Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Posted by on Nov 4, 2019 in Digital Media Marketing |

Getting traffic to your restaurant can be simple and cost-effective – if you use digital marketing to your advantage. Digital marketing is a powerful tool in getting more traffic to your restaurant, but there’s more to it than posting a few images on social media and having a website. To increase the effectivity of digital marketing for your restaurant, we’ve gathered our favourite tips that you can easily implement in your marketing strategy: Use Social Media for Your Marketing Social media loves visuals and is the perfect medium to advertise your restaurant.  Thanks to smartphones with great cameras, you can easily shoot high-quality images of your signature dishes, beautiful décor and helpful staff. Shoot some good-looking images, add your location (a function on most social media channels) and post it to social media. These posts will entice hungry clients in your neighborhood to drop by and experience your ambience. Don’t forget to add relevant hashtags to help your audience find you.  Bring Digital Marketing Home with Your Own Website If your restaurant doesn’t have a website, it is basically invisible to a large number of people. In this digital age, a website will lend your restaurant credibility and will help potential clients to find valuable information (like trading hours, address and contact details) quickly. You need to invest some time (and possibly a little bit of money) in getting a website so you are visible on the digital map. A website also gives you a home for your content and can help you to connect with potential clients through a contact form or newsletter sign-up.  The most important aspects of a restaurant’s website? It should load quickly and be easy to navigate. Keep it simple and stick to your brand. Use Content Marketing to Set Your Restaurant Apart Content marketing takes the approach of educating or stimulating interest instead of explicitly promoting a product or service. Experiment with creating a blog to showcase inspiring recipes, give tips on seasonal ingredients and educate your followers on topics related to your industry.  Make the most of  special events and holidays to create highly shareable content. This can include special cocktail recipes for Christmas or New Year, yummy cookies for the school holidays and food-related crafts your followers can make with their kids.  If you want to outsource your content marketing, why not collaborate with local bloggers or personalities? Offer incentives and set-up ways to post each other’s content that will be beneficial to both parties.  Get Listed, Everywhere Make use of the myriads of business listing platforms and focus your attention to platforms specially created for the restaurant industry. You want your restaurant to appear on every possible listing website, restaurant...

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How to Set – and Reach – Your Company’s Social Media Marketing Goals

Posted by on Aug 21, 2019 in Social Media Marketing |

According to statistics, social media claims 30% of all the time people spend online. For teens, make that nine hours a day. Which is why social media ad spending is expected to top $32 billion in 2019.  In short, if you want to reach your target prospects, you have to go where they are spending most of their time – which is on social media. But this requires an intentional strategy with clear, achievable and measurable goals. Here is how to set goals for a high-yielding social media marketing strategy: Establish a Starting Point There is a chance you are already on social media? But, that you have until now just been posting randomly without a strategy. To formulate a strategy with clear goals, there is a need to carry out a thorough social media audit.  Most social media sites have analytics tools from which you can pull data to measure both your historical and current performance. The audit will expose your least and best performing social channels, holes that need plugging, wins to build on and insights on what is achievable as well as what a feasible time frame will be. Define Your Objectives The audit you have just done, and a bit of competitor analysis, should show you what marketing opportunities there are on social media. Importantly, it will help you spell out what your immediate and long term goals should be. These could be to: Increase engagement on your target social channels,  Drive traffic to your website, Increase brand awareness, Generate new leads, or  To boost SEO. Know the Right Metrics to Track Goals must have timed targets. For example, to generate 100 leads per month. But to meet your targets you need a set of metrics to track and guide you. For your search engine optimisation strategy, these will likely be backlinks, SERPs rankings growth and traffic to your site. Social media metrics you can track include mentions, likes or shares/pins/retweets per post or per given time period. Remembering, too, that some are vanity metrics that aren’t worth tracking. You can look at this as breaking your goals down to shorter-term objectives and key results (OKRs). Use these to flag parts of your strategy to tweak for better results as well as to highlight high-performing posts and assets that you may boost to maximise benefit. Establish a Measuring and Reporting Framework Tracking specific metrics to keep your social media goals in focus is important. But so is clearly spelling out how to measure each campaign’s effectiveness, when to report progress and which tools to use. Weekly is a good frequency to measure and note campaign progress, with a strategy meeting at the end of the...

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These Digital Marketing Ideas for Dentists Will Give You a Reason to Smile!

Posted by on Jun 17, 2019 in Digital Media Marketing |

Digital marketing for your dental practice is critical for your practice to survive and thrive in 2019. The longer you wait to implement your internet marketing strategies, the harder it will get for you to survive over your competitors in the industry. When people look for a dentist, they either go online and search for a dentist in their area, or they ask for referrals from family and friends. If your dental practice doesn’t show up online, it doesn’t exist. People don’t typically associate dental visits with having a good time. In fact, many people associate visiting a dentist with anxiety, pain and stress. A good online presence can help alleviate any anxiety that a new patient may have about choosing your dental practice. Here are a few ideas that you can use to attract patients to your practice: Use Google’s Keyword Planner This tool will help you learn what keywords and phrases your potential patients use when searching for your services online. This can help you create effective marketing campaigns using the terms and phrases your potential patients use. If you want to increase the number of patients that contact you about veneers, for example, you can use Google’s keyword planner to see what people are searching for and how many people in your local area are typing these terms into Google. YouTube YouTube happens to be the second largest search engine. Using this platform to post videos will not only boost your credibility with new patients, but it will also increase the chances of your dental practice ranking in Google’s search results. Instagram What better way to show off your cosmetic results than on Instagram? Set up an Instagram campaign to show before and after photos online. Be sure to ask patients for permission to share photos. Need help with your digital marketing, website design or SEO? Then contact WSI OMS today. Please follow and like...

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Should Your Business Have a Christmas in July Marketing Campaign?

Posted by on Jun 3, 2019 in Digital Media Marketing |

If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year. Promotions Matter It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider: Important Days Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales. VIP Deals A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers. Other Concepts and Ideas You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent. Need help with your Christmas in July digital marketing campaign? Then contact WSI OMS for social media marketing, website design, and SEO services today. Please follow and like...

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3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO |

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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