What You Need to Know About Influencer Marketing as a Key Digital Advertising Option

Posted by on Jul 17, 2019 in Social Media Marketing |

In the past, brands used to rely on celebrities to gain recognition, and in fact, they do it today.  However, not all brands are able to use the services of celebrities as influencers for their brand and only giant businesses can tap that resource. Today, influencer marketing takes a different face with the rise of social media channels like Instagram, Facebook and YouTube. These channels are propelling increased demand in specialised content expertise. That being said, there are things you need to know about influence marketing in digital advertising including the visual focus, content creators, rules of the channels used by influencers and the cost of influencers.    There Is a Lot of Visual Focus The reason social media channels like Instagram have created an increased need for influencer services is because of the visual focus. Having an effective Instagram content will require that you understand how the tools of the platform work and the skills needed to post content. This way, you will be able to create content that stands out. If your visuals cannot stand out, you will have difficulties in gaining traction in the channel and your brand won’t surface.   It Requires Skilled Creators Influencer marketing requires you to have skilled creators behind your brand. Brands may try winging it, but without skilled content creators that will tell your story, it will be difficult for you to survive in those highly competitive channels. That is the reason you need to establish followings with influencers. People want to hear what the influencers are saying and the stories they are giving about brands.    There is Confusion in Finding the Right Influencers Since influencer marketing is uncontrolled and unregulated, it makes it hard for brands to find the right individuals to choose as influencers. Influencer marketing is relatively new in digital advertising so no rules have been set yet on how to go about it. This has led to a lot of confusion and most brands cannot find the right influencers. Also, there are no reliable numbers or data points that brands can trust. And, it is difficult to know how much to pay an influencer to post something about your service or product.   Niche, Nano-Influencers Have More Appeal A report from Klear has tried to provide some transparency about influencer marketing.  Klear surveyed in excess of 2 500 types of influencers from three major social networks, namely Facebook, YouTube and Instagram. Klear wanted to gain perspective on what these influencers charge for sponsored content. Nano-influencers are not only highly connected with particular online communities, but they do charge less compared to celebrities. YouTube appears to be the most expensive channel for influencer campaigns having average...

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What You Need to Know About Influencer Marketing in 2019

Posted by on Jul 10, 2019 in Social Media Marketing |

Influencer marketing is the hottest trend in digital marketing right now – with a benchmark report seeing a whopping 1 500% increase in web searches for “influencer marketing” since 2016. As the concept evolves, so your strategy needs to keep up to date. Here is what you need to know to have your finger on the digital pulse:     What Are Influencers?  Social media users who create content that gains them a loyal following of hundreds to even millions of followers are known as influencers, and they have taken over the role of trusted confidant, friend or mentor – so much so that global surveys have found that 61% of people interact with an influencer at least once a day. Their appeal is in the trust they have built with their authenticity; 25% of influencers have declared that they would reject partnerships that are too restrictive. It follows, then, that they can sway the purchasing decisions of their highly engaged audience. As many as 87% of consumers have admitted to having bought something on the suggestion of an influencer.   What Is Influencer Marketing? With the ability to wield such power, social media influencers are ideal brand ambassadors if they like what you have to offer. Up to 84% of marketers are reportedly confident that partnering with influencers is an effective marketing solution. Although it is expected that the field of influencer marketing will reach between $5 and $10 billion (R75 – 150 billion) by 2022, it should be money well spent. The reported media value returns are as much as an impressive 18:1. In other words, for every rand you spend on influencer marketing, you can get up to R18’s worth of media value. Not that influencer marketing likes to focus on money. When it comes to selecting an influencer with which to collaborate, their audience relationships are the key. Think of influencer marketing as your secret weapon in locker rooms and book clubs across the country.   WSI  Need help with your social media campaign? Then contact WSI OMS today. Please follow and like...

