How to use Facebook Insights to monitor your social media campaign

Posted by on Mar 28, 2016 in Facebook, Social Media Marketing |

The value in a carefully considered and researched social media marketing strategy has long been established, with businesses around the world embracing social media marketing as a means to take their brand to unparalleled levels of success. As one of the most popular social media tools, Facebook affords the perfect opportunity to engage in fruitful social selling. Yet, often businesses take their brands to Facebook without sufficiently understanding not only how to implement a Facebook campaign, but what to look for once a campaign is launched. Monitoring any campaign is crucial, where Facebook is no exception. Fortunately, Facebook Insights allows for the effective monitoring of a social media campaign. But, the question remains, how does this tool work? Facebook Insights is a tool developed by Facebook, which permits users to track the interaction which transpires on their Facebook Fan Page. As a business, a Facebook Fan Page is essential, as it provides a social space for customers to discuss and interact with your brand. Access to Facebook Insights is available to anyone who is classified as a member of the admin team on a page, where such users can edit and alter the page content. The tool allows users to monitor their social media campaign, in terms of ascertaining which content is thriving on the page. For instance, Facebook Insights can be used to determine which posts have obtained the most shares, likes and comments. The tool is also valuable in terms of establishing the demographics of the people interacting on your page, where the gender and city of residence can be tracked, providing useful information for future marketing strategies. If you have access to Facebook Insights, play around with the tool, and you will be amazed to discover the insights which you can gain. In today’s world, businesses simply cannot afford to miss out on the social media revolution, where the opportunity afforded by social selling is unmatched in traditional marketing methods. At WSI OMS, we offer a vast range of digital marketing services, where social selling is just one of the ways in which we steer businesses along the path to success. If you are looking for a digital partner to take on the social media world with you, contact WSI OMS today. Please follow and like...

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Designing a website? Here are some tips to get you started

Posted by on Mar 17, 2016 in Website Development, Website Optimization |

A website is often the first point of contact for a customer, so it goes without saying that it needs to be functional, informative and impressive. Designing a website can be an intimidating task, especially with all the considerations that need to be put into place to keep it current. You can design your own site, or use the services of professionals, or do a combination of both. There are a number of points you need to consider when designing a new website, or even updating an old one. An obvious staring point is the graphic design and layout – the design really needs to be as unique as your brand, products and services, while reflecting your company culture – a pretty tall order. It’s worth using the services of a graphic designer with web design experience here; they’ll know what is possible and advise you against features that may slow it down. The website performance is a biggie – waiting for a website to load is painful, as is being asked to load a 3rd party application in order to view the website. Today’s web surfers are in a hurry, so your website should load in three seconds or less. The user interface is another aspect to examine carefully – the end user should be able to reach the desired page or content in no more than three clicks. Understanding how people use the internet will guide the user interface design. The content is a part where you can contribute, if you have the writing skills needed. Content that answers questions in a clear and compelling way beats pages of waffle any day. Your content should be unique, not copied from someone else’s page and should engage the reader from the first line. The information architecture is a key feature of your website design, determining how your content and the internet work together. Security is not to be ignored, especially if you sell products or services over the internet. Protect yourself and your customers from potential fraud law suits by ensuring your security is what it needs to be. This is something that needs to reviewed regularly – it’s not a once-off thing. Responsive design is an absolute must, since mobile device use accounts for about half of all internet traffic. Make sure your website works on all devices, or you’ll lose business to a competitor who does have responsive design. SEO practices must be followed too. You also need to look at scalability – will your website design be able to keep up with the growth or evolution of your business? Many businesses update their websites annually, to keep them fresh, appealing and relevant. Think about if...

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Social selling: Get with the programme

