Defining Your Website Design Is Time Well Spent

Posted by on Feb 6, 2020 in Website Design |

Giving definition to your website design will be one of the most important things you do.  Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow. Define What You Want to Say About Your Business For your website to accurately represent your brand, include in your brief the answers to these questions: Overview:  What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business? Image:  What is your vision for the future of your brand? How would you like to be perceived in the marketplace? Others:  Describe your ideal customers. Who are your top three competitors? Define the Details of Your Website This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases: General:  What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website? Practical:  What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)? Design:  Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style? Define Your Target Market  Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for? Define Your Budget and Timeline Your budget and timeline are important elements of the website design brief.  The Website Design Company That Can Help You  Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today. Please follow and like...

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Web Design: How to Choose a Web Hosting Service

Posted by on Feb 3, 2020 in Website Design |

Once your web design is completed, you’ll need to focus on choosing a web hosting service to house your website. For your convenience, we’ve compiled a list of  four key aspects you’ll need to consider when choosing a web host. How to Choose a Web Hosting Service to House Your Web Design: There are plenty of web hosting services to choose from. Settling on the correct one extends beyond picking a host simply because they have the cheapest plans. Think about the kind of website you have designed and compare the different web hosting services based on these aspects: Security Will the host be able to protect your website against cyber-attacks and server crashes? Reputable web hosting services offer multiple layers of security to protect their clients against attacks from hackers and, therefore, this should be the first aspect you research. If your website is not secure, attackers can gain access to client information, spread malware to visitors and cause your website to crash. With the increased awareness of the potential risks of an unsecured website, many governing bodies require a certain degree of security from businesses relating to their websites. If your website causes a security breach, you may even be liable for a fine or penalty.  Client Service and Technical Support  Another important aspect to consider is the type and level of support the web host provides. You are not only looking for prompt service from the customer liaison team to get quick replies on your queries, but also a knowledgeable technical team to give you guidance when you are experiencing issues. Does the web host offer support on different channels such as email, chat and phone calls? Is the web host situated locally or will a time-zone difference delay communication? The questions to these answers will help you to determine which web host is right for you. Speed and Downtime A slow website can be the downfall of your business. So, you want a web host that allows multiple users to access your website simultaneously without delay. The bandwidth (or the amount of data uploaded or downloaded from a website) that a host provides may depend on the plan you choose from the specific web host. It is, therefore, important to pay close attention to the difference in bandwidth allowance for each plan on offer.  You also need to consider the amount of downtime for your web host. If the host has an uptime percentage over 95%, you should not experience many issues with the server for your website being down and your website being inaccessible. Flexibility Many web hosts offer flexible plans to accommodate growing websites. You’ll need to understand how far your web host...

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How to Turn Your Website in to a Lead Generation Machine

Posted by on Jan 26, 2020 in Website Design |

The rise of digital media, including websites and apps, has led to plummeting viewership and listenership figures for television and radio. Convincing advertisers to place adverts is getting harder for these long-living advertising platforms with each day that passes. No wonder that many media houses are rushing to set up streaming services. Yes, websites are where the majority of marketing is now taking place. But, because websites are in comparison to radio and TV far cheaper to set up, there is fierce competition for the attention of consumers. All the more reason to invest resources and continual efforts in web design and search engine optimization, two of the most effective ways of attracting traffic and keeping it on your site. Master the Basics  The basics include: Being crystal clear on exactly who your market is. If you don’t know your target audience, you won’t communicate the right message to them. If you can’t communicate the right message, your traffic-gaining tactics will fail. Research your competitors and highlight how you stand out – product, service, distribution, relationships, reputation, price, image, etc. The strategic use of social media to get more website traffic. Don’t open an account on every social media platform and go crazy posting, tweeting and hash-tagging until you up your traffic. Use your target audience research to share relevant content on appropriate sites. Design Your Website for Engagement and Ease of Use  Once you have the above in place, the experience your visitors have on your website is key. What do internet users want? The next best thing! Because of the myriad of available choices, consumers have become fickle. So, keep your website design fresh, evolving and exciting to visit.  Share-worthy visuals and engaging videos are the fastest growing aspect of digital marketing. Optimise them to boost your SEO. Use them to draw and keep users on your site. Encourage sharing with a clear call to action. In tandem with professional visuals, test your website’s page load time with Google’s free tool. Why? Because search engines penalise slow pages, especially as searches via mobile devices increases. Make it easy to access your website on-the-go with a mobile-first responsive design.  Boost Your Chances of Ranking in Google By Investing in Good Quality Content  As a small to medium-sized businesses, it is unlikely that you will rank on the first page of Google for a broad term associated with your offering. One way to increase organic traffic is to produce blog content that is jam-packed with incredible value. Snippets of this can be shared through an email campaign, with a call to action to read the entire article on your website. Seek Professional Guidance  If you have read this far,...

