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Why a Chatbot Should Be Part of Your Website Design

Posted by on Aug 6, 2018 in Website Design | 0 comments

Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:Free Up Your Customer Service ResourcesMany brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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Top Reasons Why Your Website isn’t Winning You Any New Customers

Posted by on Jan 10, 2018 in Website Design | 0 comments

In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.Too Much Promotional Content Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer

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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing | 0 comments

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting 

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How to improve your search engine optimisation by removing low quality web pages

Posted by on Nov 22, 2017 in SEO | 0 comments

Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google? According to Google, high quality pages meet the following criteria:They have unique and relevant content (not j

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