Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we
The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.
There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive fo
An increasing number of companies are offering live chat features on their website. While this is a great feature to have on a site, it does come with a few pros and cons. Here are a few distinct benefits and drawbacks that you should consider before asking your web design team to add a live chat box to your site. Advantages:Better customer service: Today’s consumers are digital natives and they are more demanding than ever before. Few people are prepared to pic
Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve. Choose the Right Keywords For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t go