3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO |

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Posted by on Apr 26, 2019 in Social Media Marketing, Visual Marketing |

Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward. Live Video  Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out. Tutorial Videos  Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty. Behind-the-Scenes Videos  One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing. Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more. Please follow and like...

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What Website Development Has in Store for the Remainder of 2019

Posted by on Apr 24, 2019 in Website Development |

Gone are the days where a basic three-page website design was enough to impress potential and already-existing customers. Nowadays, it is all about artificial intelligence and maximising user experience from all sides. Below, we take a look at few must-haves in terms of website development, particularly for companies determined to stay ahead of the curve. Artificial Intelligence  Artificial intelligence is a massive website development trend at the moment – and its popularity is set to grow exponentially over the next few years. We’re talking about chatbots, machine learning, voice search and more. The good news is that while AI is endlessly impressive, if you work with a great website development company, it doesn’t have to cost the earth. Motion Design  Say goodbye to stagnant images and hello to 3D image viewing, animations, and illustration. The visual aspects are just as important (if not more so) than the text aspects of your website, and they are the best possible tools to grab and keep a visitor’s attention. So don’t be afraid to let your website development partner get creative! Just remember to keep an eye on page loading times. Which brings us to… Accelerated Mobile Pages  Backed up by Google, accelerated mobiles pages – also known as AMPs – are a must for companies looking to boost user experience, particularly when browsing using mobile devices. AMPs speed up the loading time of web pages, which is excellent considering people tend to click away if a page takes longer than three seconds to load. When it comes to website development and up-to-date trends, the WSI OMS has got your business covered. We specialise in all aspects of website development to help transform your website into your most powerful marketing tool. Other services include social media marketing, content marketing, mobile marketing, and website design. For more information, do not hesitate to get in touch. Please follow and like...

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Influencer Marketing Need-to-Knows

Posted by on Apr 22, 2019 in Digital Media Marketing |

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help. Who is Considered an Influencer?  That depends. However, in general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While most people think that only celebrities are influencers, this really isn’t the case. Influencers are people who can help you to reach your target audience. For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers – and it is sure to be much cheaper than joining forces with a supermodel! How Can I Make Influencer Marketing Work for My Brand?  According to recent studies, 94% of marketers believe that transparency and authenticity are crucial to influencer marketing success. It is also essential that you choose to work influencers who hold the same morals and ethics as your brand, and who are relevant to your industry and your target audience. How Do I Make Sure it’s Money Well Spent?  Before making any important decisions, make sure that the influencer with whom you intend to work is, in fact, a legitimate influencer with legitimate followers. 42% of marketers are concerned about fake followers and bots – and rightly so! It is possible and quite affordable to ‘purchase’ new followers. So how do you know that an influencer’s following is the real thing? Take a look at the engagement on their posts – not just the numbers of ‘likes’, as these can be bought too. Look carefully at the comments and do not hesitate to take a look at some of the followers’ profiles for clues as to whether they are real people or not. When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialise in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in touch. Please follow and like...

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Why Quality Images Are Key to Social Media Success

Posted by on Apr 19, 2019 in Visual Marketing |

Think about your own experiences on social media. How many posts which include paragraphs of content do you take the time to read? How many short and snappy posts with amazing imagery grab your attention? It is a fact that quality images are key to social media marketing success. The following stats will demonstrate why… They Generate More Engagement  The proof is in the pudding. According to research, posts which include images perform better on all social media platforms. Tweets with images tend to get 150% more retweets, infographics are liked and shared three times more and Facebook posts that include images also tend to get 2.3 times more engagement. This is also true for content on your website. In an analysis of over 1 million articles, BuzzSumo discovered that articles that included an image once every 75-100 words received double the social media shares when compared to articles of the same length which included fewer images. Our Brains Are Wired that Way  Our brains are more likely to react positively when presented with an image, as opposed to text. In fact, the brain processes images 60 000 times faster than text and research has shown that people retain data for at least three days when it has been paired with an image. They’re Proven to Hold Attention  According to eye tracking studies, people browsing the internet spend a lot more time looking at images than they do looking at text. The social media marketing experts at WSI OMS are here to help you achieve maximum social media success when it comes to visibility, engagement and online reputation in general. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, we are your all-in-one digital marketing solution. Get in touch now to learn more about our range of services. Please follow and like...

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