While it has never been easier to create content, it has also never been more difficult to make sure that it stands out from the crowd. Even if your blog posts show up in the top ten search results, you need to be able to ensure the click through with a strong headline. While the way in which you create that attention-grabbing headline depends, to a large extent, on the specifics of your content, there are certain types of headlines that are likely to have the biggest impact on your potential readers and get them to click that link. Here are the five most likely to prompt a favourable response:

The “Best” Way to Do Anything

Readers want to cut to the chase. If they are searching for information, they want the best available – and they want it now! Giving them a headline that offers “the best” way to do something, promises them that immediate answer. This type of headline performs extremely well when it comes to SEO

Make it Quick and Easy 

Coming second to “the best” are blogs that offer the “quickest” or the “easiest”. Quick solutions that will make the readers’ lives easier will always be attractive. Sometimes urgency will be the motivation behind the click, at other times, ease and convenience. Either way, you can’t go wrong.

An Air of Authority 

For blogs that are more information-based and don’t entail a specific call to action, nothing is more enticing than an appeal to authority. Phrases like “According to science…” or “Experts say…” are always effective in this regard. 

The Direct Address

 It’s an old technique that dates back at least to the military recruiters of the late 19th and early 20th centuries (“The U.S. Army wants YOU!”). The direct, second-person address is almost always impossible to resist. For example, “What YOU need to do to write better blogs.” 

Contact WSI to help you create an SEO-topping blog.

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