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What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing | 0 comments

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below.You Must Start Taking Content Marketing Seriously The bottom line is that the more quality content you put out there, the greater and faster your reputation wi

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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing | 0 comments

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting 

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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing | 0 comments

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christ

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What to Expect from SEO in 2018

Posted by on Dec 7, 2017 in SEO | 0 comments

In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…Accelerated Mobile Pages and SEO Rankings Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly

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Online Shopping Is Taking SA by Storm This Christmas

Posted by on Dec 4, 2017 in Digital Media Marketing | 0 comments

According to Eshopworld.com, there are currently 18.43 million eCommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million eCommerce users will spend an average of $189.47 online. While these are all great future forecasts, what does it mean for your online shop this festive season? As online sales continue to grow, you need to make sure that you are taking advantage of the s

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