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Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing | 0 comments

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:  Sounding Like A RobotMaybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are d

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Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing | 0 comments

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:  Not Doing Keyword ResearchEven minimal keyword research can make a huge difference to your search

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4 Things to User Test on Your B2B Website

Posted by on Feb 5, 2019 in Website Design | 0 comments

Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:  Landing PagesMature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing

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4 Secrets To Getting More Website Traffic Over Peak Retail Season

Posted by on Dec 20, 2018 in Website Design | 0 comments

 It is undeniable that Christmas time is peak retail season. So, what better time to up your digital marketing efforts, review your online strategy and update your web design? These are the 4 secrets to getting more website traffic – and more conversions – over peak retail season and beyond: Embrace E-Commerce  If you have yet to transform your website into an e-commerce site, you are missing out on thousands of rands’ worth of conversions. The good news

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO | 0 comments

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the t

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