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Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Posted by on Dec 10, 2018 in Digital Media Marketing | 0 comments

Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:Rope In An Influencer It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they wil

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Demystifying Social Media Jargon

Posted by on Dec 4, 2018 in Social Media Marketing | 0 comments

Tweets, DMs, mentions and impressions, are just a few of the terms you will find floating in the pool of social media jargon. If you are a business owner who is trying to use the power of social media to market your business, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.Ephemeral ContentEphemeral content is rich media

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Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

Posted by on Dec 3, 2018 in Digital Media Marketing | 0 comments

If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.Why Influencers Will Add Value to Your EventIt is all about the p

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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications:RelevanceConsider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right messag

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LinkedIn Hacks to Make You Look Like a Pro

Posted by on Nov 23, 2018 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is an incredible platform with more than 467 million members worldwide. This provides an excellent opportunity for anyone who wants to do more with their professional life. Here are a few LinkedIn hacks that will make you look like a pro:Add A Showcase PageIf you have a business page on LinkedIn, you can add a Showcase page to promote permanent aspects of your business, such as annual events, news, product lines and more. The Showcase page offers many o

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