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Periscope: how to start using it

Posted by on May 25, 2015 in Social Media Marketing | 0 comments

The buzz word on social media these days is ‘Periscope’. This tool lets you watch and broadcast videos from an iPhone or other Apple gadget. In a way, it’s like a visual Twitter because it gives you instant access to watch whatever someone is broadcasting in real time. One of the biggest benefits of Periscope is that people can follow you and be notified whenever you start broadcasting something. There’s no uploading video content and hosting it on another s

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Use images in smarter ways to boost your social media engagement

Posted by on May 18, 2015 in Social Media Marketing | 0 comments

Internet marketers have taken the use of images in their campaigns to the next level. Services such as Shutterstock, online tools that make infographs for you and the number of graphic designers who are contracted to create unique, exciting images for brands, are just a few things that show us how important images are in our social media campaigns. If you’ve been experimenting with photos and images on Twitter and Facebook then you will know that social media upda

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How popular bloggers get more traffic from Twitter

Posted by on May 11, 2015 in Blogging, Content Marketing | 0 comments

Social media experts have a set of rules and pointers for using Twitter to boost traffic to their clients’ websites, but popular bloggers are obviously winning at this game. They don’t follow the rules and they’ve got a massive list of subscribers and followers on social media. What are they doing differently? Here are a few key differences. Don’t limit your following count to influential people It’s true that it doesn’t reflect very well on your Twitter

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Is the way you manage your social media failing you?

Posted by on Aug 23, 2013 in Social Media Marketing | 0 comments

As much as businesses all over the world have joined the social media wave for the good and maximum exposure of their businesses, not many know how to optimise and engage using these platforms. Social media is coming up with more ways to open your business up to the world and potential customers, but companies are finding it harder and harder to keep up with the new developments that come up on each social network at random times. Some companies have ownership of se

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Creating a social media strategy

Posted by on Jun 14, 2012 in Social Media Marketing | 0 comments

There is a lot of information available on all the internet marketing methods such as paid advertising (PPC) and search engine optimization (SEO) online, and quite a lot can be said about those two methods, but social media marketing is often overlooked because it is a two-way communication channel that requires interaction. Social media is a way for you to engage and communicate with your target audience regarding your services and products, and to find out what th

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