Prediction:

SEO must be relevant

A lot of predictions but nothing new

Prospects are starting their branded searches in Facebook and LinkedIn

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