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What makes a winning link-building strategy?

Posted by on Sep 26, 2016 in Digital Media Marketing | 0 comments

Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean? Different anchor text phrases for hyperlinking In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t

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Six tips to effective social media marketing

Posted by on Sep 8, 2016 in Social Media Marketing | 0 comments

Determining which social media channels to use to promote your business, boost sales and find more customers can be tricky – especially as you don’t have control of third parties. Some businesses may be soaring ahead with their social media campaigns, while others find theirs a massive time waster. Here are some tips to turn your social media marketing into something better:Make sure your website is 100%.This domain is one you own – it’s your home base,

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Use automated lead nurturing to boost your sales cycle rapidly

Posted by on Sep 5, 2016 in E-mail Marketing | 0 comments

Many successful businesses are run by “if” / “then” rules and marketing strategies are no different. For example, “if” someone buys our product “and” they are on our marketing list, “then” the contact should be added to the customer list and removed from the prospect list. After this has happened, then print the shipping lables, send them the product and a thank you email, add them to the newsletter database and call them two weeks later to make

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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4 useful ways to apply marketing automation

Posted by on Aug 1, 2016 in Content Marketing | 0 comments

In the past, you might have had one or two sales representatives sourcing business and following up with leads. As digital marketing becomes more sophisticated and complex, however, you are creating more customer data that can be used to help you automate your marketing strategies. Here are four useful ways that you can automate your social media, mobile, content and other digital strategies: Integration with sales Your marketing automation and sales team need to go

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