Steps to Build an Outstanding Small Business Website

Posted by on Jul 22, 2019 in Website Design | 0 comments

 If you are looking forward to building a new website for your start-up, you need to ensure that from start to finish, the process is handled the right way.  Whether you own a hardware store or whether you are a photographer or whether you run another kind of small business, having a great website is very crucial to your success. It may also be that you want to make your current website more effective. In order to achieve this, you will need to have the right team to do the web development process. Here are a few valuable tips to help you create a great small business website: Choose a Good Domain Name Also referred to as the website address, a domain name provides the entry point to your website. The domain name is crucial because it makes a good impression for website usability purposes in addition to search engine optimisation. You need to ensure that the name is easy to spell. So, try to avoid the use of slang or highly esoteric words and keep it short. Have an appropriate domain extension like .com; unless it is suitable to use other extensions like .edu, .gov, or .org.  You also need to avoid using hyphens and numbers.  Once you have picked the right domain name, you need to purchase a secure, scalable hosting that offers good tech support.   Create a Clear Description of your Brand You need to let audiences know who you are as well as what you do so that they are not confused when visiting your business website. Create a “hero image” or homepage banner along with other subsequent banners. These will offer a visual representation of the services or products you offer. Ensure you have a nice introductory text blurb placed near the top area of the page describing who you are and the things or products and services you offer. Ensure you have a footer and main navigation menus with “About Us” page links that are easily accessible to audiences. This allows visitors to read more about your brand or business.   Have the Best CMS A content management system (CMS) is an application or software programme used to create as well as manage your digital content. Having a good CMS helps you to maintain your site properly without the need of having the technical knowledge. Get a CMS that best suits your unique website needs. This is crucial because different CMSs are used for different purposes like extensibility, user-friendliness and budget. You can use a CMS like WordPress, which is the most popular and has many useful plugins. If you are worried about your website security, you can consider a different CMS...

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3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO |

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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4 Essential Questions to Ask Your Website Developer Before Getting Started

Posted by on May 10, 2019 in Website Content |

Building a brand-new website for your business is always an exciting time, but it can come with a few pitfalls and challenges if you do not make doubly certain that both you and your website developer are on the same page. Below, we highlight four important questions to ask regarding your website development before the project officially kicks off.   What Can I Expect from You in Terms of Communication?  You should both decide on a communication-based plan of action before getting started. There is nothing more distracting for a website developer than being hounded every hour by a client who is looking for an update. Agree to check in with each other at a certain time every day/every other day and choose a communication platform that works for you both, i.e. phone call, email, Skype, Slack, etc.   How Will You Handle Small Decisions?  Some website development professionals will insist on a certain amount of creative freedom when it comes to designing a website. This is usually regarding smaller details that most clients would not even really notice. However, if you would like to be consulted about every design-related decision, it is important that you let your developer know this to avoid any unexpected surprises.   Are You Able to Work According to a Deadline?  If you need your website completed on or before a specific date, highlight this to your developer from the get-go and make sure that they have the capacity necessary to accommodate the deadline.   What is the Scope of the Project?  Make sure that you have told your website development professional exactly what it is that you want from your new website’s design and ensure that he or she has quoted for all of this before commencing. You do not want to have to pay extra down the line!   Looking for a website development team that you can count on? Look no further than the experts at WSI OMS! We specialise in website development, website design, SEO and more. Contact us now for more info about how we can help you transform your company’s website into a conversion-ready customer-driven hub. Please follow and like...

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3 Web Design Trends that Are Not Doing Your Website Any Favours

Posted by on May 6, 2019 in Website Design |

Nowadays, your web design needs to focus on giving online visitors the best possible experience. This means eye-catching graphics, easy navigation, faster loading times and content of a high quality. Unfortunately, not all of the current website design trends support this vision. Below, we take a look at three of them that you will definitely be much better off without:   Flash-Based Navigation  There are lots of different flash-based navigation menu templates to choose from when it comes to building a website, so it can be tempting to make use of them. However, flash-based navigation is exceptionally difficult to maintain (you will not be able to change it by simply editing a text file) and it is also bad for your SEO. Search engines simply cannot crawl flash files and this is bound to lead to a knock in rankings. Instead, build animated navigation menus with JavaScript for better results.   Image Sliders  Image sliders have become more and more popular over the years. Unfortunately, research has shown that they are actually responsible for a reduction in online conversions. This is mainly because they divide your visitor’s attention. People will only have a few seconds to think about a certain product because their attention will quickly be drawn to another one. This makes it less likely for them to make a positive buying decision. Also, eye tracking studies have shown that the human eye does not respond well to movement.   Fancy Page Dividers  This is a web design trend straight out of the 90s, but the reality is that there are still some websites out there that feature them. Think colourful horizontal bars used to break up text on a particularly content-heavy page. So not a good look. If you feel the need to break up your content, it may be a sign that you might need to add another web page instead.   Looking for a company specialising in web design and website development? WSI OMS is a digital marketing company with a difference. We also specialise in social media marketing, SEO and content marketing; we can help take your online game to new heights. Contact us today to find out more. Please follow and like...

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4 Myths About Business Branding – Busted!

Posted by on May 6, 2019 in Digital Media Marketing |

Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.   A Logo Is A Brand Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.   Branding Is A One-Time Thing The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.   Branding Just Means Consistency In Brand Design Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.   Branding Is The Responsibility Of The Marketing Team Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand promise. Please follow and like...

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