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How to use Facebook Insights to monitor your social media campaign

Posted by on Mar 28, 2016 in Facebook, Social Media Marketing | 0 comments

The value in a carefully considered and researched social media marketing strategy has long been established, with businesses around the world embracing social media marketing as a means to take their brand to unparalleled levels of success. As one of the most popular social media tools, Facebook affords the perfect opportunity to engage in fruitful social selling. Yet, often businesses take their brands to Facebook without sufficiently understanding not only how to

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Social selling – the cutting-edge sales solution

Posted by on Mar 7, 2016 in Social Media Optimization, Social Selling | 0 comments

In today’s technologically-driven world, social media has long been a major player in communication technologies advancements, with platforms such as Facebook and Twitter gaining unprecedented social momentum. Given the sheer volume of interaction taking place on such platforms, businesses simply cannot afford to miss out. Bearing this in mind, businesses around the globe have taken to social selling, where the aim is to foster meaningful online engagement tailore

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Don’t make these three inbound marketing mistakes

Posted by on Feb 22, 2016 in Inbound Marketing | 0 comments

Nowadays, the consumer seeks to be in-the-know. Communication strategies are increasingly moving from traditional outbound marketing techniques to inbound marketing, where the consumer opts to seek brands out personally, rather than being bombarded with information and marketing noise. At WSI OMS, we understand the significance of inbound marketing and the digital marketing movement. We aim to optimise communication, with a focus on effective content marketing and t

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Four social selling tips for tech start-ups

Posted by on Feb 15, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

Social selling is the buzzword of the day, with hundreds of tech start-ups around the globe turning to social media marketing strategies in order to boost their brand image and engage meaningfully with consumers. Not only does social media marketing allow for relatively inexpensive communication, but such platforms facilitate unprecedented consumer trust and loyalty on account of the interactive nature of social selling. At WSI OMS, we believe in the development of

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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing | 0 comments

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OM

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