Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Posted by on Nov 4, 2019 in Digital Media Marketing |

Getting traffic to your restaurant can be simple and cost-effective – if you use digital marketing to your advantage. Digital marketing is a powerful tool in getting more traffic to your restaurant, but there’s more to it than posting a few images on social media and having a website. To increase the effectivity of digital marketing for your restaurant, we’ve gathered our favourite tips that you can easily implement in your marketing strategy: Use Social Media for Your Marketing Social media loves visuals and is the perfect medium to advertise your restaurant.  Thanks to smartphones with great cameras, you can easily shoot high-quality images of your signature dishes, beautiful décor and helpful staff. Shoot some good-looking images, add your location (a function on most social media channels) and post it to social media. These posts will entice hungry clients in your neighborhood to drop by and experience your ambience. Don’t forget to add relevant hashtags to help your audience find you.  Bring Digital Marketing Home with Your Own Website If your restaurant doesn’t have a website, it is basically invisible to a large number of people. In this digital age, a website will lend your restaurant credibility and will help potential clients to find valuable information (like trading hours, address and contact details) quickly. You need to invest some time (and possibly a little bit of money) in getting a website so you are visible on the digital map. A website also gives you a home for your content and can help you to connect with potential clients through a contact form or newsletter sign-up.  The most important aspects of a restaurant’s website? It should load quickly and be easy to navigate. Keep it simple and stick to your brand. Use Content Marketing to Set Your Restaurant Apart Content marketing takes the approach of educating or stimulating interest instead of explicitly promoting a product or service. Experiment with creating a blog to showcase inspiring recipes, give tips on seasonal ingredients and educate your followers on topics related to your industry.  Make the most of  special events and holidays to create highly shareable content. This can include special cocktail recipes for Christmas or New Year, yummy cookies for the school holidays and food-related crafts your followers can make with their kids.  If you want to outsource your content marketing, why not collaborate with local bloggers or personalities? Offer incentives and set-up ways to post each other’s content that will be beneficial to both parties.  Get Listed, Everywhere Make use of the myriads of business listing platforms and focus your attention to platforms specially created for the restaurant industry. You want your restaurant to appear on every possible listing website, restaurant...

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How to Set – and Reach – Your Company’s Social Media Marketing Goals

Posted by on Aug 21, 2019 in Social Media Marketing |

According to statistics, social media claims 30% of all the time people spend online. For teens, make that nine hours a day. Which is why social media ad spending is expected to top $32 billion in 2019.  In short, if you want to reach your target prospects, you have to go where they are spending most of their time – which is on social media. But this requires an intentional strategy with clear, achievable and measurable goals. Here is how to set goals for a high-yielding social media marketing strategy: Establish a Starting Point There is a chance you are already on social media? But, that you have until now just been posting randomly without a strategy. To formulate a strategy with clear goals, there is a need to carry out a thorough social media audit.  Most social media sites have analytics tools from which you can pull data to measure both your historical and current performance. The audit will expose your least and best performing social channels, holes that need plugging, wins to build on and insights on what is achievable as well as what a feasible time frame will be. Define Your Objectives The audit you have just done, and a bit of competitor analysis, should show you what marketing opportunities there are on social media. Importantly, it will help you spell out what your immediate and long term goals should be. These could be to: Increase engagement on your target social channels,  Drive traffic to your website, Increase brand awareness, Generate new leads, or  To boost SEO. Know the Right Metrics to Track Goals must have timed targets. For example, to generate 100 leads per month. But to meet your targets you need a set of metrics to track and guide you. For your search engine optimisation strategy, these will likely be backlinks, SERPs rankings growth and traffic to your site. Social media metrics you can track include mentions, likes or shares/pins/retweets per post or per given time period. Remembering, too, that some are vanity metrics that aren’t worth tracking. You can look at this as breaking your goals down to shorter-term objectives and key results (OKRs). Use these to flag parts of your strategy to tweak for better results as well as to highlight high-performing posts and assets that you may boost to maximise benefit. Establish a Measuring and Reporting Framework Tracking specific metrics to keep your social media goals in focus is important. But so is clearly spelling out how to measure each campaign’s effectiveness, when to report progress and which tools to use. Weekly is a good frequency to measure and note campaign progress, with a strategy meeting at the end of the...

