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What makes a winning link-building strategy?

Posted by on Sep 26, 2016 in Digital Media Marketing | 0 comments

Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean? Different anchor text phrases for hyperlinking In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t

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The evolution of websites

Posted by on Sep 15, 2016 in Website Design | 0 comments

The speed at which the digital and technological world is moving is scary, so it’s not really surprising that website design has had to change quite rapidly too. Looking at websites from just eight years ago show startling age, but let’s look at what trends have changed.DesignThe table layouts, flash and 3D animations of 2008 are long gone, with the confusing fonts, multiple colour palettes, cheesy images and heavy text. Today’s websites are designed with

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design | 0 comments

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stron

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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