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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing | 0 comments

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:  Your Content Marketing Efforts Are Sub-Par or Non-ExistentContent marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already

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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

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A guide to cross-device marketing

Posted by on Jun 12, 2017 in Mobile Marketing | 0 comments

Cross-device marketing involves reaching your customers and potential customers through a variety of devices: from laptops to smartphones and tablets. A variety of apps and platforms are used: from your website to your social media pages, through to e-mail and text messaging.   Websites need to be functional across all devices If your customers aren’t online while sitting at their computer, they are online on their smartphones and tablets. Cross-device market

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Content Marketing Tips and Tricks: Refreshing Old Content

Posted by on Jun 8, 2017 in Content Marketing | 0 comments

So many businesses choose to forego content marketing due to the amount of time and dedication that it requires to generate the desired results. The truth is that there are ways around this. Instead of spending all your time creating new content, there is also the opportunity to refresh some of your old content – something which is bound to save you time, yet sure to provide you with similar results.   How it’s Done  Start by doing some keyword research. T

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Are Teens Your Target Market? These Are the 3 Most Important Social Media Platforms to Focus On

Posted by on Jun 6, 2017 in Social Media Marketing | 0 comments

Snapchat seems to be all the rage at the moment. However, you will be surprised to learn that when it comes to effective social media marketing, a business with teens as its main target market, the focus should still be on the 3 of the digital world’s old faithfuls: Facebook, YouTube and Instagram.   Facebook Teens spend more time on Facebook than they do on any other social media platform. Here are some tips for succeeding in getting their attention:  

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