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Instagram Checkout: What it Is and How to Use It

Posted by on Jan 23, 2020 in Instagram, Social Media Marketing |

Instagram’s introduction of its Checkout feature added a new tool that online retailers can use to monetise their hordes of followers on the popular social platform. If you’ve yet to put the feature to use, this blog is a gentle introduction to its range of benefits. Enables Consumers to Complete Purchases Without Leaving the App Checkout on Instagram enables consumers to complete purchases in the app, without having to be redirected to the seller’s website. This would promote Instagram from a social media platform to a centralised online marketplace where an unlimited number of brands can make sales quickly and easily – on the spot.  When a user taps to view a product that interests them, the “Checkout on Instagram” button comes up, and they can complete the transaction right there if they choose. Not only will payment take place within Instagram, but also after-sales services such as tracking of orders. First-time users will have to enter billing and delivery information, much as they would on any other shopping site. These details are then saved for later use, regardless of the number and variety of sellers they buy from. Lower Traffic to Your Site Is Offset By Quicker Conversions This may present both good and bad possibilities for you as an online business operator. On the one hand, it could mean a reduction in traffic going through to your website from Instagram. But, on the other hand, it would make for quicker conversions – and thus possibly even an increase in conversions over time. It cuts out all intermediate steps, meaning you get a more immediate sale.  According to Instagram’s stats, 60% of users discover new products on the platform, making it a very useful promotional method. It now goes one step further, because it not only promotes the product, it can close the sale too. The service is currently in closed beta testing, rolled out to a select few brands earmarked by Instagram. Once it rolls out of beta in general use, it is not certain what the cost of the service will be to retailers. But, it seems likely to be worth the expense. We’ll be sure to keep you posted.  Thinking of adding Instagram to your suite of social media marketing platforms? The platform’s new Checkout feature, which is still in beta, is one of many features that appeal to online marketers. Contact WSI OMS today to learn how you can put Instagram’s powerful marketing features to use. Please follow and like...

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How to Use Facebook Ads to Boost Your E-Commerce Sales

Posted by on Jan 14, 2020 in Website Design |

Facebook ads are an effective marketing tool for e-commerce brands that know how to use them. Facebook is a giant social network where millions of potential customers spend hours every day. As such, Facebook ads present an opportunity to reach your target customers where you know they are sure to hang out. Here are four ways you can use this hardworking social media marketing to promote your e-commerce business. Continually Boost Awareness Around Your Brand Facebook is a very powerful tool for building an identity, and creating an identity is the foundation of your business. Aside from any other strategies you use in your Facebook marketing, you should be using the platform to develop and improve that identity.  Incorporate your branding into all social media content, whether direct ads or other posts. In the build-up to the sale, associate your brand with events, people, causes and products that are most likely to draw the right audience. By the time the sale starts, you will have more loyal followers and, thus, more potential sales. Target People Who Have Previously Shown a Willingness to Buy Facebook is a perfect place to retarget the customers you have already gained, but who have not yet completed purchases. You can offer special deals to users who visited your site but never subscribed, or who placed items in their shopping cart and never checked out. Target their Facebook feeds with special offers designed to bring them back. Get More From Your Marketing Dollars by Promoting More Products with the Same Ad Multiple-product ads can be extremely successful. There are indications that they are efficient and more attractive to customers. The more products they can see, the more reason they have to click. Get Creative and Tell Brand Stories as a Soft-Selling Tactic Instead of posting an ad that specifically tries to sell a product or products, create ads that lead towards a sale via a more indirect route. This may sound contradictory, but remember that Facebook users see advertising everywhere – and mostly manage to tune it out.  So, instead of just putting your product in front of them, draw attention to something that is connected obliquely to your brand, perhaps an event in which your products will feature in some way. This creates interest in your brand in a gentler, more ‘soft sell’ way, which is likely to not only be very refreshing for your audience, but also to make more of an impression on them. At WSI OMS, we are specialists in creating and running high-converting social media marketing campaigns. We would like to help you use Facebook ads to boost your brand image and to increase your e-commerce sales. Contact us today....

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