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Ignoring social media for your business

Posted by on Sep 4, 2012 in Social Media Marketing | 0 comments

Did you know that one of the worst things you can do on the social web is ignoring the conversation taking place about your business or brand? Even if the conversation is positive and puts your business in a good light, acknowledging these comments can also help. What if people are complaining about your business? Do you want to know what they are saying? Any business that’s ignoring customer complaints are basically telling their customers that they really do

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Twitter dumps LinkedIn… and Instagram is next

Posted by on Aug 27, 2012 in LinkedIn, Social Media Marketing, Twitter | 0 comments

In the past, we could update our LinkedIn profiles via our Twitter accounts by simply linking the two accounts and including a LinkedIn hashtag at the end of our tweets. Last month, Twitter put a stop to that, forcing users to go to Twitter to see and interact with tweets. While many people were unhappy about this new development, it doesn’t look like Twitter is backing down. Towards the end of July, Twitter started to disable the ability of Instagram users to fin

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Writing tweets that make people take specific actions

Posted by on Aug 17, 2012 in Copywriting, Twitter | 0 comments

Copywriting is more than coming up with slogans and writing 800-word press releases – in today’s day and age, you’re probably going to be doing a bunch of more untraditional things, such as writing tweets, text messages and banner ads, for example. There are so many different news sites publishing their content on Twitter, but some of them have hundreds and thousands of followers while others only have a few hundred. The way these accounts write their tweets d

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Building awareness for your mobile app

Posted by on Aug 14, 2012 in Mobile Marketing | 0 comments

The mobile buzz isn’t the future… it is happening right now. There are millions of apps available on all the mobile platforms that you can instantly download to your tablet or smartphone. If you are an app developer that have built a great app, how you going to get your app noticed and used against all the other apps? The old saying of “build it and they will come” doesn’t work online. If you want people to notice and start using your a

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Social media and blogging working hand in hand

Posted by on Aug 8, 2012 in Blogging | 0 comments

In my own opinion and many others, blogging can be the heart and soul of your search engine optimization (SEO) and social media marketing campaign that can help you get top results. Once you understand how blogging integration works, you will know exactly why it is so valuable to your campaign. With your blog, you are basically feeding the search engines with new content every time you publish a new blog post. If you publish a new blog post once a day, it means one

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