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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing | 0 comments

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OM

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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How to maximise your link building strategy

Posted by on Jan 25, 2016 in Link-building, SEO | 0 comments

Link building is both an art and a science. Getting other websites to link to your online web properties isn’t always easy and with Google’s algorithms that are always being tweaked and improved, it’s important to stay up to date with what works and what doesn’t. Here are a few things to keep in mind: Don’t be spammy Google doesn’t count unnatural links, in other words links you paid for or sourced from a link farm. The goal is to produce value adding co

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Launching your new website? Use these essential SEO tips!

Posted by on Nov 23, 2015 in Search Engines, SEO | 0 comments

If you’re launching a new website, then you’re in the perfect position to get your SEO right from the start. While there’s a lot of work that needs to get done when it comes to launching a website, it’s worth your while to take a step back and give your link building strategy and overall search engine optimisation efforts some thought. Here are a few things you should do: Learn how keyword research works There are a lot of online tutorials which will show yo

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Ten ways to reduce your website bounce rate

Posted by on Oct 20, 2015 in Website Optimization | 0 comments

Quite simply put, the percentage of visitors to a particular website who navigate away from the site after viewing only one page, is known as the bounce rate. A rising bounce rate is a red flag that says your home page is boring or off-putting, or a sign that users found what they were looking for on one page and had no need or interest in searching further. Research shows that the average bounce rate is 40.5%, but it does differ depending on the industry. Many of t

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