How To Win at Video Marketing

Posted by on Jul 5, 2019 in Digital Media Marketing |

There used to be a saying in the world of digital marketing that “Content is king!” While it still holds true, it should be updated to “Video content is king!” With research showing that mobile video consumption increases in volume by 100% every year, video marketing has become increasingly important to master.   The Rise in Popularity of Video  Did you know that video makes up approximately 80% of all current consumer internet traffic? Some of the reasons for this could include that reading on smaller screens strain our eyes, a hunger for ever more beautiful images or perhaps just plain laziness. But the most compelling reason is that consumers like the personal connection that video marketing provides. When they get a chance to get to know your business via video, it almost feels as though they are getting to know you face-to-face.   A Winning Video Marketing Strategy  Two reasons why many business owners are still so hesitant about video marketing (despite the leads it can generate) are the following: The perceived costs, and  Self-consciousness.  Both can be addressed with the same solution: DIY. Creating a winning video does not need to cost an arm and a leg because authenticity trumps dazzle when it comes to developing strong relationships. The public respond well to videos because they enjoy seeing the person or people behind the company telling their story in a sincere format – one that you could easily create yourself. Follow these steps for a winning video marketing strategy:   Be Audience-Centric  You may feel uncomfortable in front of a camera, but the audience is only actually interested in one thing – themselves. Instead of trying to please everyone out there, work with your model client in mind. Not only does this take the focus off you, but it also improves your video marketing strategy.   Keep Branding Consistent Best case scenario – your video goes viral! Wouldn’t you want everyone who watches it to know who you are? Even if it is only shared among your fans, all your videos need to have consistent digital branding – from a colour scheme to a unique intro or having your logo in the corner.   Short and Sweet Do not try to showcase all your expertise in one go. Shorter videos are more popular, and a clear description of your topic will interest your ideal prospects.   Tell Your Story Volumes have been written about the impact of storytelling. Video is a captivating storytelling medium because you can leverage your facial expressions, voice, body language and setting.  Even though it is a story, remember to include a call to action at the end of your video.   Digital Marketing...

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3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Posted by on Apr 26, 2019 in Social Media Marketing, Visual Marketing |

Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward. Live Video  Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out. Tutorial Videos  Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty. Behind-the-Scenes Videos  One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing. Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more. Please follow and like...

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4 Video Marketing Trends To Look Out For In 2019

Posted by on Jan 29, 2019 in Digital Media Marketing |

The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web. It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play app. With this in mind, here are some of the trends to look out for in 2019:   Live Video   Engaging with audiences in real-time is becoming increasingly popular, with the advent of live video streaming on Facebook, YouTube, Instagram and Twitter. Live video is not only cheaper, but it is seen as more authentic – modern audiences are hungry for authenticity from brands. Live video is also interactive, giving audiences an opportunity to engage with brands in a face-to-face format.   Mobile First   Most user generated content is shot on a mobile. Brands are also exploiting the advanced video production capabilities of modern smartphones by shooting entire commercials on iPhone. What this means is that more mobile-friendly video content will be available online. The shape and size of handheld screens mean we’ll see more vertical and square-shaped video formats.   e-Learning   Video has encouraged the growth of online learning platforms. E-learning lets students engage with course material outside of a traditional classroom setting through video tutorials and live streaming. Webinars can be seen as a form of e-learning, where companies provide a teaching platform where they share industry insights and expertise.   Vlogging   Video blogs are quickly overtaking traditional blogs. Vlogs are engaging and have never been easier to make with vloggers using smartphones and free video editing software to get their content out there. For businesses, blogs are also a great brand-building tool, by driving awareness and allowing audiences to converse with the brand. WSI OMS offers the best in contact marketing services. If you need help with your content marketing strategy, then contact us today. Please follow and like...

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Video Marketing Trends to Look Out For In 2019

Posted by on Dec 12, 2018 in Content Marketing |

As 2018 inches to a close, there could not be a better time to look ahead at some of the video marketing trends that may emerge in 2019. It is projected that 90% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play app. With this in mind, here are some of the trends to look out for in 2019: Live Video Engaging with audiences in real-time is becoming increasingly popular, with the advent of live video streaming on Facebook, YouTube, Instagram and Twitter. Live video is not only cheaper, but it is seen as more authentic – modern audiences are hungry for authenticity from brands. Live video is also interactive; giving audiences an opportunity to engage with brands in a face-to-face format. Mobile First Most user-generated content is shot on a mobile. Brands are also exploiting the advanced video production capabilities of modern smartphones by shooting entire commercials on iPhone. What this means is that more mobile-friendly video content will be available online. The shape and size of hand-held screens mean we will see more vertical and square-shaped video formats. E-Learning Video has encouraged the growth of online learning platforms. E-learning lets students engage with course material outside of a traditional classroom setting through video tutorials and live streaming. Webinars can be seen as a form of e-learning, where companies provide a teaching platform where they share industry insights and expertise. Vlogging Video blogs are quickly overtaking traditional blogs. Vlogs are more engaging and have never been easier to make with vloggers using smartphones and free video editing software to get their content out there. For businesses, vlogs are also a great brand-building tool, by driving awareness and allowing audiences to converse with the brand. WSI OMS offers the best in contact marketing services. If you need help with your content marketing strategy, then contact us today. Please follow and like...

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What Video Editing Software Do You Need To Get Started With Video Editing?

Posted by on Jul 24, 2018 in Digital Media Marketing |

If you’re just starting out with video marketing, you probably don’t want to invest in high-tech cameras and video editing software. You need software that is easy to learn and intuitive. Here are a few of our recommendations:   iMovie If you are a Mac user, then you can get started with video editing with iMovie. This programme is pretty intuitive and it’s a great place for beginners to start with video editing. The best part is that it is free for Mac users.   Movie Maker If you are a Windows user, then you will definitely want to take a look at Windows’ Movie Maker. This programme is great for people who are starting to get familiar with video editing. You won’t be limited in terms of functionality and features that you can use with this programme. Keep in mind that Movie Maker isn’t installed on Windows 10 but you can install the software by finding a link to the download online.   Screen Flow If you want to be able to edit videos as well as make recordings of whatever is happening on your screen, then you need to check out Screen Flow, which is available to Mac users. This programme can highlight things on your screen, zoom in on things on your screen, as well as a range of other visual effects. This programme costs around $100 but it is well worth the investment if you want to take your screen recordings to the next level.   Camptasia If you are a Windows user and you want to do a few screen recorders, check out Camptasia. This programme gives you unique functionalities to add to your screen recording footage.   Need help with your video marketing? WSI OMS can help you. Contact us for more information today. Please follow and like...

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