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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO | 0 comments

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d

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How Marketing Automation Supports Lead Generation

Posted by on Apr 9, 2018 in Lead Generation | 0 comments

Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by followi

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Redesigning Your Website? Will it Affect Your SEO?

Posted by on Mar 28, 2018 in SEO, Website Design | 0 comments

Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know:The Goal What is important to r

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO | 0 comments

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below.Keep Track of Your Progress The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your ra

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5 Ways AI Can Boost Your Website’s SEO

Posted by on Mar 20, 2018 in SEO | 0 comments

SEO is still the driving force behind most digital marketing strategies, and for good reason. Without ensuring proper search engine optimisation on your website, you are likely to get lost in the sea of businesses just like your own. Needless to say, the SEO world is a competitive one, presenting a number of challenges along the way to reaching, and maintaining, that number one spot in Google search. The good news is that AI (Artificial Intelligence) can help to mak

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