Boost Your Twitter Social Media Marketing Strategy with These 3 Tools

Posted by on May 15, 2019 in Twitter |

Offering a host of incredible features, we take a look at three online tools guaranteed to boost your social media marketing strategy.     Followerwonk  Followerwonk is dedicated to finding, analysing and optimising Twitter analytics. This makes it possible for you to collect important insights and information on various Twitter users, seek out and discover popular accounts in your industry niche, as well as identify potential brand influencers to collaborate with. The tool also allows you to compare Twitter accounts, your relationships with your followers as well as your competitors. Ultimately, it’s everything you need to really make a noticeable impact on this ever-growing social media marketing platform.   RiteTag  What is Twitter without hashtags? The question is, how can you find the best hashtags to help promote your brand and get your content seen? With a tool like RiteTag! This software provides suggestions in terms of which hashtags are currently trending and relevant to tweet. It will almost certainly help you to increase your tweets’ impressions and engagements.   TrendsMap  Struggling to get creative in terms of what to tweet about? The free feature of TrendsMap is to find out what is trending in specific areas of the world, as well as a 7-day history. You can view what is trending within a country or zoom into a specific city if you wish. If you are willing to invest in the program, other helpful features include adding an alert for your topics, extended Twitter history searches and on-map visualization of any topic.   Here at WSI OMS, we make use of the best social media marketing tools to help take your strategy and results to all-new heights. If you’d like to see an improvement in your interactions, engagements and online conversions, then we’re the experts to contact. Get in touch now to learn more. Please follow and like...

read more

Social Media Marketing: What Does It Take To Go Viral In All The Right Ways?

Posted by on May 13, 2019 in Digital Media Marketing |

In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?   Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.   Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.   To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.   Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

read more

What Is SEO Reputation Management?

Posted by on Apr 9, 2019 in Online Reputation Management |

SEO reputation management is a service that companies are increasingly turning towards out of necessity. If negative search results are causing you grief, damaging your brand, or impacting sales, it is time to take action.   In today’s world of negative media consumption, one negative article, news story or bad customer review can impact your business. Too often, we see this type of content reach the top of Google’s search results and completely wipe out a company’s growth.   Over 90% of consumers research a company, product or service online before they make a purchase. Once they have honed in on a product, company or the CEO of a company, they search for that specific name. When they do, you better hope that there is no dirt on that name. If there is, you could also consider that lead, customer or fan lost forever.   Whether you are an athlete, consultant, celebrity or an Average Joe, you are still subject to online reputation damage. DUI’s, court cases, lawsuits, dud photos – all of these things could have your digital name stamped on it and this information can be presented by search engines to the world.   You need a solution for cleaning up your online reputation. Your strategy should be proactive and, in some cases, aggressive. The challenge is that most of the content can’t be removed from the internet because you can’t control the websites that the information has been posted on. With WSI’s help, however, you can work towards ensuring that the bad, horrible and even sometimes dirty content never gets found if they are searching for your name, your company or your product.   Contact WSI OMS for more information about how we can help you use SEO and other digital marketing services to improve your online reputation. Please follow and like...

read more

3 Social Media Tools You Didn’t Know You Needed

Posted by on Oct 3, 2018 in Articles |

Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that: Canva Canva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience you can create great-looking content for your social platforms. It has a wide variety of free and low-cost templates, images and fonts to choose from, making the design process a whole lot quicker. Bitly Bitly is a URL link shortener that lets you transform long web addresses into short links to include in your social posts. It is a huge help on platforms like Twitter where there’s limited character space. But this is Bitly’s most basic function. At its best, it is a powerful marketing tool helping you track engagement (seeing how often people have clicked on or shared your links), reach (how many people have seen the link) and it even allows you to create custom and branded links. Later Later is used exclusively on Instagram. It is a scheduling tool which lets you preview and plan your Instagram feed, using a drag and drop function. You can add and switch between multiple accounts, so you can manage everything from one platform. Later also has analytics tools to track your post performance and it allows you to track and repost user-generated content. Need help to boost your social media presence? Then get in touch with WSI OMS today. Please follow and like...

read more