A Guide on How To Do Keyword Research For SEO

Posted by on Oct 21, 2020 in SEO |

Keywords are the key to increasing traffic to your website and improving your SEO ranking. If you don’t include terms that people are using in their searches, then no one will visit your website. Keyword research is a key component of any successful content marketing strategy. Here’s a quick guide on keywords and SEO. What Are Keywords?  Keywords are terms people commonly type into search engines like Google. Using keywords is a clever digital marketing strategy because it can lead to increased website engagement, more time spent on your website and sales leads.  What Is Keyword Research?  Keyword research involves researching the words that potential consumers and customers are going to use when they use search engines. This also means that you need to compare and choose the best keywords to use. Keyword research ensures that your content is relevant and marketable.  How To Do Keyword Research  Firstly, you need to identify the seed keywords of your content. You can do this by using keyword tools. For example, Google Keyword Planner is a free keyword tool and it can be used for both advertising and SEO. You can also identify keywords by thinking about what potential customers would type into Google when searching for your product or service. Secondly, you need to investigate what keywords your competitors rank for. You can do this by typing in your list of seed keywords into Google and checking who ranks on the front page. If you don’t know who your competitors are, then a bit of market research is needed before doing this. Next, you need to know your target market – their problems and questions. Industry forums, groups and Q&A sites are good places to look, as potential customers usually express their concerns and questions on these platforms. Your customers offer great insight into what specific keywords you need to include. Here are other ways to determine keywords: Chat with your customers face to face Go through past emails with customers and look for commonly used words Look through customer support tickets Think about the questions that were asked in past conversations So there you have it – a complete guide on how to do keyword research to improve your SEO ranking. It’s never too late to do your research, so start today! Please follow and like...

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Content Marketing: Write Better Meta Descriptions Or Make Improvements

Posted by on Oct 20, 2020 in Content Marketing |

Meta descriptions are important for content marketing because when customers or consumers type your brand name into Google, they are getting an impression of your company whether you like it or not. In this way, you can use meta descriptions as a digital marketing tool. A good meta description will also increase your SEO rankings on search engines like Google.  A meta description can be thought of as the first impression you make during an interview – it can either make or break you.  How To Write A Good Meta Description  Ever hear how marketers go on about using storytelling as a content marketing tool? The same goes for meta descriptions. You need to make your customer the hero of the story. This means that your digital marketing strategy needs to focus on the customer and their needs and wants. Another way to ensure your meta description is successful is by making sure that it matches your brand image and brand message. The description should also make sense when used on different content marketing platforms. Lastly, meta descriptions should just sound good and make potential customers feel good, while also maintaining your brand’s identity.  Three Important Factors To Consider When Writing Meta Descriptions Your customer’s problem You need to show your customers that you are aware of and understand their problems – their pain. You can do this by describing the specific challenges that your customers face. Showing emotion and offering a solution to their problem are also effective ways to show that you care. If you are unsure about your customer’s needs then you need to ask them, so that your content marketing strategy can really pull at their heartstrings.  Your business’ solution This is your opportunity to state how your products or services can alleviate their pain and problems. The outcome – both in results and emotion This final step will act as the differentiator between a good and great meta description. It’s important to show your customers the result of your solution, including how it will feel and what their life will look like. It’s a great idea to use emotion and discuss your brand’s beliefs when doing this.  Even though meta descriptions are just a few characters, they make a huge difference to your SEO rankings. They show your customers that you are caring and relatable; while also making a great first impression. Meta descriptions are a great digital marketing tool and if you can spend hours writing blogs for your brand’s content marketing strategy, then a short meta description won’t hurt!  Please follow and like...

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Tips for Local SEO in 2020

Posted by on Oct 18, 2020 in SEO |

During a pandemic, creating a community is important. Local SEO does just that. It connects people to what they want when they need it; with businesses like pharmacies that are open late at night and local restaurants that deliver food being some examples of what people are looking for during current times.  However, SEO is a concept that is constantly changing, both through the different ways people connect to resources, and how they go from curiously researching on their phones to ending up at a business’s virtual doorstep.  How does a business owner keep up with the constant change of SEO patterns? The State of Local SEO Industry Report 2020 is a great reference to start with. US software company Moz surveyed more than one thousand marketing professionals to get a clear understanding of local SEO, both before and during the pandemic. SEO insights and takeaways for 2020 COVID-19 is forcing companies to adapt to the change in how we interact with each other. Digital interaction/marketing and search engine optimization are steadily growing, but with organic assets/items thriving, businesses are in a position where they can get their goods and services to reach people through organic search. Here are some data-based tips for businesses owners to stay on top of this constantly evolving industry: Optimise for client interests and goals  Whether it’s potential customers checking out your business online or in person, optimising for customers is a must. Thanks to Google’s BERT algorithm update that upgraded the user experience and put the focus on search intent, it’s clear that customer engagement is more than using all of the right keywords in content and a Google My Business profile. Write content that addresses their specific issues and leads them to a solution. Keep your company accessible through multiple channels, and keep consistent with content along with your brand voice as it leads to trust from your audience and creates potential clients.  Employ a diverse team of experts Management of SEO requires the right people with the right expertise, including web developers, content writers, PPC advertisers and marketing staff. A successful local SEO campaign needs a joint effort from all parties which bring their own set of skills to the table. You also don’t need a team full of SEO professionals; just a team full of diverse creative minds that will create a melting pot of fresh ideas.  Keep offline marketing strategies in mind  Although digital marketing is a major player in marketing now, offline marketing still plays a role. A study by Quantcast found that 39% of global direct brand marketers think that offline campaigns are vital for their overall marketing efforts. Do your research into how people interact with...

