How to Get More Engagement on LinkedIn

Posted by on Nov 14, 2019 in LinkedIn, Social Media Marketing |

Are you slogging away at crafting content that gets minimal engagement? Then these social media marketing tips on how to get more views and better engagement on LinkedIn, are for you. Get Help from Your Friends When posting content to LinkedIn, the number of shares you get directly following your post impacts LinkedIn’s algorithm. If people are commenting and sharing within the first few hours, LinkedIn takes notice. A good social marketing tip would be to reach out to your friends and colleagues before you post an article. Ask them to like it to increase the number of people who will see your content in their news feeds. Post Directly into LinkedIn Posting someone else’s article on LinkedIn isn’t the best way to get engagement. This is because the reader then has to click on the article, go read it, go back to LinkedIn, and comment. As you can see, this just adds additional steps for them to engage with you. So, you actually get more engagement if you type your post directly into LinkedIn Publisher. Tips for Posting While LinkedIn does give you 1 300 characters, they only show the first three lines of what you’re writing to people. Given this, make sure you have a hook that will compel them to click and see the rest of your post.  Secondly, space out your text instead of having it in one big, thick paragraph. Content that is presented as a wall of text is hard to read and will not engage readers. Use subheads as well as shorter sentences and paragraphs to improve readability. Thirdly, it’s important to note that posts that perform well generally share a perspective. Whether it’s your opinion, personal experience or an interesting observation, make sure you’re adding something new to the conversation.  Are you interested in digital and social media marketing techniques and strategies to enhance your reputation and help you grow your brand online? WSI OMS offers a range of social and digital marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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Marketing on LinkedIn: Tips for Greater Post Engagement

Posted by on Nov 13, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we will discuss all the secrets on how to make your LinkedIn posts get more views and more engagement. We will also cover tips about the LinkedIn algorithm that will be really helpful to make sure your posts are seen by more people, as well as discuss the psychological insights to help you understand what kinds of posts compel more people to engage with you. Invest in Native Content The first thing to know is that LinkedIn rewards native content. Native content means content that originates on that site. When you share native content, you’re not linking out to somewhere else. If you take a link from YouTube, for example, and post it on LinkedIn,  LinkedIn will show it to your network and you will get some engagement. But, if you film your own video and upload it directly to LinkedIn, LinkedIn will show it to way more people because they want to reward users for creating content on their platform instead of encouraging people to visit a different website. So, to get more engagement, upload your videos directly to LinkedIn. Another tip is to write your articles in LinkedIn publisher instead of linking out to a blog or article on another site.  Tips for Posting Articles When posting articles on the LinkedIn publisher, keep in mind that what will also help you get more engagement from people is content that is of very high quality. Writing high-quality content means including details, specific examples, screenshots and personal anecdotes and, of course, a fabulous attention-grabbing title always goes a long way in generating interest. And, on that note, two quick tips on how to have a great title are as follows: Have a number in it. Just having numbers in the title makes more people click. Show that you have a unique perspective. Having a different point of view to other digital marketers online or other people in your industry will pull the reader in.  This may sound a little bit clickbaity, but it works.  Get Engagement Quickly LinkedIn takes note of how many likes you get in the first few minutes and how quickly you’re ramping up likes on a post. It is for this reason that it is really important that you get that engagement quickly when you post something new. So, reach out to colleagues and ask them to like and share your content. Are you interested in social media and digital marketing techniques and strategies that will enhance your reputation and help you grow your brand online? WSI OMS offers a range of social media and digital marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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How Blockchain Is Changing Digital Marketing

