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Should live chat tools be part of your web design?

Posted by on Oct 2, 2017 in Website Design | 0 comments

An increasing number of companies are offering live chat features on their website. While this is a great feature to have on a site, it does come with a few pros and cons. Here are a few distinct benefits and drawbacks that you should consider before asking your web design team to add a live chat box to your site. Advantages:Better customer service: Today’s consumers are digital natives and they are more demanding than ever before. Few people are prepared to pic

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4 Simple Ways to Improve Your Local Search

Posted by on Sep 27, 2017 in SEO | 0 comments

Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve. Choose the Right Keywords  For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t go

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC | 0 comments

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a

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Here are the most common website customer experience mistakes

Posted by on Aug 7, 2017 in Website Design | 0 comments

The foundation for any online business or content marketing campaign is website design. You need a great website that is easy to use, loads quickly and properly, functions optimally on all devices – from desktops to tablets to I-phone – and is ideally a web design that can be easily upgraded by your developer to function on, and with, whatever technology they cook up next. So it’s all about cross-device functionality – or is it? Far from it! That is crucial,

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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing | 0 comments

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:  Your Content Marketing Efforts Are Sub-Par or Non-ExistentContent marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already

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