Keeping on top of the Twitter game

Posted by on Jun 26, 2015 in Social Media Marketing, Twitter |

Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out there to help you stay on top of the Twitter game. Let us take a look at them now. Find users and trending topics  Swayy allows people to monitor what their users’ data, content and behaviour is like and figures out personalised recommendations on what to post next. Trends 24 is a simple tool which gives you an hourly break down of what was trending over the past twenty four hours. Tag The Bird is something which will show you what was trending a day, week, month year or longer ago in the Twitterverse. Tracking hashtags and mentions  Twazzup is a search engine for Twitter which tracks popular posts, photos and links which are relevant to you. Tweetbinder will sort all of your hashtagged tweets for you while also giving you a break down on which ones were most popular. Mentionmap allows you to find out who interacts with you the most. Use the tools correctly  For assistance on how to navigate your way through the online world of Twitter, contact the pros today. Wsioms offers training courses on social media designed to help you make those 140 characters count for the win. Get in touch with us today and discover how we can help you. Please follow and like...

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How to use Twitter video to your advantage

Posted by on Jun 24, 2015 in Social Media Optimization, Twitter |

Recently, the Twitter team has upped their game once again by introducing the Twitter video option. This app is one of the most prominent ways to promote and connect with your customers online. The video offering is just one more way in which you will now be able to connect with your target audience via social media. Here are a few ways in which you can use Twitter video to your advantage. How to use Twitter video  Using Twitter video is a fairly straight forward procedure. You will be able to record a new video straight from your smartphone, or for the iPhone users, you can upload already existing footage. As you would when posting a Tweet with a photo, touch the picture icon when posting and select camera. Once you have done this, change camera to video and you now have thirty seconds to record your desired video. Try responding through video  If you are aiming to connect with your followers on a more personal level, why not start a conversation in which you respond to the Tweets via video? Be sure to make a memorable hashtag so people can find the conversation easily and get involved. This will give your followers the ability to see what you are actually like and will give them the feeling that you care. Share what is happening right now  Be sure to share events in real time with your followers. This will keep them updated with regards to an event you may be at, fashion show you are attending or the like. This will give them the sense of involvement and keep them updated if they were unable to attend themselves. As you can see, Twitter is a wide and useful platform for you to better your business through. If you need some guidance however, Wsioms can step in to help you through our training courses. Be sure to get in touch with us today and become a part of the Twitterverse now. Please follow and like...

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Understanding the Benefits of Social Media Marketing

Posted by on Apr 15, 2015 in Social Media Marketing |

There is still a fair amount of apprehension around the country with regards to social media marketing – and perhaps rightly so. After all, the social media explosion that has taken the world by storm did seem to happen overnight, with many business owners writing it off as a fad that may just blow over. In this piece we’ll try help you better understand some of the benefits associated with social media marketing. Increasing brand awareness Social media represents one of the easiest ways to introduce someone who is unfamiliar with your products or services to your brand. The advent of smart phones and increased internet access means that around 9.4 million people now have access to platforms such as Facebook and Twitter. Due to the way information spreads across various social media platforms, websites such as Facebook and Twitter are the ideal places to promote your brand to potential clients. So don’t underestimate the power of social media marketing when it comes to increasing brand awareness. Customer serviced Even if your business has a dedicated customer service department, it’s unwise to ignore the potential that social media has when it comes to servicing customer requests in an effective and interactive manner. Responding to requests and queries on your social media channels also helps you build rapport with both existing and potential clients – thereby developing a loyal and expanding customer base that trusts the legitimacy of your brand. Contact the team here at WSI today to learn more about social media marketing and how it can provide your business with sustainable growth. Please follow and like...

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Things to Avoid When it comes to Social Media Marketing

Posted by on Apr 8, 2015 in Online Reputation Management, Social Media Marketing, Social Media Optimization |

One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing. Too many posts The quickest way to lose followers or customers on any social media platform is to clog your followers’ feeds with posts. Your content should be providing value to your clients; you shouldn’t simply be posting for the sake of meeting certain targets that you’ve set. Snarky responses to clients It is of the utmost importance that you approach complaints and queries from clients on your social media channels cautiously. All interactions on Facebook or Twitter for example are very much in the public domain, so anything that comes across as snarky or peevish may definitely have repercussions for your public image. Always approach responses professionally. Get your spelling right There’s nothing worse than seeing typos and spelling errors strewn across social media posts. Simple errors like this can devastate your credibility. Always run your text through a spell checker and proofread it several times before posting. There are no doubt vast benefits to having content prepared by expert copywriters and accounts managed by specialists. Contact the team here at WSI OMS today to learn more about us, our social media marketing service and how it can help your business grow. Please follow and like...

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What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

Posted by on Nov 8, 2013 in SEO |

This has been a busy week on social media with news developments from all the major players. If you haven’t heard, Twitter listed yesterday after months of speculation. In case you haven’t been keeping up with developments in the digital marketing world, here are our top stories of the week: 1. Google Analytics ads a Speed Suggestions report Google is trying to speed up the internet, and they are taking it seriously. Google Analytics is now offering a speed suggestions report to help you identify the slowest web pages on your website for desktop and mobile browsing. Google will give your pages a score out of 100 to show potential improvement – the closer your page is to 100, the better. Speed Suggestion reports together with their PageSpeed Insights tool are meant to help web-masters to optimise their most visited pages. 2. Facebook refreshes the like button The Like button is synonymous with Facebook, so when the social network decides to re-design a button that is seen 22 billion times a day it is a big deal. The Like button has been the same since it was introduced in 2010. Take a look at the old and new Like buttons and let us know what you think! 3. Twitter’s IPO listing finally happened and the market loved it Yesterday, Twitter listed on the New York Stock Exchange yesterday selling 70 million shares priced at $26 each, making the company worth an estimated $18 billion (including restricted shares). Unlike Facebook, Twitter timed their listing well as the year on year, the market is up 25% and November is historically a strong month for trading. Buyers responded well with stock prices seeing a high of $50.09 and closing at $44.90 a share by the end of the day. We will have to see what the long term trends will be, but if you would like a good comparison between the Twitter and Facebook’s listing, this article on Forbes is a good read. 4. Pinterest makes a big push towards monetization with a big hire? This week Pinterest hired Joanne Bradford as Head of Partnerships, showing their commitment to developing commercial and content partnerships. Pinterest introduced promoted pins in October as a first attempt at monetizing Pinterest. According to TechCrunch, Bradford will oversee partnership strategies and sales organisation. Pinterest wants her to work on product development for advertising products. As the former chief revenue and marketing officer at social media company, Demand Media and president at the San Francisco Chronicle, she is seen as a big hire and it will be interesting to see what Pinterest plans for the future. This has been an interesting week in social media. For more social media news,...

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