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4 Secrets To Getting More Website Traffic Over Peak Retail Season

Posted by on Dec 20, 2018 in Website Design | 0 comments

 It is undeniable that Christmas time is peak retail season. So, what better time to up your digital marketing efforts, review your online strategy and update your web design? These are the 4 secrets to getting more website traffic – and more conversions – over peak retail season and beyond: Embrace E-Commerce  If you have yet to transform your website into an e-commerce site, you are missing out on thousands of rands’ worth of conversions. The good news

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO | 0 comments

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the t

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Bidding On Swipes Boosts Marketing Opportunities on Snapchat

Posted by on Dec 20, 2018 in Social Media Marketing | 0 comments

An increasing number of direct-to-consumer marketers are moving a portion of their Facebook and Instagram ad spend to Snapchat. With Snapchat launching Pixel in June, direct-to-consumer marketers are reporting seeing up to a 50% lower cost-per-acquisition. What makes Pixel more attractive to marketers is the ability to bid on conversions instead of swipes, which empowers marketers to target ads to people who are more likely to convert instead of simply swipe. This,

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design | 0 comments

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design.Complex Layout and ReadabilityYour website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are

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SEO In The South

Posted by on Sep 18, 2018 in SEO | 0 comments

Search engine optimization, or, as we like to term it, staying relevant in the eyes of Google. Sometimes it seems like getting it right is like catching a slippery fish. You might catch its attention for a bit, but before you know it, it slips through your fingers, and you have to start all over again. SEO is difficult, but it can be made easier with the right advice. South Africans need an SEO solution tailored to their needs – where else are you going to find th

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