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Turn Your Company into a Knowledge Centre Using Content Marketing

Posted by on Nov 13, 2018 in Content Marketing | 0 comments

Big brands continue to be overtaken by lean, emerging start-ups. Consider how the entire paid television and Blockbuster sector has been overhauled by streaming services like Netflix and Hulu. If brands are not agile and quick to adapt, they can become irrelevant. Fast. One way in which brands are successfully reinventing themselves is by looking within their business and establishing themselves as the go-to authority within their industry. To do this, they become k

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Email Design Tips to Take Your Strategy To The Next Level

Posted by on Sep 17, 2018 in SEO | 0 comments

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keep

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How to Write an Effective About Us Page

Posted by on Aug 27, 2018 in Website Design | 0 comments

When embarking on a website design project, most people know they need an ‘About Us page’, but by the looks of things, few people know what the purpose of it is. Browsing through About Us pages in your industry will show you that there is still a lot of uncertainty about what type of content should be on this page. Instead of copying and pasting your mission statement or having unfocused sub-category pages of team members talking about their diplomas and hobbies

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What Is Iterative Website Split Testing?

Posted by on Aug 15, 2018 in Website Development | 0 comments

Iterative website split testing is one of two different website testing methodologies. There’s the iterative side and the innovation side. With iterative website testing, you will test one element at a time, implement the change from the champion variation, and then use that test information to develop a new hypothesis on that particular page based on the data you just gathered. So you will have one change that you run, test it out, and if it works you will implem

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3 web design trends and changes to consider

Posted by on Jun 28, 2018 in Website Design | 0 comments

How is the world of website design changing? Here are three web design trends to consider:   Typography Typography has changed along with user behaviour. Bold typography design helps highlight headlines and sub headings. Being bold is different to being distracting. Be sure to only use fonts and sizes that support your content and purpose (don’t try to overcomplicate these elements for the sake of graphic design).   Cinemagraphs, gifs and UI animations There

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