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How to prevent your email marketing from becoming spam

Posted by on Feb 18, 2016 in Content Marketing, Website Optimization | 0 comments

It can be very disheartening to find out that your sales emails are ending up as spam, especially when you’ve taken the time to craft catchy subject lines and opening sentences. Email spammers keep getting smarter and as a result, the spam filters keep being improved. The good news is that if you follow the rules and build a good quality email programme, you’re likely to avoid being flagged as spam. This means you have to spend time and effort to ensure your ema

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How to get traffic from Twitter – tools and tactics

Posted by on Feb 17, 2016 in Social Media Marketing, Social Media Optimization, Twitter | 0 comments

Twitter is a powerful tool when it comes to marketing your blog and getting more traffic for your content. There is still confusion about Twitter – why be limited to 140 characters, on a web that allows thousands of words and extensive multi-media? Misunderstood or not, Twitter has become a bite size multi-media stream and ecosystem, recognised as a brand facilitator, traffic driver and viral powerhouse. With so much already on Twitter, covering every subject know

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Awesome content creation tools you should be using

Posted by on Feb 16, 2016 in Content Marketing, Copywriting | 0 comments

Creating quality content is not the easiest thing in the world. There’s no quick way to write meaningful and useful content, but thankfully, there are some tools that make it easier. Tools that help you research, write, edit and design content – the right tools not only make content creation easier, but more purposeful. Here are 10 of the top tools, as used by content writers all over the web.Google Drive Research ToolThis tool allows you to conduct Google s

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The value of having content marketing goals

Posted by on Feb 11, 2016 in Content Marketing, Digital Media Marketing | 0 comments

The secret to successful content marketing is not just having great content, specifically designed for a target audience. It’s about having content marketing that is aligned to your business goals. Your blogs, newsletters, email marketing or podcasts all need to fit into the bigger picture of what you are trying to achieve – without a strategic framework, you won’t get the most out of your hard work and efforts. The types of goals are obviously dependent on yo

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Interactive content – an exciting marketing tactic

Posted by on Feb 9, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

With content marketing costing around 60% less than traditional marketing and generating three times as many leads, it’s no surprise that the online space is being flooded with content. The commonest forms of content marketing include newsletters, blogs and social media posts, helping companies create brand awareness and connect with their customers. Interactive content marketing is an exciting way to stand out of the crowd and to earn the attention of your audien

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