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How to improve your web content

Posted by on Dec 8, 2016 in SEO | 0 comments

With the digital marketing world becoming massively competitive and driven daily by content, the mindset is that well-written content generate a lot of website traffic. Unfortunately, this is not always the case: the reality is that competitors are doing the exact same thing.  Businesses are guilty of providing their audience with low-quality content that is neither informative nor conducive to building trust and credibility with their clients.   Research is y

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How to build a successful national SEO strategy

Posted by on Nov 28, 2016 in SEO | 0 comments

Everyone wants to be on the first page of a Google search. It’s probably one of the most common requests that digital marketers receive. While taking the top position on a search engine (or as close to the top as possible) is by no means easy, the beauty of search engine optimisation is that it can be targeted by country, province and city. This increases the likelihood of a high Google ranking, as many internet users refine their search according to location. Bui

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5 tips for successful influencer outreach

Posted by on Nov 21, 2016 in Social Media Marketing | 0 comments

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, when done right the rewards are enormous, creating brand awareness for you and assisting with link building fo

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How to use customer data for personalised marketing

Posted by on Nov 14, 2016 in Social Media Marketing | 0 comments

If you have a digital marketing strategy, you’ll know that data is key. A strategy that includes content marketing and search engine optimisation often gives you a wealth of information on your customers. So how can you use all of this data in a meaningful way to connect with potential customers through personalised marketing? Use tools to keep things simple With so much data coming in as a result of your digital marketing, it can feel a little overwhelming. There

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SEO is dead! Long live SEO.

Posted by on Nov 8, 2016 in SEO | 0 comments

As we evolve more and more into a digital age, most marketers have included digital marketing as an essential element to their strategies. It is critical to keep up – or even ahead of – the times to safeguard that you aren’t lagging behind your competitors or getting stuck in a marketing rut. No area of inbound marketing gets hackles up more than SEO does. Critics of search engine optimization (SEO) go as far as saying that if it is not dead now, it will b

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