Why single page websites are not the best idea

Posted by on Feb 25, 2016 in Digital Media Marketing, Website Optimization | 0 comments

A single page website (SPW), also known as a parallax scrolling website, is one where all the content exists on a long, single page for visitors to scroll though. No tabs, no multiple pages. While there are some advantages to this type of website, the biggest disadvantage is that it’s bad for SEO. Here’s why: Scrolling through a SPW can take your readers on a journey and is great for an image-heavy website. It’s perfect for mobile users, who are an increasingl

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How to build your blog audience

Posted by on Feb 23, 2016 in Blogging, Content Marketing | 0 comments

Social media sharing, like any aspect of marketing, requires a plan and a strategy to be successful. Building your blog audience to generate more traffic to your website is quite achievable, especially if you follow some basic guidelines. The starting point would be to identify which social network you want to focus on. More and more pop up each month, so it’s unlikely you’ll be able to feature on each one. Using too many networks can result in little interactio

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How to prevent your email marketing from becoming spam

Posted by on Feb 18, 2016 in Content Marketing, Website Optimization | 0 comments

It can be very disheartening to find out that your sales emails are ending up as spam, especially when you’ve taken the time to craft catchy subject lines and opening sentences. Email spammers keep getting smarter and as a result, the spam filters keep being improved. The good news is that if you follow the rules and build a good quality email programme, you’re likely to avoid being flagged as spam. This means you have to spend time and effort to ensure your ema

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How to get traffic from Twitter – tools and tactics

Posted by on Feb 17, 2016 in Social Media Marketing, Social Media Optimization, Twitter | 0 comments

Twitter is a powerful tool when it comes to marketing your blog and getting more traffic for your content. There is still confusion about Twitter – why be limited to 140 characters, on a web that allows thousands of words and extensive multi-media? Misunderstood or not, Twitter has become a bite size multi-media stream and ecosystem, recognised as a brand facilitator, traffic driver and viral powerhouse. With so much already on Twitter, covering every subject know

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Awesome content creation tools you should be using

Posted by on Feb 16, 2016 in Content Marketing, Copywriting | 0 comments

Creating quality content is not the easiest thing in the world. There’s no quick way to write meaningful and useful content, but thankfully, there are some tools that make it easier. Tools that help you research, write, edit and design content – the right tools not only make content creation easier, but more purposeful. Here are 10 of the top tools, as used by content writers all over the web.Google Drive Research ToolThis tool allows you to conduct Google s

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