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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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Don’t make these three inbound marketing mistakes

Posted by on Feb 22, 2016 in Inbound Marketing | 0 comments

Nowadays, the consumer seeks to be in-the-know. Communication strategies are increasingly moving from traditional outbound marketing techniques to inbound marketing, where the consumer opts to seek brands out personally, rather than being bombarded with information and marketing noise. At WSI OMS, we understand the significance of inbound marketing and the digital marketing movement. We aim to optimise communication, with a focus on effective content marketing and t

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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing | 0 comments

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OM

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization | 0 comments

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure

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