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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization | 0 comments

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will b

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How to help images in your web design rank – and why

Posted by on Oct 20, 2014 in Website Design, Website Optimization | 0 comments

Images have the potential to generate a lot of traffic through image based search engines, but an image alone is not enough. There are a number of tools you can implement in order to optimise your images and gain maximum exposure by making them SEO friendly. Tools for image optimisation Alt text is an excellent way to help search engine spiders find your image when the key words are entered into the search engine. You do this by adding the necessary key words to you

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A content marketing guide to off and on-page SEO

Posted by on Jul 31, 2014 in SEO | 0 comments

SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google. Here’s a quick run-down of off-page and on-page SEO strategies: On-page SEO strategies On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your sear

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WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

Posted by on Mar 27, 2014 in Articles, SEO | 0 comments

By Eric Cook, WSI – MI, U.S.A A peek into the crystal ball will tell you that “Adaptive” is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact Adaptive SEO will have in the digital marketing world as well as for your business. Better yet, we’re gea

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Has Google Penguin 2.0 affected the SEO on your website?

Posted by on May 29, 2013 in Google, SEO | 0 comments

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu

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