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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing | 0 comments

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone

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How to Measure the Success of Your Content Marketing Campaigns

Posted by on Apr 19, 2018 in Content Marketing | 0 comments

In order to determine whether your content marketing campaigns are successful, you need to work out what you are trying to achieve. Set a goal such as links to content, social shares, revenue, traffic or transactions, for example. Once you’ve set this out, it’s easier to work out how well your content is performing.Google AnalyticsGoogle Analytics is a free tool that you can use to determine the success of your content marketing campaigns. It’s easy to use

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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO | 0 comments

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d

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How Marketing Automation Supports Lead Generation

Posted by on Apr 9, 2018 in Lead Generation | 0 comments

Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by followi

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How to Curate Content for Your Website

Posted by on Apr 2, 2018 in Content Marketing | 0 comments

While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers. If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why con

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