Discover These New Ways to Drive Traffic to Your Website

Posted by on Jun 24, 2019 in Digital Media Marketing |

Whether you recently launched a new website or whether you have had a website for years, it is always a good idea to relook the ways that you drive traffic to the site. Here are a few ideas from the digital marketing experts at WSI OMS: AdvertiseThis may seem like a no-brainer, but many business owners want to avoid paying for advertising – even if it can make a direct difference to their bottom line. Paid search advertising, banner advertising and paid social media marketing are all great ways to get your brand in front of potential clients. Be sure to use keywords that have commercial intent so that your website visitors can easily convert to paying clients. Get Social Creating content is great, but it’s of little use if it isn’t being shared and read. Be sure to share your content on social media to drive more traffic to your website. Twitter can be used for short, snappy tweets whereas your product photos, promotions or other appealing visuals can go onto Instagram. Update your social media profiles regularly to continue to drive traffic to your website. Experiment What works for one business owner may not work for you. Mix it up by experimenting with different types of content, different lengths of content and different times of posting. Check out what your competitors are doing and learn from their successes and mistakes. Target Long-Tail Keywords When was the last time you used Google’s keyword planner to find new, niche keywords? Find relevant long-tail keyword phrases and create content specifically geared towards these phrases to see your website visitors number grow. Need help with your digital marketing, SEO, or content marketing? Then contact WSI OMS today. Please follow and like...

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How Twitter Can Aid Your Link Building Strategy

Posted by on May 13, 2019 in Link-building |

The goal is to boost your website’s SEO and organic rankings with the help of high quality backlinks. The question is, how do you actually go about landing those high quality backlinks? The secret is to find a way in which to build beneficial relationships with journalists, editors and content contributors who have the power to publish your content and, of course, link back to your website on various respected platforms. Here’s how Twitter can help with this:   Optimise Your Profile  Journalists and editors will take you much more seriously if your Twitter profile is complete, informative and, most importantly, grammatically correct! Give both professional and personal info on your profile and be sure to list your contact details as well. Also, ensure that you are regularly active on the platform and use your timeline as an opportunity to really showcase your personality.   Follow the Right People  Twitter lists make it easy to keep up to date with your prospects and their Twitter activity. Keep journalists who have published or shown interest in your content in a separate list to those with whom you would still like to build a relationship.   Engage  The key here is not to come across as though you want something from those that you engage with. Try your best to be authentic in all of your interactions. ‘Like’ the tweets that you truly connect with, retweet the tweets that you agree with and reply to tweets that really spark something inside of you. If your reply is genuine and contributes something of value, there’s a good chance that it could be the start of a conversation and, hopefully, a solid, mutually-beneficial relationship between you and the original poster. Remember – it is also all about timing. Don’t send a pitch through to a journalist after you just had your first two-minute conversation with them. Take your time to really build and work on that relationship so that trust is forged before asking for any favours.   When it comes to SEO and link building, WSI OMS can help make your life easier. Just as search engine optimisation, web design and social media marketing experts, we have the tools and expertise necessary to make sure that your brand really stands out. For more information about our services, do not hesitate to get in touch with our team. Please follow and like...

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3 Web Design Trends that Are Not Doing Your Website Any Favours

Posted by on May 6, 2019 in Website Design |

Nowadays, your web design needs to focus on giving online visitors the best possible experience. This means eye-catching graphics, easy navigation, faster loading times and content of a high quality. Unfortunately, not all of the current website design trends support this vision. Below, we take a look at three of them that you will definitely be much better off without:   Flash-Based Navigation  There are lots of different flash-based navigation menu templates to choose from when it comes to building a website, so it can be tempting to make use of them. However, flash-based navigation is exceptionally difficult to maintain (you will not be able to change it by simply editing a text file) and it is also bad for your SEO. Search engines simply cannot crawl flash files and this is bound to lead to a knock in rankings. Instead, build animated navigation menus with JavaScript for better results.   Image Sliders  Image sliders have become more and more popular over the years. Unfortunately, research has shown that they are actually responsible for a reduction in online conversions. This is mainly because they divide your visitor’s attention. People will only have a few seconds to think about a certain product because their attention will quickly be drawn to another one. This makes it less likely for them to make a positive buying decision. Also, eye tracking studies have shown that the human eye does not respond well to movement.   Fancy Page Dividers  This is a web design trend straight out of the 90s, but the reality is that there are still some websites out there that feature them. Think colourful horizontal bars used to break up text on a particularly content-heavy page. So not a good look. If you feel the need to break up your content, it may be a sign that you might need to add another web page instead.   Looking for a company specialising in web design and website development? WSI OMS is a digital marketing company with a difference. We also specialise in social media marketing, SEO and content marketing; we can help take your online game to new heights. Contact us today to find out more. Please follow and like...

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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing |

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales and engagement with Facebook’s comment-to-messenger feature:   Don’t Only Use The Feature For Customer Support Many times, you will find that your Facebook is just another platform to provide customer support. While customer support plays a crucial part of your online community management, you need to proactively focus on engagement and sales as well. Your community managers need to receive sales training. They need to know how to upsell and how to spot a Facebook user that is ready to buy. They also need to be able to provide that person with the right information at the right time. Your sales team, content marketers and customer support staff need to work closely together to ensure consistent and compelling messaging on this platform.   Link Messenger To Your Store Site Your Messenger needs to be linked to your website so that product updates and price information is reflected in it. There are three ways to integrate the use of Messenger with your e-commerce site: Add the Messenger sales channel to your store site, Add Facebook Live Chat to your e-commerce store, or Add the Buy Now button to your Messenger bot.   Need help with your digital marketing and social media marketing? Then contact WSI OMS today. Please follow and like...

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4 Things to User Test on Your B2B Website

Posted by on Feb 5, 2019 in Website Design |

Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:   Landing Pages Mature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing pages and consider how you can boost engagement and sales on these pages.   Resource Selection Educational resources are often a big part of a B2B company’s content marketing strategy. You need to analyse your website’s resources statistics to find out what your target audience is looking for. Not only can this help you when you are strategising new content for your business to create, but it can help you relook the navigation of your site so that website visitors can find what they are looking for quickly and easily.   Your “About Us” Page If a client is considering doing business with you, then they will undoubtedly check out your About Us page. Make sure you have information about your senior team, how long your company has been in business, testimonials and everything else you would need to convince someone to hire you. This is also the perfect time to relook your own social media presence as clients will research you on LinkedIn as well.   Your Free Trial Requests If you are selling a free trial or promoting some type of give-away, you need to keep track of how many requests you get in a month and where you are losing sales. This is a content strategy that needs to be carefully planned and executed so that your sales funnel works smoothly.   Need help with your digital marketing strategy, web design or SEO? Then contact WSI OMS today. Please follow and like...

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