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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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Mobile Optimisation – Aiming for Google’s Answer Box

Posted by on Jul 25, 2017 in SEO | 0 comments

With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is

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AdaptiveSEO – staying ahead of the game

Posted by on Jul 12, 2017 in SEO | 0 comments

SEO has come a long way, constantly adapting to the changing landscape of the internet, the algorithms used by search engines and user behaviour. It has also lately adapted to the popularity of social media and increased mobile use and by the availability of increasingly detailed metrics that measured traffic and from where and whom.   ‘Traditonal SEO’ focused on algorithms  SEO was based solidly on search and keywords – and the adapting part was using t

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Mobile Marketing – best practices…and what not to do

Posted by on Jul 5, 2017 in Mobile Marketing | 0 comments

Mobile Marketing is not just an essential aspect of digital marketing, it is absolutely necessary. More and more people are using mobile devices to access and browse the internet these days. In fact, mobile devices have lately become the primary interface. Thus, making mobile functionality and online marketing aimed at mobile users, the key to a successful digital marketing campaign. However, there are ‘best practices’ that will maximise the success of your camp

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3 of the Most Influential Women in Digital Marketing

Posted by on Jun 27, 2017 in Digital Media Marketing | 0 comments

When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below.  Mari Smith Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for s

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