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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing | 0 comments

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OM

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The value of using LinkedIn long posts to share thought leadership

Posted by on Feb 3, 2016 in LinkedIn, Social Media Marketing | 0 comments

Whether you’re a new start-up owner, an employee, a sales person or a student, showcasing your thought leadership can be a catalyst to achieving your goals. LinkedIn is a great way to share knowledge and connect with other thought leaders in the industry. Using LinkedIn long posts is also a good way to be seen as an influential thinker in the industries that matter to you. What is a LinkedIn long post? Long-form posts on LinkedIn are possible thanks to LinkedIn’

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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Here are Invaluable Facts Social Media Professionals can’t ignore

Posted by on Jan 27, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

If you are social media marketing professional you are in an upbeat mode, considering the International Telecommunications Union (ITU) says there are 3.2 billion Internet users today. Over 87% of these users are on social media, which makes it easier for you to target more customers online. These numbers are projected to grow by 17% all the way to 2017. While things are looking up for the industry, you need to consider other pertinent issues touching on digital mark

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Amazing Tools to help you Ace it in Email Marketing

Posted by on Jan 26, 2016 in Content Marketing, E-mail Marketing | 0 comments

Is email marketing dead? If you think email is no longer essential for your B2B campaigns you are in for a shocker. A study by Smart Insight shows 73% of marketers agree that email is important to their business, while 74% believe it will provide their best ROI now and in the future. Hubspot shows companies using email marketing generate 50% more sales leads at 33% lower costs. The Direct Marketing Association reckons this digital marketing tool achieves 4300% retur

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