Just when you think you have your SEO strategy down, something changes! At the beginning of the year, Google announced its latest algorithm update, known as the Speed Update, which will be launching in July of 2018. Needless to say, the main focus of this update will be on the speed of your website, and how quickly each page is able to load. Seeing that Google is on a mission to improve the user experience when it comes to online browsing, this new focus comes as no surprise. Here is what you need to know about how the Speed Update is set to impact your website and its subsequent rankings:

  • It Is All About Mobile

If you are not new to digital marketing, you will be well aware of the fact that page loading speeds have always been a ranking factor – at least for desktop searches, that is. Up until now, page loading times have not made a huge difference in terms of mobile rankings. With the Google Speed Update, that is sure to change.

  • Content is Still King 

While page loading speed will indeed now be a massive ranking factor for mobile, it won’t be the only ranking factor that you need to be concerned about. Relevant content of a high quality is still the key if you are to get your website to the top of the search results. However, if you’re able to publish this type of content and make sure that it takes less than a few seconds to load, you will be well on your way to reaching your online marketing goals, especially in the eyes of the world’s most notable search engine!

  • How to Adjust 

In order to avoid your website from taking a knock, here are a few suggestions for surviving the Google Speed Update:

  • Consider making the switch to Accelerated Mobile Pages (AMPs)
  • Think about the effects that the update will have on your pay per click advertising, AdWords account, as well as on your website itself, and
  • Understand the way in which people utilise mobile devices in order to search (i.e. shorter queries).

Stressing about your online marketing and SEO strategy in light of these new, upcoming changes? WSI OMS can help. Contact us today for more information about our wide range of services, from search engine optimisation to content marketing and more.

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