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5 local SEO myths – busted

Posted by on Aug 22, 2016 in SEO | 0 comments

There are many misguided beliefs about local SEO. Here we have busted some of the top myths:A Google listing is all that you needAs with all types of digital marketing efforts, there’s not a single thing you can do to magically boost your rankings. Local SEO algorithms are complex and while claiming your Google listing is a step in the right direction, it’s definitely not all that is needed. If you have just kick-started your local SEO efforts, then be sure

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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Your guide to Google content penalties

Posted by on Aug 8, 2016 in Content Marketing | 0 comments

Google’s content algorithms are always evolving. If you have suddenly realised that your website traffic has dropped significantly, then it is possible that the content on your site has been penalised. Doing business online means that you have to proactively manage your website traffic and a part of this is staying updated with the algorithmic penalties that Google enforces. Here’s an overview of some of the most significant penalties: Panda The initial Panda al

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4 useful ways to apply marketing automation

Posted by on Aug 1, 2016 in Content Marketing | 0 comments

In the past, you might have had one or two sales representatives sourcing business and following up with leads. As digital marketing becomes more sophisticated and complex, however, you are creating more customer data that can be used to help you automate your marketing strategies. Here are four useful ways that you can automate your social media, mobile, content and other digital strategies: Integration with sales Your marketing automation and sales team need to go

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