Posted by on Nov 12, 2019 in Digital Media Marketing |

Blockchain technology; which has mostly been associated with cryptocurrency and the finance industry; could soon become the latest curve-ball to hit the world of digital marketing. Predictions from industry experts point to blockchain being a disruptive influence for the marketing industry, and it seems that artificial intelligence and analytics are set to take a backseat when it comes to game-changing technology. Blockchain technology is based on the principle of creating a publically available digital record of transactions across many computers. This record or “block” is connected to other blocks in the chain and can’t be altered without altering the other blocks connected to it. It creates a way for transactions to take place between two parties without needing verification from a third party.  4 Ways in Which Blockchain Technology Is Changing Digital Marketing:   Access to Digital Data  Blockchain can put a stop to businesses pulling and selling their clients’ information without paying the client for the use of that information. Certain browsers are using blockchain technology to allow clients to “sell” their attention to businesses. The client can watch ads and get paid for doing so, instead of getting bombarded by online advertising they never asked for. Blockchain will certainly change the way that digital marketers collect and use consumer information, and it will give consumers power over their own data. Marketers will have to get their data directly from consumers and may, therefore, pose opportunities to win customer loyalty. If the brand or company can win the customer’s trust, they will be rewarded with consumer information. Strengthened Security Blockchain adds security to online interactions because each transaction in a block is stored in a decentralised manner, which makes it incredibly hard to hack individual accounts and entire databases. Various companies are creating ways to allow consumers to use their information as a key to access apps without those apps storing information on their servers. These companies aim to give consumers back the rights over their own data. Digital marketers can use this added security to their advantage by supporting consumers in their efforts to control the use of their data and by being transparent in the way they use data that they have access to. If done correctly, digital marketers can gain the trust of their audiences by embracing extra security. Verification  With the verified chain of transactions, blockchain technology can help take the guesswork out of online transactions. Instead of hoping that manufacturers are being honest in marketing products, companies can verify conditions such as the origins of a product as well as how much workers are paid. There is no way to alter records once recorded in a block, which may give the consumer peace...

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Our Best Email Marketing Tips to Grow Your Small Business

Posted by on Nov 11, 2019 in E-mail Marketing |

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business. Get Your Business Growing with Email Marketing Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy: Give a Little, Get a Lot Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others. Don’t Spam Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.  Customise Your Message Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact. The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from. Need help with your email marketing? Contact WSI OMS today.  Please follow and like...

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3 Tips for Hiring Digital Marketing Graduates

Posted by on Nov 8, 2019 in Digital Media Marketing |

Digital marketing is a growing industry and, therefore, attracts the attention of many marketing graduates. It is a relatively new branch of marketing, which can make it a little tricky to put together great teams. If you’re in the market to hire, here are a few tips to make the process a bit easier.  Hiring Graduates for Digital Marketing    Should I Look for Qualified or Experienced? The great debate in hiring comes down to qualifications versus experience. And, while certain professions have very specific requirements and highly specialised training, digital marketing can afford to be less strict on requiring formal qualifications. Because so few higher learning institutions offer courses specifically on digital marketing, you may need to cast your net wider to include candidates without formal qualifications if they have sufficient industry experience.  A skills test or practical demonstration of the candidate’s skills and experience may show you exactly what you need to know to make an informed decision about a candidate, whether they have a formal qualification or not.  What Skills Should I Look For? The most important skills in digital marketing are communication and organisation. Although marketing is a fairly creative field, the top skills to look out for (especially at a more junior level) has nothing to do with ground-breaking ideas and mind-shifting creativity.  When a candidate has excellent communication skills (both verbal and written) and demonstrates the ability to clearly communicate in different situations (email conversations, interviews, etc.), they have already become a higher value candidate. If good communication skills are paired with impeccable organisation, the candidate should be ranked highly on your list.  In essence, marketing (and digital marketing) is about communicating a message to an audience. And, without solid organisational and communication skills, the ideas will lose their impact or end up not reaching their target altogether.  Arguably, these skills can be taught. But, in such a case, the candidate should really excel in other areas such as creativity, market awareness and analytical thinking. Characteristics that Should Make a Candidate Stand Out If you’re lucky enough to have candidates with the ability to communicate and organise, you can create an effective ranking system by looking at other characteristics that will add value to your organisation. Here are some characteristics to look out for:  Creativity and Enthusiasm:  The industry is highly competitive, and fresh ideas paired with passion can often mean the difference between closing a deal or losing the customer.  Coping in Stressful Situations:   Calm, level-headed team members can dictate how an emergency is handled. Interpersonal Skills:  Candidates need to be able to work well with others to keep the team productive and harmonious.  These tips should help you to hire the...

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