Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram: Making them too long Hashtags always make more of an impact when they are short and sweet.
Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them. Deleting negative feedback Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all yo
LinkedIn advertising is a type of social media marketing that most businesses should consider as part of their social media marketing strategy. It is one of the internet’s fastest growing networks, with an estimated membership of 467 million people at the end of last year. Here are the facts that you need to know: How it worksLinkedIn is a straightforward, DIY online advertising solution that lets you create your own ads and target them according to jo
User-oriented content marketing is the only way. Why? Because any other form of content marketing is a waste of time and money. Below, we prove to you why… Ultimately, your audience is looking for two things:Firstly, they want relevant, interesting content, that provides them with a helpful solution to their problems; Secondly, they want the content to be made available to them consistently.Finding the balance between quantity and quality Once you have supplie
If you’re a social media marketing professional, you will be well aware of the fact that Pinterest is a personalised media platform which allows its users to upload, save, sort, and manage images—known as pins— through collections known as pinboards. Unfortunately, once Instagram came along, many people were under the impression that the interest in Pinterest had started to wane. However, if you look at how many people still utilise the platform, it becomes ev