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How to improve your email marketing

Posted by on Aug 27, 2015 in E-mail Marketing | 0 comments

In this day of social media, people often tend to view email marketing as old and obsolete. This however could not be further from the truth. Email marketing campaigns can really be highly beneficial to your company by means of reaching a large base of clients effectively and directly. Let us now take a look at a few advantages of email marketing versus its social media rival. Email vs. Social Media Marketing Email marketing, even though it is deemed as the granddad

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Make your email marketing campaigns and Facebook work together

Posted by on Aug 26, 2015 in E-mail Marketing, Facebook | 0 comments

While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Pin It! Using social media marketing to the full

Posted by on Aug 19, 2015 in Social Media Marketing, Twitter | 0 comments

It is undeniable; the need to become familiar with social media marketing should really be on the top of all digital marketers’ to-do list. One of the most influential and powerful social media platforms in this day and age is none other than Pintrist. While this may surprise you, there is something massive which sets this social media platform apart from your others: staying power. While Facebook and Twitter post warrant instant gratification via likes and shares

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Social Media Marketing Tips: Creating Highly Effective and Shareable Social Media Graphics

Posted by on Aug 13, 2015 in Content Marketing, Social Media Optimization | 0 comments

Social media marketing is no longer just about text updates. Visuals and graphics have become a big part of marketing products, services and ideas on social media platforms. You might have noticed that visuals grab your attention faster than a body of text will. 60 000 times faster in fact! You might be struggling to come up with the best media and images for your campaign and if you aren’t a designer, you might struggle. The good news is that you don’t need to

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