Emotional engagement: What brands need to know

Posted by on May 1, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

What is the most important aspect of digital marketing? Quality? Quantity? Utilising all the tools at your disposal from social media marketing to SEO? No. The most important aspect of any digital marketing campaign is its ability to achieve emotional engagement from its audience. At the end of the day, emotional engagement is the real secret to achieving viral digital marketing, to ensuring brand awareness and to solidifying a robust online following. The question

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The Top SEO and Digital Marketing Podcasts that You Should Be Tuning in to

Posted by on Apr 19, 2017 in SEO | 0 comments

Seeing as though the world of SEO and digital marketing is constantly changing, it makes sense to stay tuned to those experts who can help you to get a handle on it! If you want to keep your head in the game and maintain the lead that you have over your competitors, these are some of the top SEO and digital marketing podcasts that you should be adding to your playlist. PNR: This Old Marketing  All of us know Robert Rose and Joe Pulizzi. They are content marketing i

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3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Posted by on Apr 13, 2017 in Instagram, Social Media Marketing | 0 comments

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:  Visual is better It is safe to say that co

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New Website Design Trends to Use to Your Advantage

Posted by on Apr 11, 2017 in E-mail Marketing | 0 comments

A great website design inevitably leads to more conversions and, most importantly, a customer who is very impressed and who might spread the word about what they have just experienced! With this in mind, here are a few new website design trends that you might want to use to your advantage going forward… Age Responsive Design Let’s face it – a man in his early sixties is going to want something different from your website than a female in her early twenties wil

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How to create a digital marketing campaign for your corporate event

Posted by on Apr 3, 2017 in Social Media Marketing | 0 comments

Ask any digital marketing expert and they will tell you that social media is the best tool to use if your goal is to create hype around and share important information about an upcoming corporate event. However, social media marketing is not the only tool at your disposal. You can also embrace the power of email marketing, search engine optimisation, content marketing in the form of blogs and good old-fashioned word of mouth. Here are our best tips:• Give them w

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