Some “Instagram purists” believe that you should never add text on top of a photo in Instagram, but if you look at the engagement rates of photos in Instagram, then it is clear that this is a great way to grab attention. The reason for this is that people scroll through photos on Instagram quite quickly, so you do not have a lot of time to pull them in.
If you have a massive offering, for example a 40% off offer, then putting it in your photo caption might not be enough. Adding this text on top of a photo of your merchandise can be a great way to hit your audience over the head with an offer that they do not want to miss. Putting text on top of photos should be used sparingly, though, as good photos and great designs are what will keep your audience engaged in the long run.
Here are a few ways to add text to your photos on Instagram:
- WordSwag is a mobile app for both Android and iOS that lets you create quotes and text on images. There are a vast array of styles and fonts to choose from.
- PicLab is a cross-platform photo app with a text tool as well as a robust selection of digital features such as clip art, stickers and features that allow you to create collages and magazine pages.
- Canva is a desktop tool that has a wide array of templates ranging from Facebook profile pictures to book covers.
Regardless of whether you are using text on top of photos or not, we cannot stress the importance of good design and photography. You have to visually capture people’s attention right away with strong visuals and high contrast.