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Merge social media with email marketing with these steps

Posted by on Jul 16, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure

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Succeed with Facebook Ads by kicking these five Google Adwords Habits

Posted by on Jul 15, 2015 in Google, Social Media Marketing | 0 comments

If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five com

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Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

Posted by on Jul 14, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, list segmenting is vitally important. There are various ways you can categorise your email subscribers as follows:Demographics. Consumers who have completed purchases with you in the past. Consumers who have expressed an interest in your business. Pages visited on your website after clicking through.By segmenting these individuals into categories, you can send a different pitch or advertising message to each. Customising the con

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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Tips to improve your Facebook’s organic reach

Posted by on Jul 8, 2015 in Facebook, Social Media Optimization | 0 comments

What can you do to boost your social media marketing campaign when your Facebook engagement and reach starts to slow down? While Facebook algorithms play a role in your reach, there are things you can do to extend your reach and ensure your Facebook page is always working for your business. Facebook will post content to newsfeeds and who sees it will depend on the user’s previous engagement with you and their known interests and online activity patterns. Below are

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