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What makes a winning link-building strategy?

Posted by on Sep 26, 2016 in Digital Media Marketing | 0 comments

Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean? Different anchor text phrases for hyperlinking In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t

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4 areas to focus on in your SEO campaign

Posted by on Sep 19, 2016 in SEO | 0 comments

Is search engine optimization (SEO) a focus area for your digital marketing campaign? Then these are the four areas that you should focus on before you get started: Analysing your competition Your first step in the right direction is to look at what your competitors are doing. Ask a digital marketing company to do a thorough competitive analysis so that you know which keywords your competitors are targeting, how they are ranking in the search engine results for thes

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Use automated lead nurturing to boost your sales cycle rapidly

Posted by on Sep 5, 2016 in E-mail Marketing | 0 comments

Many successful businesses are run by “if” / “then” rules and marketing strategies are no different. For example, “if” someone buys our product “and” they are on our marketing list, “then” the contact should be added to the customer list and removed from the prospect list. After this has happened, then print the shipping lables, send them the product and a thank you email, add them to the newsletter database and call them two weeks later to make

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5 local SEO myths – busted

Posted by on Aug 22, 2016 in SEO | 0 comments

There are many misguided beliefs about local SEO. Here we have busted some of the top myths:A Google listing is all that you needAs with all types of digital marketing efforts, there’s not a single thing you can do to magically boost your rankings. Local SEO algorithms are complex and while claiming your Google listing is a step in the right direction, it’s definitely not all that is needed. If you have just kick-started your local SEO efforts, then be sure

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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