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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design | 0 comments

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stron

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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How To Tell If Your Digital Marketing Strategy Is Working

Posted by on May 10, 2016 in Digital Media Marketing, SEO | 0 comments

It’s all the buzz, and anyone without one is a loser. But how do you know if the effort you’re putting into your digital marketing is paying off? Where are the goal posts? As with all achievements in life, from running a marathon to learning a new language, it’s crucial to have a clear vison of the goals you wish to accomplish. How will you know you’ve succeeded if you haven’t envisioned success. The main marketing goals for 2016 According to a 2015 study

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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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