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The Easiest Way to Get Started with Social Media Marketing

Posted by on Jul 8, 2019 in Social Media Marketing |

Every which way you turn, there is something being marketed on the latest and greatest networking platform. If you are new to digital marketing, the prospect of implementing a social media strategy can seem overwhelming. Even seasoned social media marketing campaigners can begin to feel jaded at the task of keeping up to date. How can you keep it simple and manageable?   Before You Start  Before jumping in the deep end, ask yourself if your business actually needs social media? Obviously, we at WSI would love to run your social media campaign for you, but not if your clients and prospects aren’t that into social media. Do not feel bullied because “everyone does it” – choose what will work best for you. Assuming you do go ahead, consider which platforms are the best fit for you, your customers and your brand. Know your ideal customer inside out, and target the places where they research their purchases.   On Your Marks  For the best results, it is essential that you know what you are aiming for. Is your goal to increase brand awareness in general? Is it to increase the number of viable leads? Or is it to promote something specific?  Keeping your goal in mind will make it a lot easier to create an effective social media marketing strategy. Plan what type of posts you want to share, what mix you will be sharing and how often you will be posting. Having a clear plan laid out allows you to set up and schedule all that you need for the next fortnight or month so that there is no “radio silence” when you are busy with the running of your business.   Get Set  Prepare content in advance – from blogs to photos and everything in between. This ensures continuity, and again, it will take the pressure off you in busy periods.   Go! Finally, spend a little time every day checking your social media pages rather than lumping it all together in one big batch. Quick responses are an appealing part of social media for consumers, so they want to hear from you within 24 hours.  This also gives you a chance to evaluate (test and measure) how your strategy is working out, enabling you to tweak it as necessary.   Delegate  If the world of social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you.  Contact WSI OMS today to learn more.   Please follow and like...

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New Social Media Platforms Are Being Launched: What Should You Do?

Posted by on Mar 27, 2019 in Social Media Marketing |

Social media platforms are being launched each year, but not all of them get the traction among users that they expect. Vero, for example, was expected to be the main competitor to Instagram, but relatively few people are using it. Other up-and-coming social platforms include Amazon Spark, Anchor, Caffeine and Facecast. What Should Your Game Plan Be? Stay informed with what is happening on other social media networks, but don’t go chasing new, shiny objects. What we mean by this is that you shouldn’t go chasing trends. Just because you hear there is a new social network (and trust me, you will), it doesn’t mean you need to rush onto it and create a profile for yourself or your brand. Many digital marketing ‘gurus’ recommend that people go and land-grab whenever a new social media platform is launched. The problem with this approach is that you will most likely be engaging with the same people who are already following your content on your existing platforms. Instead of chasing the newest platforms, focus on working within your existing social media infrastructure. You have access to over 2 billion Facebook users and over 1 billion Instagram users. LinkedIn and Twitter offer equally impressive numbers. These are networks that I can assure you will give you more value and more immediate reach than any social media network that you can jump on. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online. Please follow and like...

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Take Your Social Media Marketing To The Next Level With A Private Mastermind Group

Posted by on Mar 25, 2019 in Social Media Marketing |

If you’re struggling with getting organic engagement on any social network, consider starting your own private Mastermind group. Whether it is a private Facebook group, a WhatsApp group, a private DM group on Twitter or a private LinkedIn Messenger group, this can be a valuable tool for marketing, exposure and networking. For this group, focus on inviting like-minded professionals like you into your own space. By creating your own Mastermind group, you are now able to control the conversation and steer it in a way that you want. On this group, you should share new and interesting information. Avoid coming across as self-promotional by focusing on educational content that can really help group members. You can also look at the content that group members are posting to share on the group. This way, you won’t have to sift through hundreds and thousands of accounts to find new content for your Mastermind group. Private Mastermind groups are going to be a big digital marketing trend going forward. As marketers lose reach and continue to have to spend money on social media, they are looking for new ways to defeat the system. While you can’t completely bypass the system, you can still play within the rules, which is why we recommend private Mastermind groups to people who want to expand their organic reach. Who are your Super Fans? Who are the people most interested in your content? Invite them into a private group and start connecting in a new, meaningful way. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online. Please follow and like...

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