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Understanding the Benefits of Social Media Marketing

Posted by on Apr 15, 2015 in Social Media Marketing | 0 comments

There is still a fair amount of apprehension around the country with regards to social media marketing – and perhaps rightly so. After all, the social media explosion that has taken the world by storm did seem to happen overnight, with many business owners writing it off as a fad that may just blow over. In this piece we’ll try help you better understand some of the benefits associated with social media marketing. Increasing brand awareness Social media represen

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Things to Avoid When it comes to Social Media Marketing

Posted by on Apr 8, 2015 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing. Too many posts The quickest way to lose followers or customers on any social media platfo

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What you should know this week: Breaking news from Google Analytics, Facebook, Twitter and more

Posted by on Nov 8, 2013 in SEO | 0 comments

This has been a busy week on social media with news developments from all the major players. If you haven’t heard, Twitter listed yesterday after months of speculation. In case you haven’t been keeping up with developments in the digital marketing world, here are our top stories of the week: 1. Google Analytics ads a Speed Suggestions report Google is trying to speed up the internet, and they are taking it seriously. Google Analytics is now offering a sp

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Get started on your Social Media Checklist!

Posted by on Sep 20, 2013 in Social Media Marketing, Social Media Optimization | 0 comments

You hear from all corners of the social media marketing world how important it is to have your business on popular social networking platforms. And although you’ve done this, you cannot seem to keep up or properly optimise your social media engagement to benefit your business. This is because just being on social media is not nearly enough – you need to engage with people in order to get your business’s name out there. Sometimes you are very active on social m

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How to engage with consumers on Twitter

Posted by on Nov 8, 2012 in Social Media Marketing, Twitter | 0 comments

Moving on to Twitter can be a big step for some companies. Professional are often scared of the dynamic nature of social media platforms like Twitter. The immediacy of a real-time platform can also be intimidating. However, businesses should also try to have a footprint everywhere their customers and potential customers spend time, and this includes Twitter. However, if businesses want to get the most out of their Twitter use, they have to do more than broadcast the

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