How to Turn Your Website in to a Lead Generation Machine

Posted by on Jan 26, 2020 in Website Design |

The rise of digital media, including websites and apps, has led to plummeting viewership and listenership figures for television and radio. Convincing advertisers to place adverts is getting harder for these long-living advertising platforms with each day that passes. No wonder that many media houses are rushing to set up streaming services. Yes, websites are where the majority of marketing is now taking place. But, because websites are in comparison to radio and TV far cheaper to set up, there is fierce competition for the attention of consumers. All the more reason to invest resources and continual efforts in web design and search engine optimization, two of the most effective ways of attracting traffic and keeping it on your site. Master the Basics  The basics include: Being crystal clear on exactly who your market is. If you don’t know your target audience, you won’t communicate the right message to them. If you can’t communicate the right message, your traffic-gaining tactics will fail. Research your competitors and highlight how you stand out – product, service, distribution, relationships, reputation, price, image, etc. The strategic use of social media to get more website traffic. Don’t open an account on every social media platform and go crazy posting, tweeting and hash-tagging until you up your traffic. Use your target audience research to share relevant content on appropriate sites. Design Your Website for Engagement and Ease of Use  Once you have the above in place, the experience your visitors have on your website is key. What do internet users want? The next best thing! Because of the myriad of available choices, consumers have become fickle. So, keep your website design fresh, evolving and exciting to visit.  Share-worthy visuals and engaging videos are the fastest growing aspect of digital marketing. Optimise them to boost your SEO. Use them to draw and keep users on your site. Encourage sharing with a clear call to action. In tandem with professional visuals, test your website’s page load time with Google’s free tool. Why? Because search engines penalise slow pages, especially as searches via mobile devices increases. Make it easy to access your website on-the-go with a mobile-first responsive design.  Boost Your Chances of Ranking in Google By Investing in Good Quality Content  As a small to medium-sized businesses, it is unlikely that you will rank on the first page of Google for a broad term associated with your offering. One way to increase organic traffic is to produce blog content that is jam-packed with incredible value. Snippets of this can be shared through an email campaign, with a call to action to read the entire article on your website. Seek Professional Guidance  If you have read this far,...

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Instagram Checkout: What it Is and How to Use It

Posted by on Jan 23, 2020 in Instagram, Social Media Marketing |

Instagram’s introduction of its Checkout feature added a new tool that online retailers can use to monetise their hordes of followers on the popular social platform. If you’ve yet to put the feature to use, this blog is a gentle introduction to its range of benefits. Enables Consumers to Complete Purchases Without Leaving the App Checkout on Instagram enables consumers to complete purchases in the app, without having to be redirected to the seller’s website. This would promote Instagram from a social media platform to a centralised online marketplace where an unlimited number of brands can make sales quickly and easily – on the spot.  When a user taps to view a product that interests them, the “Checkout on Instagram” button comes up, and they can complete the transaction right there if they choose. Not only will payment take place within Instagram, but also after-sales services such as tracking of orders. First-time users will have to enter billing and delivery information, much as they would on any other shopping site. These details are then saved for later use, regardless of the number and variety of sellers they buy from. Lower Traffic to Your Site Is Offset By Quicker Conversions This may present both good and bad possibilities for you as an online business operator. On the one hand, it could mean a reduction in traffic going through to your website from Instagram. But, on the other hand, it would make for quicker conversions – and thus possibly even an increase in conversions over time. It cuts out all intermediate steps, meaning you get a more immediate sale.  According to Instagram’s stats, 60% of users discover new products on the platform, making it a very useful promotional method. It now goes one step further, because it not only promotes the product, it can close the sale too. The service is currently in closed beta testing, rolled out to a select few brands earmarked by Instagram. Once it rolls out of beta in general use, it is not certain what the cost of the service will be to retailers. But, it seems likely to be worth the expense. We’ll be sure to keep you posted.  Thinking of adding Instagram to your suite of social media marketing platforms? The platform’s new Checkout feature, which is still in beta, is one of many features that appeal to online marketers. Contact WSI OMS today to learn how you can put Instagram’s powerful marketing features to use. Please follow and like...