Posted by on Mar 16, 2016 in Social Media Marketing, Social Media Optimization |

In the age of relationship-based marketing, social selling isn’t going anywhere. You may have dabbled a bit, or even worked out a strategy for your social selling, but the chances are, you need to step up your game. Social selling allows for a level of service and personality not available before with cold calling, with communications being tailored to individuals’ needs, interests and industries. Here are a few ways that your business can get ahead with social selling. Listen to your customers – make a point of responding to comments, complaints or questions from your customers. Tag them in your posts and watch which hashtags they’re using. Keep an eye out for what’s trending. Understanding more about your customers, or potential ones, will give you more of an inside edge. Research your personas – in order to offer personal and tailored communication, know your users. Find out what their grievances are, what their pain points are and arm yourself with the information you need to solve their problems. Follow their tweets and posts, retweet them; know exactly what is going on with your competitors and their clients. Open up lines of communication – pose questions to your customers, share content that might be of interest; update your LinkedIn profile with articles, graphics, statistics and videos; blog at least once a week. Use existing networks and connections – by increasing the size of your network with past and current co-workers, you increase the base from which to draw referrals. Use top social listening tools, to bring relevant conversation to you, instead of spending many hours looking for the right groups and right conversations. Using keyword tracking and key phrase mentions across social platforms and the web, will show you the people in need of your services. Keep tabs on your competitor’s social accounts – if you see customers venting their frustrations or complaining, that’s an opportunity right there. Add these people to your social streams and Twitter lists. Become a content expert – developing a large amount of quality content can help you connect quickly and easily. You can share relevant and seemingly personalised content when it’s needed, which should pave the way for a sale. Posting your quality content through social media platforms or blogs will draw potential sales to you. For more on social selling and how it can benefit your marketing efforts, contact us. Partnering with us will enable you to stay in touch with your client base, create online communities and sell more products online. We’ll make sure you engage with the right people to drive your media strategy forward. Please follow and like...

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Social selling – the cutting-edge sales solution

Posted by on Mar 7, 2016 in Social Media Optimization, Social Selling |

  In today’s technologically-driven world, social media has long been a major player in communication technologies advancements, with platforms such as Facebook and Twitter gaining unprecedented social momentum. Given the sheer volume of interaction taking place on such platforms, businesses simply cannot afford to miss out. Bearing this in mind, businesses around the globe have taken to social selling, where the aim is to foster meaningful online engagement tailored to each unique business. Why should my business use social media marketing? Social media platforms allow businesses the opportunity to connect with customers in a significant and sincere way through the use of a sound social media marketing strategy. The heyday of expensive television advertising and flashy billboards is coming to an end, with consumers becoming increasingly distrustful of noisy advertising. Rather, it is key to connect with customers in a space where genuine, two-way conversations are possible. Real-time interaction enables conversations. Social media is all about talking to one another on a global scale and, from an online advertising perspective, implies that brand conversations can take place without a lag in communication. Rather, they are immediate, where feedback is instantaneous. Social selling is non-invasive and welcomed by customers, which contrasts decidedly from cold calling, which can often be disruptive for the consumer. A reliable online presence through the employment of social media tools implies that businesses can constantly manage their reputation, ensuring that the right message is being communicated at all times. As experts in the digital world, WSI OMS offers an extensive array of digital marketing services, where our aim is to provide value, remain cutting-edge and offer measurable results. For more information on our range of services, contact WSI OMS today. Please follow and like...

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What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing |

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success – no more one-off campaigns and mass email methodologies. The ability to send the right message at the right time is possible, producing meaningful interactions that drive good results. So what does the future hold for email marketing? Here are five trends we’re likely to see in the next year or so: A second coming of age Social media overtook email marketing for a while, but now has become a driving force behind content. It has become central to mobile strategies, since reading email on a smart phone is the number 1 activity. More responsive email design will boost conversion rates. Being the top source of data for analytics, email marketing is once again becoming a very powerful tool. Gmail will add style support to their webmail clients 20% of Gmail users access their accounts via webmail, which currently offers no support for Cascading Style Sheets, which results in broken emails. Hyper-targeted emails will become the norm Email automation tools that allow for personal messages for customers based on their behaviour, are set to become more useful, with more integration with apps and products. More messages with the right content at the right time, exactly what customers want. Coding HTML emails is over Email design is likely to become a lot simpler, with powerful drop-and-drag technology, allowing marketers to create professional email campaigns that deliver results. Mobile-responsive templates designed for business use, will allow for email marketing campaigns that are relevant, personal and beautiful. Watch out for kinetic email True user interactivity and powerful animations will allow marketers to create eye-catching campaigns that stand out of an inbox. Brand experiences are set to become a lot more interactive, which in turn, will create a great psychological impact leading to increased engagement. Email marketing is getting smarter, more personal, flexible and engaging every day. Make sure your campaign is keeping up with the trends to maximise your returns. Contact us if you’d like to chat about email marketing, website design or any other aspect of digital marketing. Please follow and like...

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