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Turn Your Company into a Knowledge Centre Using Content Marketing

Posted by on Nov 13, 2018 in Content Marketing | 0 comments

Big brands continue to be overtaken by lean, emerging start-ups. Consider how the entire paid television and Blockbuster sector has been overhauled by streaming services like Netflix and Hulu. If brands are not agile and quick to adapt, they can become irrelevant. Fast. One way in which brands are successfully reinventing themselves is by looking within their business and establishing themselves as the go-to authority within their industry. To do this, they become k

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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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How to Write an Effective About Us Page

Posted by on Aug 27, 2018 in Website Design | 0 comments

When embarking on a website design project, most people know they need an ‘About Us page’, but by the looks of things, few people know what the purpose of it is. Browsing through About Us pages in your industry will show you that there is still a lot of uncertainty about what type of content should be on this page. Instead of copying and pasting your mission statement or having unfocused sub-category pages of team members talking about their diplomas and hobbies

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Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing | 0 comments

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:A drop-down menu, A navigation tool, or A photo carousel.This is a great evolution from traditional emails. In terms of interacti

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Why a Chatbot Should Be Part of Your Website Design

Posted by on Aug 6, 2018 in Website Design | 0 comments

Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:Free Up Your Customer Service ResourcesMany brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources

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