3 Reasons Your Website Needs Great Copywriting

Posted by on Oct 4, 2018 in Copywriting | 0 comments

Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website: There is More to Your Website Than Its Visual Appeal It is important to have a website that looks grea

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design | 0 comments

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design.Complex Layout and ReadabilityYour website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are

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Why a Chatbot Should Be Part of Your Website Design

Posted by on Aug 6, 2018 in Website Design | 0 comments

Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:Free Up Your Customer Service ResourcesMany brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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Top Reasons Why Your Website isn’t Winning You Any New Customers

Posted by on Jan 10, 2018 in Website Design | 0 comments

In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.Too Much Promotional Content Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer

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