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The Best Platforms for PPC Marketing

Posted by on Oct 15, 2020 in PPC |

We all know that feeling when you login to your various ad dashboards to see how your Pay-Per-Click (PPC) ads are doing and seeing a sudden spike in CTR and a drop in ad spend. This is part of why we run these ads, isn’t it? To feel that smile stretching across your face as you see the first results – even if they might only start paying off in a few days’ time since launching an ad campaign. It’s become an effective tool for inbound marketing, but with so many platforms popping up and changing ad choices, which ones are considered to yield the best results?  Our list of top PPC platforms  Google Ads Since Google is the most popular search engine, it only makes sense that this platform will remain one of the top options for online advertising. Amazon Your distinguishing advantage with Amazon is that you have an audience that is already intent on buying. Bing Ads Not as powerful as Google AdWords, but keep in mind that Microsoft installs Bing as its default browser on Windows 10, so its reach is wider than you might assume. Facebook Ads Being the most popular social media network in the world, Facebook is still one of the top places for targeted ads.  Twitter Ads Perfect for concise and powerful ad copy, with various campaign types. LinkedIn Ads If you’re hoping to get your content in front of industry professionals or for B2B connections, this is the answer.  As a side-note, PPC trends for 2020 suggest that using video content in advertising will continue to dominate, simply because it has the ability to retain attention and elevate brand identity.  If you would like to consult with a digital marketing agency on the perfect PPC strategy for your business, contact WSI OMS today. Please follow and like...

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Ten Tips for Aligning SEO & PPC for Better Ecommerce Results

Posted by on Oct 8, 2020 in PPC, SEO |

The change in lifestyle brought about by COVID-19 has highlighted the need for SEO services more than ever. Even demographics who would previously not have been big e-commerce shoppers have been persuaded to go online as the pandemic has kept them indoors. This makes logical sense, and the stats prove it: Compared to the same period last year, U.S. e-commerce sales in July increased a whopping 55%. As a total of retail sales in the U.S., e-commerce more than doubled from Q1 2020 to Q2. “That’s over a decade of growth in the space of just a few months as reported by the U.S. Department of Commerce.” Year on year, Amazon sales rose by 40% for Q2 2020 to $88.9 billion. SEO and PPC tips for e-commerce success 1. Create a strategy for SEO and PPC synergy Google Shopping has reintroduced free listings that are generated by the Google Merchant Center. Maximize your holiday shopping campaign by aligning your organic search (SEO) and paid search (PPC). Use your PPC spend to target high-value queries on channels where paid listings lead the results. Seek out opportunities to use SEO to rank for searches that attract a high click-through rate. 2. Analyze Search Trends Take note of the top search queries in your category. Utilize the results to keep SEO core to your strategy, influence your marketing messaging, and inspire your paid search. 3. Plug Fresh Content Use SEO analysis as a guideline to create current, pandemic-related content that develops trust with your readers by showing your understanding and support. PPC can then be used to attract some immediate traffic and fill in any gaps. The best part? Informational queries are generally cheaper per click – extending your budget. 4. Test with PPC Paid search provides feedback on what type of message and imagery works best – almost immediately. Use PPC to test various new ideas and tweak your SEO accordingly. 5. Lengthen Your Marketing Funnel The more familiar people are becoming with using search engines, the more diverse their reasons for doing so. Take time to nurture prospects during the consideration stage of the buyer’s journey using an appropriate blend of SEO and PPC efforts. 6. Draw your audience a picture As part of your search plan, make sure to include images and videos to keep up with the increasingly visual nature of Google. Keep your visual content consistent in SEO and PPC. 7. Leverage Ad Extensions Take advantage of callouts, structured snippets, and other ad extensions – such as Google’s beta “Curbside pickup” badge – to share extra information about your products and services. 8. Add to Google As Amazon and Walmart’s advertising improves, you may want to spread...

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