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What is the GDPR and Why Does it Matter?

Posted by on Jul 2, 2018 in Social Media Marketing | 0 comments

Privacy of personal information is affecting virtually every industry and country. The European Union’s GDPR is considered to be the most comprehensive framework to protect the privacy of personal information in history. Like many other laws surrounding the privacy of personal information, such as the POPI Act in South Africa, the GDPR has been established and set out with the goal to protect the information of consumers so that their privacy is protected and that

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How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

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SEO tips: How to get links without asking for links

Posted by on Jun 26, 2018 in SEO | 0 comments

Some people dread having to directly ask for links. While link building is a crucial part of any SEO strategy, it can be a mammoth task when you get to the nuts of bolts of making a list of authority websites and contacting each one to suggest a link sharing opportunity.   Even if you are regularly producing great content that you want people to link to, it’s not uncommon to dislike the outreach process involved with getting links (and it’s even less common

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Static vs dynamic URLS for content pages and SEO

Posted by on Jun 14, 2018 in SEO | 0 comments

Many of our clients have asked us whether their blogs and sites in general should have dynamic or static URLs. There seems to be a resistance to changing a site to static URLs unless there is solid SEO evidence that proves it is worth the developers’ time. We always like to highlight the user-friendliness of static URLs. It’s also valid to consider that user experience plays a very important role in SEO.   Dynamic URLs have dynamic or changing information t

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5 ecommerce website design tips

Posted by on Jun 7, 2018 in Ecommerce, Website Design, Website Development | 0 comments

Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first:  Use a good shopping cartShopify, Woo commerce and Big Commerce are shopping carts that work very well. Not only do they seamlessly slot into website designs, but they are also great for SEO and paid search. These carts have everything you need to scale your business

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