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5 tips for successful influencer outreach

Posted by on Nov 21, 2016 in Social Media Marketing | 0 comments

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, when done right the rewards are enormous, creating brand awareness for you and assisting with link building fo

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How to use customer data for personalised marketing

Posted by on Nov 14, 2016 in Social Media Marketing | 0 comments

If you have a digital marketing strategy, you’ll know that data is key. A strategy that includes content marketing and search engine optimisation often gives you a wealth of information on your customers. So how can you use all of this data in a meaningful way to connect with potential customers through personalised marketing? Use tools to keep things simple With so much data coming in as a result of your digital marketing, it can feel a little overwhelming. There

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What makes a winning link-building strategy?

Posted by on Sep 26, 2016 in Digital Media Marketing | 0 comments

Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean? Different anchor text phrases for hyperlinking In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t

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The evolution of websites

Posted by on Sep 15, 2016 in Website Design | 0 comments

The speed at which the digital and technological world is moving is scary, so it’s not really surprising that website design has had to change quite rapidly too. Looking at websites from just eight years ago show startling age, but let’s look at what trends have changed.DesignThe table layouts, flash and 3D animations of 2008 are long gone, with the confusing fonts, multiple colour palettes, cheesy images and heavy text. Today’s websites are designed with

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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