Managing Your Instagram Community With Great UGC

Posted by on Apr 20, 2020 in Instagram, Social Media Marketing |

Social media platforms such as Instagram have a unique community culture. Actively understanding and participating in this community takes time and effort. If you consider Instagram a focus-platform for your 2020 marketing strategy, here are some statistics to support that choice: 95 million posts are shared on Instagram every day 1 billion people use the platform every month 500 million people use Instagram Stories daily 63% of users log in at least once a day 28 minutes is the average time users will spend on the platform every day 18 to 34-year olds are the most active age group. There is one Instagram strategy that brands seem to be using above all others, and that is the implementation of user-generated content (UGC).  What Is User-Generated Content (UGC)? User-generated content is the sharing of user’s photos in your social media or other platform campaigns. Once you identify potential content, you will reach out to the owner and ask them if they would like to participate in your campaign. Campaigns might include photo contests with give aways and product or company reviews. Getting people to tag their friends, through your call-to-action (CTA), seems to drive the largest Instagram follower growth in the shortest period.   Why Is User-Generated Content (UGC) Important for Your Brand? Providing content that your audience loves will build a vibrant, engaged community.  If Millennials, with their growing purchasing power, are your target market, user-generated content might result in sales as they trust user-generated content more than other types of media. The reason? The creator of user-generated content has no ulterior motive other than to add to the digital conversation. So, the lesson is to be authentic in everything you do.    What Is the Start of Your User-Generated Content (UGC) Campaign? The start of your campaign is deciding what you want all user content to ‘say’ about your brand, product or company culture. Consider these questions:  What makes your brand or product unique? What makes your company culture unique? How do you want others to see your brand or product? What might people not know about your brand or product? What compelling stories must your chosen users tell? What is the most beautiful and engaging way to present your brand or product? Now you can start searching for great user content either by hosting social media contests (with give aways) or actively seeking users through hashtags or social media tools.  WSI OMS in South Africa will support you and your business if you consider Instagram a focus-platform for 2020. Contact us, and we will manage your Instagram community with you.  Please follow and like...

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3 Ways to Measure Influencer Success on Instagram

Posted by on Apr 16, 2020 in Instagram, Social Media Marketing |

You are already using social media optimisation services as content is regularly added to your social media profiles and website, and you are tracking and capitalising on traffic and visitor trends. Yet, you want to grow your exposure even further and are, therefore, considering using influencers to promote your product or service. But, how do you measure the success of an influencer? Especially now that Instagram is hiding ‘like’ counts from everyone except the account holder?  Instagram decided to hide the ‘like’ counts because they wanted to create a more welcoming environment where users feel comfortable expressing themselves.  They are already hiding ‘likes’ in Australia, Brazil, Canada, Italy, Japan, New Zealand and the United States, with South Africa no doubt on a future list. Here are 3 ways to measure influencer success on Instagram, without the ‘likes’: Measure Influencer Success With Verified Content Views Very few followers actually see the latest social post of any particular influencer, no matter what time of day the content is shared. To establish a credible measurement strategy that will overcome current and future platform changes, you should build your influencer plan around verified influencer content views.  Measure Influencer Success With Meaningful Engagement ‘Simple’ engagement will continue to be a measurement method as agencies, their clients and influencers have attributed value to this method for years. But you want meaningful engagements where comments are thoughtful and relevant, allowing followers to genuinely engage. To achieve meaningful engagement, the quality of your content is important.  Measure Influencer Success With Sales Conversion The best measure of influencer success is traceable sales conversion. The ability to directly drive sales and make direct attribution to influencer content is becoming routine as social referral to eCommerce sites has risen extensively. Social media platform add-to-cart capabilities is just one of the ways to measure the connection between content and conversion.   WSI OMS can guide you on the use of Instagram influencers if you want to grow your company’s social media presence. Contact us today to optimise your social media presence.   Please follow and like...

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Social Media Marketing: LinkedIn Sponsored Content

Posted by on Mar 23, 2020 in LinkedIn, Social Media Marketing |

Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.  Get Picky With Your Promoted Content The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.  The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager. Work the LinkedIn Campaign Manager Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner. You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”. Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads. If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a consultation. Please follow and like...

