Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.
- How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression.
- Be thorough when completing your profile. Statistics from LinkedIn reveal that members with 100% complete profiles get 46% more profile page views than those who do not.
- Pay particular attention to your summary section as this is where you truly connect (or not) with others.
- Liberally (but naturally) use relevant keywords throughout your profile to be found by the LinkedIn search algorithm. Include them in your summary, your experience, and your title.
- To boost your credibility as an expert in your industry, publish some content on LinkedIn. Generate interest by uploading PDFs, Slideshare presentations, and videos.
- Join LinkedIn groups to connect with relevant influencers. To avoid being regarded as a stalker, visit and share on a regular basis, and always thank others for their comments.
- Strategise your connections to ensure that they are adding value to your profile and your professional network.
- On the flip side, be wary of sending invites to people that you don’t know well without showing some value as a potential connection.
- Endorsements are quick and easy, but when someone goes to the trouble to write a recommendation, it carries a lot more weight.
- Customise your URL to better identify yourself.
WSIOMS can help you master LinkedIn
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