E-Commerce Email Marketing: A How-To Guide

Posted by on Apr 5, 2019 in E-mail Marketing | 0 comments

One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused

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Email Marketing: Are Your Emails Being Labelled as ‘Spam’?

Posted by on Apr 3, 2019 in E-mail Marketing | 0 comments

What’s the point of spending hours crafting the perfect email only for your hard work to land up in your clients’ spam folder? Unfortunately, this is the case for a number of businesses. And, this is one of the reasons why many business owners believe that email marketing as a form of content marketing is a complete waste of time. The good news is that the problem can be easily rectified and the value of email marketing redeemed. Here’s how:  Ensure Eth

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Digital Marketing Insights: These B2B Content Types Produce The Most Leads

Posted by on Apr 2, 2019 in Content Marketing | 0 comments

It is one thing to create content that draws leads to buying a product now, but it is a completely different ballgame to create content that draws high value leads for consulting services. Regardless of the industry you are in, you will need to rethink your content marketing strategy if you want to get more leads for the products and services that your B2B company offers.   Ascend2 and its Research Partners used a sample of 255 marketing influencers to show tha

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New Social Media Platforms Are Being Launched: What Should You Do?

Posted by on Mar 27, 2019 in Social Media Marketing | 0 comments

Social media platforms are being launched each year, but not all of them get the traction among users that they expect. Vero, for example, was expected to be the main competitor to Instagram, but relatively few people are using it. Other up-and-coming social platforms include Amazon Spark, Anchor, Caffeine and Facecast. What Should Your Game Plan Be? Stay informed with what is happening on other social media networks, but don’t go chasing new, shiny objects. What

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Take Your Social Media Marketing To The Next Level With A Private Mastermind Group

Posted by on Mar 25, 2019 in Social Media Marketing | 0 comments

If you’re struggling with getting organic engagement on any social network, consider starting your own private Mastermind group. Whether it is a private Facebook group, a WhatsApp group, a private DM group on Twitter or a private LinkedIn Messenger group, this can be a valuable tool for marketing, exposure and networking. For this group, focus on inviting like-minded professionals like you into your own space. By creating your own Mastermind group, you are now abl

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