Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google? According to Google, high quality pages meet the following criteria:They have unique and relevant content (not j
Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we
The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.
Latest data from statistica indicates that an average person spends slightly more than 100 minutes a day on social media. Interestingly, around 60% of consumers rely on social media to influence their purchasing decisions. Small businesses loose potential sales if they do not use social media effectively in their digital marketing strategies. Luckily, with the launch of Facebook marketplace, selling on social media is no longer about posting sales messages and spamm
Becoming a digital influencer definitely has its perks. Whether you’re interested in the free swag, getting invited to parties, want to be seen as a thought leader in your industry, or simply want to bask in the joy of getting thousands of likes on your Instagram posts, being a digital influencer can pay off in a big way. But how do you get there? Every day, over 400,000 hours worth of video content gets uploaded to YouTube and 2.7 million blog posts are published