SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO |

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the top-ranking pages. This cycle means that the top-ranking pages on Google continue to get all the backlinks, which means that new content can’t compete. New research by Ahrefs, however, both proves and disproves this theory. The top-ranking pages on Google get new links at a faster pace than lower-ranking pages regardless of the quality of content, which will lead one to believe that it is impossible to beat these pages in search engine results. The study showed that there isn’t proof that acquiring links at a faster pace leads to better rankings though. For digital marketers and SEO consultants, it is a good reminder that backlinks aren’t the be-all and end-all of trying to get to the top of Google. Many smaller companies with fewer pages on their website and fewer backlinks are able to claim top spots simply by providing high-quality content. While backlinks are an important part of your strategy, you can outperform your competitors by investing in quality content marketing too. Need help with your search engine optimization strategy? Then contact WSI OMS today. Please follow and like...

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Bidding On Swipes Boosts Marketing Opportunities on Snapchat

Posted by on Dec 20, 2018 in Social Media Marketing |

An increasing number of direct-to-consumer marketers are moving a portion of their Facebook and Instagram ad spend to Snapchat. With Snapchat launching Pixel in June, direct-to-consumer marketers are reporting seeing up to a 50% lower cost-per-acquisition. What makes Pixel more attractive to marketers is the ability to bid on conversions instead of swipes, which empowers marketers to target ads to people who are more likely to convert instead of simply swipe. This, in turn, is driving their cost-per-acquisition rate down. Another aspect of Pixel that is beneficial to brands is its ability to let companies retarget Snapchat users when they visit their websites. Bidding on swipes isn’t without merit. This is a great tool for brands that are focused on boosting awareness of their brand on social platforms. The ability to bid on conversions that happen on your own website, however, is something that can make a significant impact on your bottom line. This is only one of the ways that Snapchat continues to tailor its offering to marketers. In September, it launched a pilot of self-serve shoppable ads called Collection Ads. Guess, eBay and Wish were part of the Collection Ads pilot and eBay saw a five-time higher engagement rate with Collection Ads compared to standard Snap Ads for the same products. Wish reported a 17-times increase. For many business owners and marketers, Snapchat is still seen as the new kid on the block, but the powerful advertising features they are launching, combined with the platforms’ popularity among the youth, make it something that marketers can no longer ignore. Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design |

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design. Complex Layout and Readability Your website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are too small to read. Instead, the text should be an average size of 16 px or more and headings should be bold and well-defined. Avoid unnecessary links or irrelevant pictures. Bad Navigation Correct content marketing is important to ensure that your website is effective in the digital age. Websites that lead to updated or outdated links can impact your business and prevent users from returning to your site. Ensure that links are not broken and that your social media links and contact details are listed clearly in the website on top of the page for quick access. Uncreative or Boring UI. Even the most corporate websites should contain engaging topics and a website that is fun for visitors to use. Adding a good design theme, bright pictures and easy to use customized buttons are effective in this regard. This will get users to stay and interact with your web design, as well as help your search engine optimization. Need help with your Website Design or SEO Marketing? Then contact WSI OMS today. Please follow and like...

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SEO In The South

Posted by on Sep 18, 2018 in SEO |

Search engine optimization, or, as we like to term it, staying relevant in the eyes of Google. Sometimes it seems like getting it right is like catching a slippery fish. You might catch its attention for a bit, but before you know it, it slips through your fingers, and you have to start all over again. SEO is difficult, but it can be made easier with the right advice. South Africans need an SEO solution tailored to their needs – where else are you going to find three or four different languages spoken in one sentence? If there is one thing that we Saffers are good at, it is making a winning plan. And so, with a leading firm like WSI handling your SEO and digital marketing needs for you, you are on a winning streak. That will key you in on all the latest stuff in the SEO world. It explains exactly what Panda was. (Hint, it is not the cute, cuddly bear you played with as a kiddie.) You are walked step by step through each change in the history of search engines. We go a step further, though, we explain key concepts as they relate to SEO to make you a mini-SEO marvel. Amaze your friends at your next braai by understanding exactly whatall the jargon means. Or, read up on the information so that you have a better understanding of the kind of concepts that you want to discuss with WSI. After all, time is money, and we want youto get the best possible results out of your consultation with us. Ready to jump right and claim your own piece of internet real estate? One that no Land Expropriation Bill will get near? Okay, let’s give you a little bit of homework to do – it’s just a tiny bit and it will be info you will actually use. And, please do it now, not now-now, or just now – it’s important. Audit How Well Your Site Ranks Locally On Google Why Google In Particular? Because Google is the big chief when it comes to search engines. In February of 2017, 95.9% of all mobile searches were performed using Google. It didn’t perform as well on desktops for the same period with only 80.5% of all traffic, but still, you want Google to show your site some love. Why Locally In Particular? Because, let’s be honest here, if you are a plumber in Pofadder, getting a call from Jabu with a blocked loo in Springs is not going to do you much good. So, do this for yourself now – take the industry that you are in, whack on the town name at the end,...

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SEO Advice to Get Higher SEO Rankings In 2018

Posted by on Aug 14, 2018 in SEO |

Want higher SEO rankings for your website? Then be sure to check out these two issues that may be damaging your rankings: Posting Too Much Content Google doesn’t want you to publish content just for the sake of publishing content. Gary Illyes from Google recently said that Google actually prefers fewer but better-quality pages. The quality over quantity approach is the key behind some of the most popular blogs on the internet. If you’re going to reduce the amount of content that you publish, then you need to make sure that each and every blog post you publish is great. If your site has a lot of pages that don’t provide any value, then you need to start removing them. These pages are often referred to as ‘zombie pages’ by digital marketers. Zombie pages can include: Old blog posts Old press releases Search results pages E-commerce product pages that don’t get any sales Pages with duplicate content Technical Issues That Can Damage Your SEO There are literally hundreds of technical problems that can impact your SEO. Here are some of the most common technical issues that could be affecting your SEO: Duplicate or missing title tags Duplicate description tags Broken links Images with missing alt text Pages blocked by Robots.txt 302 redirects that should be 301 redirects How can you go about finding these technical errors on your site? SEMRush’s site audit tool will help you find and fix these types of on-site issues. This tool will crawl your site and let you know about any technical issues that could be damaging your SEO results. Need help with your Search Engine Optimization? Then contact WSI OMS today. Please follow and like...

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