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Collaboration Tips for Designers and Developers in Website Projects

Posted by on Jul 26, 2019 in Website Design |

 Developers and designers can work together effectively to literally change the world.  Most projects tend to start with design and finish with development. The process can be faced with a massive disconnect whereby designers hand over their designs and anxiously wait to see if developers are going to interpret them the right way. However, this shouldn’t be the case; developers and designers need to board the same team showcasing their different skill sets, roles and strengths. So, how can you make the designer-developer relationship work effectively?    Work as a Team from the Outset In traditional web design processes, designers handle the initial phases of researching, analysing and developing prototypes without engaging developers. This leaves developers in the dark; something that leads to the designs being pinged over to the developers’ desks with instructions. It is a process that has many problems. Initially, designers will have a dream of a magnificent design, which eventually turns out to be time-consuming, difficult and downright impossible to execute. The developers, on the other hand, feel that they are disconnected from the project. When developers are involved in the design from the outset, they have an understanding of the problems the product aims to solve and the needs of the users. This way, they are able to validate designs and unearth technical issues that may bring problems down the line.    Have Standards The designers and developers need to have the right knowledge and tools for the job to ensure things are done fast. However, sometimes, a lot of time is wasted on arguing and discussing logistics.  Think of it this way, developers and designers can have lengthy discussions about a WordPress plugin they need to use that can pull together the website design considerations that have technical constraints. This takes a lot of their time, however, when you agree on something, it makes sense to use that plugin as the standard on other forthcoming projects unless it’s not suited for that project. The same should happen for grids, sizes, conventions and margins among other elements of website design. When you standardise the systems and processes, the individuals in the team know what is expected of them. The small stuff won’t bog them down, and they will have more time to concentrate on building a product that will work for everybody.   Create Prototypes It’s often said showing is better than telling. However, experience trumps all. It is important that the web development team, including the designers, start prototyping in advance. This helps the clients or website owners to understand the ideas of the developers and designers, and user testing can start. Prototyping eliminates misinterpretation and it allows developers to know how they...

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Steps to Build an Outstanding Small Business Website

Posted by on Jul 22, 2019 in Website Design |

 If you are looking forward to building a new website for your start-up, you need to ensure that from start to finish, the process is handled the right way.  Whether you own a hardware store or whether you are a photographer or whether you run another kind of small business, having a great website is very crucial to your success. It may also be that you want to make your current website more effective. In order to achieve this, you will need to have the right team to do the web development process. Here are a few valuable tips to help you create a great small business website: Choose a Good Domain Name Also referred to as the website address, a domain name provides the entry point to your website. The domain name is crucial because it makes a good impression for website usability purposes in addition to search engine optimisation. You need to ensure that the name is easy to spell. So, try to avoid the use of slang or highly esoteric words and keep it short. Have an appropriate domain extension like .com; unless it is suitable to use other extensions like .edu, .gov, or .org.  You also need to avoid using hyphens and numbers.  Once you have picked the right domain name, you need to purchase a secure, scalable hosting that offers good tech support.   Create a Clear Description of your Brand You need to let audiences know who you are as well as what you do so that they are not confused when visiting your business website. Create a “hero image” or homepage banner along with other subsequent banners. These will offer a visual representation of the services or products you offer. Ensure you have a nice introductory text blurb placed near the top area of the page describing who you are and the things or products and services you offer. Ensure you have a footer and main navigation menus with “About Us” page links that are easily accessible to audiences. This allows visitors to read more about your brand or business.   Have the Best CMS A content management system (CMS) is an application or software programme used to create as well as manage your digital content. Having a good CMS helps you to maintain your site properly without the need of having the technical knowledge. Get a CMS that best suits your unique website needs. This is crucial because different CMSs are used for different purposes like extensibility, user-friendliness and budget. You can use a CMS like WordPress, which is the most popular and has many useful plugins. If you are worried about your website security, you can consider a different CMS...

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3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO |

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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