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6 inspiring tips for your email marketing campaign

Posted by on Aug 21, 2017 in E-mail Marketing | 0 comments

There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building. Here are 6 tips to help you use your emai

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Here are the most common website customer experience mistakes

Posted by on Aug 7, 2017 in Website Design | 0 comments

The foundation for any online business or content marketing campaign is website design. You need a great website that is easy to use, loads quickly and properly, functions optimally on all devices – from desktops to tablets to I-phone – and is ideally a web design that can be easily upgraded by your developer to function on, and with, whatever technology they cook up next. So it’s all about cross-device functionality – or is it? Far from it! That is crucial,

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Mobile Optimisation – Aiming for Google’s Answer Box

Posted by on Jul 25, 2017 in SEO | 0 comments

With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is

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AdaptiveSEO – staying ahead of the game

Posted by on Jul 12, 2017 in SEO | 0 comments

SEO has come a long way, constantly adapting to the changing landscape of the internet, the algorithms used by search engines and user behaviour. It has also lately adapted to the popularity of social media and increased mobile use and by the availability of increasingly detailed metrics that measured traffic and from where and whom.   ‘Traditonal SEO’ focused on algorithms  SEO was based solidly on search and keywords – and the adapting part was using t

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Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | 0 comments

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to

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