3 Ways to Measure Influencer Success on Instagram

Posted by on Apr 16, 2020 in Instagram, Social Media Marketing |

You are already using social media optimisation services as content is regularly added to your social media profiles and website, and you are tracking and capitalising on traffic and visitor trends. Yet, you want to grow your exposure even further and are, therefore, considering using influencers to promote your product or service. But, how do you measure the success of an influencer? Especially now that Instagram is hiding ‘like’ counts from everyone except the account holder?  Instagram decided to hide the ‘like’ counts because they wanted to create a more welcoming environment where users feel comfortable expressing themselves.  They are already hiding ‘likes’ in Australia, Brazil, Canada, Italy, Japan, New Zealand and the United States, with South Africa no doubt on a future list. Here are 3 ways to measure influencer success on Instagram, without the ‘likes’: Measure Influencer Success With Verified Content Views Very few followers actually see the latest social post of any particular influencer, no matter what time of day the content is shared. To establish a credible measurement strategy that will overcome current and future platform changes, you should build your influencer plan around verified influencer content views.  Measure Influencer Success With Meaningful Engagement ‘Simple’ engagement will continue to be a measurement method as agencies, their clients and influencers have attributed value to this method for years. But you want meaningful engagements where comments are thoughtful and relevant, allowing followers to genuinely engage. To achieve meaningful engagement, the quality of your content is important.  Measure Influencer Success With Sales Conversion The best measure of influencer success is traceable sales conversion. The ability to directly drive sales and make direct attribution to influencer content is becoming routine as social referral to eCommerce sites has risen extensively. Social media platform add-to-cart capabilities is just one of the ways to measure the connection between content and conversion.   WSI OMS can guide you on the use of Instagram influencers if you want to grow your company’s social media presence. Contact us today to optimise your social media presence.   Please follow and like...

read more

Facebook Explores Social Selling With Video eCommerce

Posted by on Apr 15, 2020 in Facebook, Social Media Marketing |

According to Facebook, they have more than two billion users and more than 140 million businesses use their apps to connect with customers. Social selling via social media platforms such as Facebook is a growth opportunity for South African businesses.   Video eCommerce As part of its on-platform purchase option strategy, Facebook acquired a video commerce start-up. A modern twist on the original home shopping network, this video commerce business is focused on enabling users to make direct product purchases via videos being broadcast live. After all, everyone with a mobile phone watches videos.  On-Platform Purchasing Facebook has been building an on-platform cryptocurrency, aiming to facilitate fee-free fund transfers within its network. Once people are moving money around within the Facebook system, it will be so much easier for them to make on-platform purchases. Facebook is also expanding to Facebook Pay and WhatsApp Pay, with Instagram most probably the next platform for eCommerce expansion.   To expand its on-platform purchase options, Facebook also acquired an app with more than 2 million users, focused on the Indian marketplace, connecting sellers with customers through WhatsApp. Users in Thailand consider the use of live video a more effective way of presenting products and facilitating consumer queries in real-time. So, East Asian markets such as Thailand seem to be the next region for Facebook’s online shopping push.         Emerging Markets Emerging markets have billions of users, and if Facebook can expand the utility of its platforms into shopping and payments where users pay bills or use the platform as a bank, these everyday actions can become critical for Facebook. Potentially making Facebook an essential app for many users in emerging markets within Asia, South America and Africa, including South Africa.   WSI OMS can help your business expand its social selling abilities on various social media platforms, including Facebook. Create a personal, effective social media presence to engage with customers online. Contact us if you want to change your business with social selling. Please follow and like...

