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Why Quality Images Are Key to Social Media Success

Posted by on Apr 19, 2019 in Visual Marketing | 0 comments

Think about your own experiences on social media. How many posts which include paragraphs of content do you take the time to read? How many short and snappy posts with amazing imagery grab your attention? It is a fact that quality images are key to social media marketing success. The following stats will demonstrate why… They Generate More Engagement  The proof is in the pudding. According to research, posts which include images perform better on all social media

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Improve Your Digital Marketing Strategy with These e-Commerce Statistics

Posted by on Apr 17, 2019 in Ecommerce | 0 comments

It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed  Studies have found that slower page loading speeds, even those del

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SEO 101: How to Optimise Images

Posted by on Apr 15, 2019 in SEO | 0 comments

The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format  Remember that PNG,

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Boost Your Social Media Marketing Game with These Essential Tools

Posted by on Apr 12, 2019 in Social Media Marketing | 0 comments

Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond… Awario  When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool

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3 Ways To Tweak Your Website Design To Attract More Customers

Posted by on Apr 10, 2019 in Content Marketing | 0 comments

When it comes to website design, it’s all about user experience. However, what that means for one company may be entirely different from what it means for another.  Pay Attention To Loading Times Did you know that if your web page takes longer than three seconds to load, 53% of visitors will click away and look elsewhere? Surprising, but true. Therefore, while gorgeous graphics look amazing and are often the crux of website design, too many of them (espe

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