How to Use TikTok to Market Your Business

Posted by on Mar 15, 2020 in Social Media Marketing |

Seemingly overnight, TikTok, the Chinese-owned video sharing social media app, has exploded to world-wide acclaim. The rapid rise of the video-themed social app has got even social media behemoths like Facebook and Instagram concerned, and fading upstarts like Snapchat scrambling for new ways to stay relevant.  For marketers, however, the TikTok explosion should only cause excitement. It presents a trendy new channel for your brand to connect with your customers and prospects. Here are a few TikTok statistics that show why the social app must catch your full attention as a marketer: Over 1 billion downloads, More monthly installs than Facebook, YouTube, Instagram and Snapchat, and 500+ million global active monthly users. As you can see, you should be leveraging the TikTok opportunity to market your business. Here are three tips to make your task easier. 3 Tips for Marketing Your Brand on TikTok 1. Create Videos That Are Relevant to Your Business It sounds straightforward enough, but some creativity is needed if your videos are going to attract the attention of your audience on a platform that also has thousands of other trending videos.  If your product requires some assembly, a good idea will be to produce an assembly demo video. For their #GuacDance challenge, Mexican food-themed American restaurant chain, Chipotle leveraged the popularity of Dr. John’s ‘Guacamole Song’ by encouraging their customers to record and post videos of their avocado-themed dance moves. 2. Partner With Influencer As you grow your own following on TikTok, leverage the popularity of influencers to market your brand. Again the advice here is to do your research and create relevant content.  Importantly, make sure the influencer is a fit for your brand or product. If yours is a food business like Chipotle, then a popular chef will be a great influencer to partner with. Similarly, if you’re a sports apparel brand, then a sports star will be a perfect partner. 3. Be Consistent As with content marketing where you must aim to produce and share quality content on a regular basis, success on TikTok also depends on your consistency. Be consistent with the regularity with which you post videos as well as with the quality of the videos themselves. Ensuring you post high-quality videos regularly obviously raises questions of cost. But, you’re not going to do your brand any good by producing a good video that goes viral and then following up with a dud when your audience is all excited and ready to engage more. Establish a posting schedule and then stick to it. Keen on adding TikTok to your suite of social media marketing channels? WSI OMS has a team of social media marketing experts ready to use their global...

read more

Digital Marketing Guide: Google Indexing

Posted by on Mar 14, 2020 in Digital Media Marketing |

If you want to improve your digital marketing strategy, you will need to optimise your website for mobile. With the number of searches done on mobile increasing rapidly, Google is giving priority to websites that play well with mobile devices. The two short and easy tips below will help you to understand Google’s Mobile-First Indexing principle. Load Speed  Speed is more important than ever, especially when it comes to mobile searching. Google knows that people aren’t as patient as they used to be, which is why they want your site to load within two seconds. This may seem ridiculously fast, but everyone expects things to be instant. So, what can you do to make your website load faster? Optimise your images so that they are small and easy to load. There are a number of great WordPress plugins that can do this for you. If you don’t have a WordPress site, then you will need to edit your photos so that they are small for your website. A good rule of thumb is to compress the image to 400 pixels. Other things that you can do is minify your code for faster loading (this also makes it easier for search engine crawlers to index your pages) and make use of website caching.  What website caching does is store the website. If a person has visited your website before, then some of the files will be stored, making it easier and faster to load when they visit your website again. Avoid Page Redirects If you have a lot of redirecting pages on your website, then you need to remove them. Search engine crawlers and servers have to work extra hard to understand where all the content on your site is, so a high number of redirects can harm your SEO efforts. With these two simple principles, you can improve the way Google indexes your website which will be incredibly beneficial to your digital marketing efforts. If you want to learn more about digital marketing, be sure to follow our blog for tips on small business marketing, email marketing, SEO and social media marketing.   Please follow and like...