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How to Use Facebook Ads to Boost Your E-Commerce Sales

Posted by on Jan 14, 2020 in Website Design |

Facebook ads are an effective marketing tool for e-commerce brands that know how to use them. Facebook is a giant social network where millions of potential customers spend hours every day. As such, Facebook ads present an opportunity to reach your target customers where you know they are sure to hang out. Here are four ways you can use this hardworking social media marketing to promote your e-commerce business. Continually Boost Awareness Around Your Brand Facebook is a very powerful tool for building an identity, and creating an identity is the foundation of your business. Aside from any other strategies you use in your Facebook marketing, you should be using the platform to develop and improve that identity.  Incorporate your branding into all social media content, whether direct ads or other posts. In the build-up to the sale, associate your brand with events, people, causes and products that are most likely to draw the right audience. By the time the sale starts, you will have more loyal followers and, thus, more potential sales. Target People Who Have Previously Shown a Willingness to Buy Facebook is a perfect place to retarget the customers you have already gained, but who have not yet completed purchases. You can offer special deals to users who visited your site but never subscribed, or who placed items in their shopping cart and never checked out. Target their Facebook feeds with special offers designed to bring them back. Get More From Your Marketing Dollars by Promoting More Products with the Same Ad Multiple-product ads can be extremely successful. There are indications that they are efficient and more attractive to customers. The more products they can see, the more reason they have to click. Get Creative and Tell Brand Stories as a Soft-Selling Tactic Instead of posting an ad that specifically tries to sell a product or products, create ads that lead towards a sale via a more indirect route. This may sound contradictory, but remember that Facebook users see advertising everywhere – and mostly manage to tune it out.  So, instead of just putting your product in front of them, draw attention to something that is connected obliquely to your brand, perhaps an event in which your products will feature in some way. This creates interest in your brand in a gentler, more ‘soft sell’ way, which is likely to not only be very refreshing for your audience, but also to make more of an impression on them. At WSI OMS, we are specialists in creating and running high-converting social media marketing campaigns. We would like to help you use Facebook ads to boost your brand image and to increase your e-commerce sales. Contact us today....

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4 Web Design Trends of 2019 – Are You Up to Date?

Posted by on Dec 19, 2019 in Website Design |

A lot has changed in the world of web design this year. The question is, have you been quick enough when it comes to embracing the latest web design trends in order to reap the benefits? If not, here is what you should be doing before the year-end.  Go Big or Go Home  Research has shown that wide designs for desktops promote higher user engagement numbers. These wider designs allow for quality, eye-catching imagery and a crisp, clean aesthetic that makes a brand all the more relatable.  Adopt a Mobile-First Policy  Ensure that your website is able to adapt to any device that may be used to browse it – mobile phones, in particular. It is a fact that mobile phones accounted for more than half of all website traffic in 2019, and these numbers are set to continue to climb year upon year.  Video Content 2014 saw blogging take off as the most important type of content any website could have. In 2019, the focus has shifted over to video content. Video content, from product demos to testimonials, is sure to have a positive effect on any consumer interested in what your business has to offer. Do your best to post new video content on a regular basis to see a drastic improvement in your website’s SEO rankings.  Black and White Palettes  Minimalism has taken over the world. We see it in food, décor, fashion and, now, web design. Many on-trend websites are embracing the simplistic, yet impactful black and white palette. The overall aesthetic is striking and daring, ultimately drawing more attention to textures and shapes in the design.  Need assistance with a website redesign so that you can start afresh come 2020? Get in touch with the digital marketing experts at WSI OMS today! We specialise in web design, web development, SEO and more. Please follow and like...

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Web Design Trends for 2020

Posted by on Dec 19, 2019 in Website Design |

Your website is the heart of your business. It is where consumers go to learn more about you, explore what you have to offer and size you up against your competition. As such, it makes sense to pay close attention to the quality of the user experience that your website is providing. One way in which to do that? By keeping up with, and implementing, the latest web design trends. Here is a look at some of the hottest web design trends for 2020 and beyond. Personalisation One way to ensure that your brand comes across as relatable via your website is to personalise it as much as possible. In order to do this, you will need to understand your various types of consumers by creating buyers’ personas and then creating specific, personalised content for those personas.  Voice User Interface  Voice search using Google has been growing in popularity for a long time now. 2020 web design should seek to take advantage of this widespread preference and implement voice search functionality on the website itself. It is also important to take note of how consumers are phrasing their voice search queries. Then, factor this information into your website’s SEO. Chatbots Chatbots were a massive web design trend of 2019, and they are certain to continue to dominate throughout 2020. They not only offer a greater sense of personalisation and provide the illusion of an ‘always-on’ approach to doing business, but they also save your business time and money by reducing the need for a large customer support team.  Minimalism  The functionality of a website is imperative, but aesthetics play a role too. Next year, do your best to keep your website interface clean and simple. Yes, minimalism is still the only way to go.  Need help with creating an incredible website from scratch or with a website redesign? Contact the experts at WSI OMS! Please follow and like...

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