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Expert Community Management Advice to Boost Engagement

Posted by on May 25, 2017 in Community Management | 0 comments

Managing a social community is about so much more than simply responding to comments and questions in a timeous manner. Community management is about encouraging engagement, nurturing relationships and building a positive online reputation that extends far past the social media world. If boosting engagement is what you’re hoping to achieve, here are some helpful guidelines to follow going forward.  Make it Tangible Now’s the time to start getting cre

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Website Design Tips for Small Businesses

Posted by on May 24, 2017 in Website Design | 0 comments

As a small business, a gorgeous website design is one of your strongest tools when it comes to succeeding in the world of digital marketing. Here are helpful tips from the team at WSI OMS for improving your game and decreasing your bounce rate:    Don’t Worry Too Much about Code While a highly intricate and over-developed website sounds like the stuff that dreams are made of, it often isn’t a viable option for smaller businesses that need to kee

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3 Digital Marketing Errors Most Small Businesses Are Making

Posted by on May 18, 2017 in Online Marketing | 0 comments

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe

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A guide to data-driven digital marketing

Posted by on May 15, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.  Choose your goals Obviously, every business owner aims to improve his or

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Social Media Marketing and the Customer Lifecycle

Posted by on May 10, 2017 in Social Media Marketing | 0 comments

For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.   The 4 Stages  Generally, there are 4 different stages in the customer lifecycle:  Contact:This is where the potential custom

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