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What’s the secret to making videos go viral?

Posted by on Oct 15, 2015 in Visual Marketing, Website Optimization | 0 comments

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It was

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Keeping on top of the Twitter game

Posted by on Jun 26, 2015 in Social Media Marketing, Twitter | 0 comments

Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out

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How to use Twitter video to your advantage

Posted by on Jun 24, 2015 in Social Media Optimization, Twitter | 0 comments

Recently, the Twitter team has upped their game once again by introducing the Twitter video option. This app is one of the most prominent ways to promote and connect with your customers online. The video offering is just one more way in which you will now be able to connect with your target audience via social media. Here are a few ways in which you can use Twitter video to your advantage. How to use Twitter video  Using Twitter video is a fairly straight forward p

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Understanding the Benefits of Social Media Marketing

Posted by on Apr 15, 2015 in Social Media Marketing | 0 comments

There is still a fair amount of apprehension around the country with regards to social media marketing – and perhaps rightly so. After all, the social media explosion that has taken the world by storm did seem to happen overnight, with many business owners writing it off as a fad that may just blow over. In this piece we’ll try help you better understand some of the benefits associated with social media marketing. Increasing brand awareness Social media represen

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Things to Avoid When it comes to Social Media Marketing

Posted by on Apr 8, 2015 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing. Too many posts The quickest way to lose followers or customers on any social media platfo

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