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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing | 0 comments

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OM

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization | 0 comments

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure

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6 Essential WordPress plugins for your new website design

Posted by on Oct 26, 2015 in Website Design, Website Optimization | 0 comments

Plugins are like the bells and whistles of website design. They add shimmer and shine to the basic function of a WordPress site, and while there are thousands of free and pay-for plugins out there, we’ve compiled a list of six of the best. Here are the top six must-have plugins:WordPress SEOThe first, and most important, plugin is WordPress SEO (Site Engine Optimisation). This is crucial to all ecommerce businesses. Why? Because without it users won’t get

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Ten ways to reduce your website bounce rate

Posted by on Oct 20, 2015 in Website Optimization | 0 comments

Quite simply put, the percentage of visitors to a particular website who navigate away from the site after viewing only one page, is known as the bounce rate. A rising bounce rate is a red flag that says your home page is boring or off-putting, or a sign that users found what they were looking for on one page and had no need or interest in searching further. Research shows that the average bounce rate is 40.5%, but it does differ depending on the industry. Many of t

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