Where Web Designers and Entrepreneurs Can Discover Trends

Posted by on May 24, 2019 in Digital Media Marketing | 0 comments

Understanding and using trends are critical for any creative professional or entrepreneur. Trend forecasting is the phrase that is used when people try to tell the future. It is important because it can help you design products, websites, services and experiences that will help to shape the needs of people in the future. This is hard to do because the future isn’t here yet.   Trends in fonts, colours, imagery and layout are always changing. On the marketing and business front, knowing how the business landscape is changing is equally important. Have you ever noticed that the same colours, trends and patterns are usually in different stores? How do they end up with the same palettes and styles? It is because they all use the same method of gathering trends.  They hear about trends from the same manufacturers and go out and shop at the same places across the globe. Trend forecasting services can also be purchased for almost any industry.   Here are a few places where you can discover trends to drive change in your design, branding and business:   Digital Culture This is a broad term, but it refers to knowing what is going on currently on broadcast news, Google, websites and news sites.   Physical Retail If your products or designs show up in the real world in retail, you need to go out and shop it regularly. Go out and pay attention to really observe what is happening in stores so that you can recreate this in online experiences.   Competitive Research Go online and look at the blogs and social media of your competition; as it is really critical for discovering trends. This way, you will know what they are doing over time and be able to jump when your competition launches new campaigns, loyalty programmes or other services. Staying on top of your competition is one of the best ways to pick up on trends in your industry.   Need help with your web design or digital marketing? Then contact WSI OMS today. Please follow and like...

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How Twitter Can Aid Your Link Building Strategy

Posted by on May 13, 2019 in Link-building | 0 comments

The goal is to boost your website’s SEO and organic rankings with the help of high quality backlinks. The question is, how do you actually go about landing those high quality backlinks? The secret is to find a way in which to build beneficial relationships with journalists, editors and content contributors who have the power to publish your content and, of course, link back to your website on various respected platforms. Here’s how Twitter can help with this:   Optimise Your Profile  Journalists and editors will take you much more seriously if your Twitter profile is complete, informative and, most importantly, grammatically correct! Give both professional and personal info on your profile and be sure to list your contact details as well. Also, ensure that you are regularly active on the platform and use your timeline as an opportunity to really showcase your personality.   Follow the Right People  Twitter lists make it easy to keep up to date with your prospects and their Twitter activity. Keep journalists who have published or shown interest in your content in a separate list to those with whom you would still like to build a relationship.   Engage  The key here is not to come across as though you want something from those that you engage with. Try your best to be authentic in all of your interactions. ‘Like’ the tweets that you truly connect with, retweet the tweets that you agree with and reply to tweets that really spark something inside of you. If your reply is genuine and contributes something of value, there’s a good chance that it could be the start of a conversation and, hopefully, a solid, mutually-beneficial relationship between you and the original poster. Remember – it is also all about timing. Don’t send a pitch through to a journalist after you just had your first two-minute conversation with them. Take your time to really build and work on that relationship so that trust is forged before asking for any favours.   When it comes to SEO and link building, WSI OMS can help make your life easier. Just as search engine optimisation, web design and social media marketing experts, we have the tools and expertise necessary to make sure that your brand really stands out. For more information about our services, do not hesitate to get in touch with our team. Please follow and like...

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Social Media Marketing: What Does It Take To Go Viral In All The Right Ways?

Posted by on May 13, 2019 in Digital Media Marketing | 0 comments

In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?   Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.   Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.   To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.   Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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4 Essential Questions to Ask Your Website Developer Before Getting Started

Posted by on May 10, 2019 in Website Content | 0 comments

Building a brand-new website for your business is always an exciting time, but it can come with a few pitfalls and challenges if you do not make doubly certain that both you and your website developer are on the same page. Below, we highlight four important questions to ask regarding your website development before the project officially kicks off.   What Can I Expect from You in Terms of Communication?  You should both decide on a communication-based plan of action before getting started. There is nothing more distracting for a website developer than being hounded every hour by a client who is looking for an update. Agree to check in with each other at a certain time every day/every other day and choose a communication platform that works for you both, i.e. phone call, email, Skype, Slack, etc.   How Will You Handle Small Decisions?  Some website development professionals will insist on a certain amount of creative freedom when it comes to designing a website. This is usually regarding smaller details that most clients would not even really notice. However, if you would like to be consulted about every design-related decision, it is important that you let your developer know this to avoid any unexpected surprises.   Are You Able to Work According to a Deadline?  If you need your website completed on or before a specific date, highlight this to your developer from the get-go and make sure that they have the capacity necessary to accommodate the deadline.   What is the Scope of the Project?  Make sure that you have told your website development professional exactly what it is that you want from your new website’s design and ensure that he or she has quoted for all of this before commencing. You do not want to have to pay extra down the line!   Looking for a website development team that you can count on? Look no further than the experts at WSI OMS! We specialise in website development, website design, SEO and more. Contact us now for more info about how we can help you transform your company’s website into a conversion-ready customer-driven hub. Please follow and like...

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4 Myths About Business Branding – Busted!

Posted by on May 6, 2019 in Digital Media Marketing | 0 comments

Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.   A Logo Is A Brand Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.   Branding Is A One-Time Thing The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.   Branding Just Means Consistency In Brand Design Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.   Branding Is The Responsibility Of The Marketing Team Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand promise. Please follow and like...

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