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How to Start Blogging for Your Business

Posted by on May 21, 2018 in Blogging | 0 comments

Do you want to include blogging in your digital marketing mix? Great! Not only is content marketing one of the best ways to boost conversations and engagement, but it is also a vital part of any SEO (Search Engine Optimisation) strategy. Here are a few things to do to get started with your blogging strategy:Consider Your Platform(s)Where will you be publishing your blog posts? You could consider the following:Add a ‘newsroom’ or ‘articles’ tab on your

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Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design | 0 comments

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides

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Do selfies have a place in your digital marketing strategy?

Posted by on May 16, 2018 in Digital Media Marketing | 0 comments

What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits. Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing p

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How Important Is Real-Time Social Media And Content Marketing?

Posted by on May 15, 2018 in Articles | 0 comments

Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An

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It’s Time to Rethink How You Sound in Your Video Marketing Clips

Posted by on May 10, 2018 in Visual Marketing | 0 comments

Many businesses have taken up blogging and have embarked on comprehensive content marketing strategies. But, how often do you stop to think about how your brand sounds online? A book called Sounds Like Branding suggests that what consumers hear during a brand experience is the key to forming a positive opinion about the company. Brands spend countless of hours on brand strategies to try to elicit the right emotions from their customers, but have they focused too clo

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