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How to analyse your competitors’ SEO – and why you should do it

Posted by on Mar 20, 2017 in SEO | 0 comments

If you notice that you are being out-ranked on Google by a competitor, the chances are high that it is because they are paying more attention to the quality of their SEO than you are. By taking a sneak peek at what they have done, you will be able to quickly discover why they are ranking as high as they are… and exactly what you need to change in order to start ranking above them. Here are some helpful tips for successfully analysing your competitors’ SEO. Downl

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Using Google Trends to Optimize your Digital Marketing Campaign

Posted by on Feb 13, 2017 in Digital Media Marketing | 0 comments

Google trends is an essential tool for all businesses who want to improve their digital marketing efforts. Luckily, anyone can use it – not only is it incredibly user-friendly but it is also free. It basically shows you how common it is for a specific search term to be entered into Google compared to the total search volume that exists within various places around the world and in different languages. Here are some reasons why you should be taking advantage of Goo

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Website Design Loves and Loathes

Posted by on Feb 9, 2017 in Website Design | 0 comments

February is an odd little month: it has neither 30 nor 31 days in it, it is often associated with love because Valentine’s Day falls in it. For many, it heralds financial year-end – anything but lovely! Drawing on this dichotomy, let’s look at “love” and “loathes” in the world of website design. Website loathes 1.) Links that do not work give a careless and unprofessional impression: not only of your website but your organization. On top of which, if t

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Email Marketing 101

Posted by on Feb 8, 2017 in E-mail Marketing | 0 comments

Why is email marketing such a big deal? 1.) First and foremost, because your emails are going out to people who have shown enough faith in you and what your organization stands for that they have allowed you access to their inbox. Just look at the number of emails you have vying for your attention in your inbox right now and you will appreciate the value of being invited in by your prospects and customers. 2.) Secondly, the lifespan of emails is much longer than soc

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Why WSI Is Your Best Choice for Quality Digital Marketing in 2017

Posted by on Jan 3, 2017 in Digital Media Marketing | 0 comments

To persuade you that WSI is your best choice for digital marketing in 2017, we are not going to throw the book of marketing clichés at you. Words like bespoke, amazing, unique, effective are banned from this blog. So too are over-used phrases such as “go the extra mile”, “good fit”, “paradigm shift” and “solutions–driven”. Rather we are going to share some telling facts with you, and from that, you can draw your own conclusion regarding why WS

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