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Content Marketing: How to Make the Most out of Every Holiday

Posted by on Mar 5, 2020 in Content Marketing |

The holidays are an increasingly important time for brands. Those that thoughtfully plan and execute their content marketing efforts with precision constantly reap rich rewards. The goal and advice for you will be to not necessarily take advantage of people’s relaxed spirits during holidays to boost sales, though that is always the ultimate benefit.  Indeed, a more immediate goal and benefit can be to increase your brand visibility and awareness at a time people are more receptive to marketing messages. The reality, though, is brands don’t always get their content marketing right during holidays. This guide will make that right: Dress-Up Your Website to Capture the Holiday Spirit Capturing the emotions and setting the relaxed and jolly mood commonly associated with the holidays are essential for attracting consumer attention during holidays. By bringing a sense of joy and celebration to each and every webpage, you will ensure your visitors’ enthusiasm and keep them clicking on your website. Leverage the Magic of ‘Free’ and Incentivise Engagement With a Give-Away People love free gifts; even more so during holidays. What better way to leverage the allure of give-aways than to hold an online contest? The interest the contest generates will bring more traffic to your page, some of which will also convert as sales and subscribers. Optimize Your Social Media Content Around Specific Holiday Themes Statistics gathered by Sprout Social show that people are more likely to spend and connect with brands during holidays. For perspective, consider how conversations around Black Friday and Cyber Monday dominate social media. However, Sprout Social also advises creating content that’s irrelevant to the holiday your audience is celebrating. Create a post that showcases your product in each holiday’s true spirit. And, do not forget to add a link to your website. Share Some Useful Last-Minute Gift Ideas Gift buying can be a challenge when buying for certain people, and this often means that it is left to the last minute. By offering last-minute gift ideas you are not only giving your customers valuable advice, but you are also saving them from the embarrassment of not finding the right gift on time. Get Your Email Campaign in Shape for the Holidays  Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are celebratory in nature and incorporate beautiful images. Stay cool and simply time a few emails effectively. Here are a few more tips: Offer early-bird discounts a few months prior already, Offer online purchasing only discounts, Incorporate an exclusive discount code in the email, Create a sense of urgency by sending out the last chance for online ordering email, and Finally, with a few days remaining, send out a simple greeting with...

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Why Use Instagram to Market Your Business?

Posted by on Feb 13, 2020 in Instagram, Social Media Marketing |

Instagram is a social media marketing must-have, as it’s a great platform to visually present the services or products of your business. With a focus on images, including video, it allows your business to make connections and share posts across multiple social platforms. For instance, according to Instagram, more than 200 million users visit at least one business profile daily. Below, we discuss what else Instagram offers as well as how to set up your account. Instagram Is Mobile-First, With Shoppable Posts  The vast scope of Instagram is just the tip of the iceberg. Here is what else is offered: One of the more noticeable aspects of Instagram posts is the use of #hashtags – keywords that summarize what is being said in your post. This makes it easy for you to not only to be found, but also to be recognisable. Because it was created in 2010, Instagram is truly mobile-first. This means that you can be in the pocket of your prospects and customers – increasing your engagement with them through high-quality photos, local hashtags and even by uniting with other brands. Instagram recently launched Instagram Shoppable Posts that allows users to tag and shop products directly from organic Instagram posts. Simply add tags to the products in your photos with links that include the product description, price and the ability to “shop now”, which will lead the user to your online store. How to Set up Your Instagram for Business Account Follow these easy steps to set up your Instagram business account: Start by setting up a business Instagram account or converting a personal account to business. Decide on an appropriate social media marketing campaign, bearing the following in mind: Who you are marketing to? What stage of the customer journey are you targeting? Is it the awareness, engagement, conversion or the customer? Why you are marketing?  What are your goals?  How will you measure marketing success?  What is your timeframe? When you will be posting? (Keep in mind that a regular posting schedule is imperative.) Optimize your profile for the best results. Test and measure using Instagram Insights. We Offer Solutions for Your Social Media Marketing Strategy   For more information on our digital marketing, social media marketing and online reputation management solutions, contact us now. Please follow and like...

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