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Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing | 0 comments

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shar

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How to Write More of Your Top Performing Content

Posted by on May 30, 2018 in Content Marketing | 0 comments

If you want to get better at writing, then you’re supposed to be writing every day. There are many other tricks but ultimately practice is what makes perfect. The same is true for content marketing. Forbes estimates that only about 10% of any website’s content generates 90% of the traffic and less than 1% of the content is responsible for half of all the website’s visitors. So what’s the point of producing all the excess content on your website?First, you

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3 Tips to Optimise Your Content for Mobile Marketing

Posted by on May 29, 2018 in Content Marketing | 0 comments

According to a World Wide Worx 2017 study, South Africa has 21-million internet users, of which the vast majority are using mobile phones to access the internet. Statistics by eMarketer shows that most companies dedicated only about a quarter of their marketing budgets to mobile marketing in 2013, however, this figure has tripled in 2018. If you are a B2B company that mainly sells online, you may think that your clients are not doing mobile searches to find you. It

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How to Make a Compelling Infographic

Posted by on May 24, 2018 in Website Design | 0 comments

Most people know that infographics are appealing, but they’re not sure how to go about creating them. How many stats should you include? Should you be designing illustrations or charts? The long answer is that it depends on your goals, your audience and your topic. There is, however, a bit of a shorter answer if you look at web analytics. According to research, the top five performing infographics average around 11 data points each. While you may be inclined to as

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How to Get Your Website’s First Impression Right

Posted by on May 23, 2018 in Website Design | 0 comments

Did you know that it only takes a website visitor 0,05 seconds to make a snap judgement of the website? Furthermore, 94% of all the website’s first impressions are design related. You may have underestimated the power of graphic design and website design when compared to the impact that the content on your site has on a visitor. If you suspect that your web design isn’t yielding the results you need, keep these tips in mind:Be committedCommitment to your bra

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