read more

8 Tips for Great Customer Service Using Social Media

Posted by on Apr 14, 2020 in Social Media Marketing |

Social media can be used to improve customer service. It allows you to connect with customers on platforms where they spend their time. People are using social media platforms to engage with brands and, therefore, expect some level of customer service support via these platforms. Use these eight great tips to improve your customer service levels on social media.  Tip 1: Respond Faster Integrate customer service platforms to turn social media posts, messages and tweets into tickets. Give the highest priority to technical problems, complaints and product issues. Tip 2: Be Proactive Continue to build a relationship with your customers and send them regular updates of new offers, discounts, services, changes in pricing plans and other helpful information.  Tip 3: Personalise Services Don’t give generic responses. Make customer service interaction human and personable, not robotic and automated as if your customer is not worth making an effort.  Tip 4: Empathise With Customers Understand the customer’s purpose, detect their tone of voice and use the collated information to reply with empathy.   Tip 5: Don’t Always Auto-Respond A generic auto-response reduces the relationship built through personalisation. Rather, strive to create different auto-respond templates for common inquiries.  Tip 6: Keep to the Right Channel Be available to your customers on the right social media channels and address their needs appropriately. For example, on LinkedIn, your approach will be more professional than Facebook.  Tip 7:  Use a Different Channel Transfer social media conversations that might include sensitive customer information to other channels such as email or telephone. And, always maintain a helpful and friendly tone. Tip 8: Be Consistent Provide customers with the same quality customer service whether you are using social media, email or talking to them on the phone.  Accuracy and professionalism not only build, but also maintain good connections. WSI OMS’s social media package helps you craft meaningful content, create a buzz and connect with customers on the most relevant social media platforms. Contact us today and start a great customer service journey on social media.   Please follow and like...

read more

Sales Executives Use LinkedIn for Lead Generation

Posted by on Apr 7, 2020 in LinkedIn, Social Media Marketing |

Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.  LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience.  LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates. With LinkedIn Lead Gen Forms, you can: Generate high-quality leads at scale Prove the return of investment (ROI) of your lead generation campaigns Access and manage your leads easily. LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:  Download – share an eBook to position yourself as a thought leader or to share more about your product. Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car. Register – allow members to register for an upcoming webinar or event. Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members. Before setting up your LinkedIn Lead Gen Forms, consider the following: Establish your target audience Identify what is a lead to your business Develop your offer Set up a plan to manage your leads Confirm who will follow up with leads Decide on your plan to evaluate success. Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales Executives. Please follow and like...

read more

5 Social Media Tips for the Holidays

Posted by on Dec 2, 2019 in Social Media Marketing |

With 2019 coming to an end, it is time to consider your social media marketing strategy for the upcoming holidays. If you want to stand out from the usual kitsch festive season advertising, here are five different tips and tricks to place you ahead of the game: Give Your Customers the Head Start  You can start by letting your customers know that you are there to make their holidays better. Reconnect with your existing customers as early as possible – without the hard sell. During the festive season, you can start aggressively advertising by making offers your customers won’t be able to resist.   Give Your Social Media Platforms a Festive Season Makeover In order to get your customers hyped and excited for the festive season, give your Facebook chatbot (and your other social media avatars) a fun holiday makeover to showcase your customer appreciation. You’d be surprised how engaging such a simple action can be.  Consider Collaborating with a Like-Minded Social Media Influencer  To generate better results (and to potentially boost your sales), reach out to a popular social media influencer who can help you market to a wider audience. Brainstorm one or more fun and creative collaborative campaigns you can execute during the holiday season.  Go Live on Facebook You can use holiday-themed Facebook Live videos to engage with your audience. Facebook tends to favour content that generates social interaction, particularly conversations between people in the comments on the page’s posts. Gather your team together and come up with ‘out the box’ fun and creative ideas to engage with your customers and to ensure that your brand remains not only at the top of their feeds, but also at the front of their minds.  Create Holiday-Themed Content  Draw up a social media calendar for the weeks leading up to Christmas and New Year. Come up with holiday-themed content based on your brand’s goals for this period. You can look at running a competition or two, creating fun themed surveys for your customers to complete or even posting funny holiday memes. Need some inspiration for your year-end marketing? Contact us today for more information. Please follow and like...

read more