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Designing a website? Here are some tips to get you started

Posted by on Mar 17, 2016 in Website Development, Website Optimization | 0 comments

A website is often the first point of contact for a customer, so it goes without saying that it needs to be functional, informative and impressive. Designing a website can be an intimidating task, especially with all the considerations that need to be put into place to keep it current. You can design your own site, or use the services of professionals, or do a combination of both. There are a number of points you need to consider when designing a new website, or eve

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What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success â

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Incentives to build up your email sales list

Posted by on Feb 24, 2016 in Content Marketing, E-mail Marketing, SEO | 0 comments

Building up an email sales list is hard work – no one wants another subscription or sign-up clogging up their inbox. The folk out there are getting pretty picky about who can have their email details, with spam emails and phishing attempts on the rise. So how can you get more subscribers? Well, one way that’s tried and tested, is to incentivise, or plainly speaking, bribe. “Sign up for my blog updates and get my eBook for free” … “Subscribe now and youâ€

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How to Hire a Great Web Development Company

Posted by on Sep 17, 2015 in Website Design, Website Development | 0 comments

Several web development companies have emerged over the recent years after people and businesses have realised the effects of websites in business ventures. However, not all web developers have the necessary skills, experience and abilities to develop a great website for your business. Nevertheless, a web developer is amongst the most important service providers you can hire for a business. This is because the developer will create the face of your business online

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Merge social media with email marketing with these steps

Posted by on Jul 16, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure

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