read more

Know Your Customers to Market Across Online Platforms

Posted by on Feb 20, 2020 in Digital Media Marketing |

Digital marketing allows a business to connect with customers on multiple platforms simultaneously. The average consumer uses multiple platforms to access information. So, using social media marketing and email marketing might ensure you reach customers at different times of the day as well as at different points of the purchasing cycle.  Before you start to create social media profiles on every platform available, there are a few things you need to determine, such as: Who Are Your Customers? You not only need to know exactly who your ideal customers  are, but also what their needs and desires are. By knowing who your target audience is, you will be able to create content that appeals to them specifically. Where Do Your Customers Spend Their Time?  You likely have a few ‘ideal customers’, with some of them reading white papers and the others waiting for more visual content on Instagram. Knowing where your audience spends their time will help you tailor your cross-channel marketing strategy for your brand. What Are Your Customers Challenges?  Instead of writing about how great your product is, write search engine optimised blog posts that address the problems they have. A visual representation of this information will help you identify the trigger points where you can engage with the right customer at the right time. If a person has downloaded your mobile app, then triggering a push notification if they haven’t opened the app yet is a good example of a cross-marketing trigger point that can be automated as part of your digital strategy. Customers expect a seamless experience with brands. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision.  Experts at Digital Marketing, We Know the Best Online Platforms for Your Small Business Map out every possible scenario of consumer engagement with your brand to find new communication opportunities. If you need help with your small business marketing or SEO, contact the experts today. Please follow and like...

read more

Why Is Data Important in Digital Marketing?

Posted by on Feb 14, 2020 in Digital Media Marketing |

Analysing data is an important aspect of digital marketing. The analysed data can help you to understand your customers – how they buy, what they buy, what their needs are and where they come from. This information can guide the content and social media marketing strategy for your business, with the aim to improve the return on investment (ROI). There are various tools and platforms to establish what is and what is not working. Digital Marketing Analytics Tools from Google   The platforms you use each have their own built-in tools to gather the data that you can convert into usable information to boost your marketing campaigns. Below we investigate a couple: Analysing Website Traffic With Google  Google is such a household name that it has become a verb! This makes their analysis tools particularly powerful. It does require commitment, though, as Google Analytics is known for its thoroughness, not its user-friendliness. Top Tip! Once you have added your Google Analytics code to every page template on your site, go to the “Audience” section, and from there “Demographics.” Here you will learn who visits your site, for instance: Age and gender,  The types of content that they browse online, and  The types of products or services that your customer base is also in the market for. Online Advertisements With Google Ads  Hand-in-hand with Google Analytics is Google Ads. Used to track campaign statistics or view specific data for ad groups, ads or keywords, Google Ads breaks the data into finer sub-sections. Top Tip!  To get the best indication of what is or is not working, import a Google Analytics view into Google Ads and examine these data columns:  Bounce Rate, Pages/visit, Average visit duration, and  % of new visits. Digital Marketing Analytics Tools from Other Sources  Bing Ads Intelligence  This is a powerful keyword research tool that allows customers to build and expand on their keyword lists using the Excel interface. Customers can easily gauge the performance of relevant keywords and apply those insights to improve their keyword selection and campaign performance. Facebook Audience Insights  This gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience. Understand Your Customers With Digital Marketing For more information on innovative solutions for your digital marketing, social media marketing and content marketing, contact us now. Please follow and like...

read more

Create the Best Search Experience for Your Customers

Posted by on Feb 12, 2020 in Digital Media Marketing |

The digital marketing focus of every small business should include creating the best search experience for customers. Google also deems this important, as they want people to return and use their search engine again. To achieve this, Google will find the best search match for their users and display that on their search engine results pages (SERPs). In the world of digital marketing, having a high Google ranking is always  a primary goal. Why Are Search Engine Results Pages (SERPs) Important?  When a user; whether it is a researcher or a potential mega-spending client; types in a keyword or a phrase for Google to search, the position in which your website is listed in the search engine result pages (SERPs) is called your Google keyword ranking.  Because most search results show ten listings per page, a ranking of 1 means you are at the top of the list, while a ranking of 11 means you are on the second page. The higher your position on a SERP, the more organic traffic your website should get, which is why SEO has been such a mainstay of small business marketing. Although Google’s algorithms change regularly, you can up your ranking by following our three tips below. Loading Speed Matters  When using Google, Bing and so on, the loading speed of your pages is estimated by search engine “spiders” based on the HTML code of your site. Chrome user data adds to the accuracy when Chrome is the search engine of choice. The faster, the better. Content Must Be up to Date  The old adage that “content is king” still holds true as there are no shortcuts and appropriate content will always be Google’s friend. However, keeping your content up to date is important as the indexing infrastructure, Google Caffeine, values recently published content. Also, remember to regard your images as a type of content. By optimising them with their file name, alt text, title, description and captions, you are sending relevancy signals to Google’s bots. Keywords Must Be in the First Sentence  According to Google’s John Mueller, “Having a keyword that appears in the first 100 words of a page’s content is correlated to first page Google rankings, and having your keyword(s) appear as a subheading tag in HTML help us to understand the structure of the page.” But, don’t be tempted to over stuff your content with keywords! In this regard, revisit the point above. We Can Create the Best Search Experience for Your Customers  For more information on all types of digital marketing – from SEO and email marketing to social media marketing and more, contact us now. Please follow and like...

read more