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Email Design Tips to Take Your Strategy To The Next Level

Posted by on Sep 17, 2018 in SEO | 0 comments

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keep

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Different Types of Keywords to Include In Your SEO Copy

Posted by on Aug 29, 2018 in SEO | 0 comments

A decade ago, the idea of including keywords in content and headings was a novel idea. Today, many people are still overusing keywords, which can actually damage their search engine results. If you search for something on Google, you will find that there will be many results on the first page that don’t exactly match the keyword set that you typed into the search bar. This shows that Google is very advanced in connecting topics and keywords, as well as determining

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Do Internal Links Even Matter For SEO?

Posted by on Aug 28, 2018 in SEO | 0 comments

An internal link is a hyperlink on a website that links to another page on the same website. Internal links show people where to go and it helps website visitors to navigate your site. Getting internal linking on your site wrong can cause a lot of problems. In terms of SEO, internal links are viewed very differently to external links, but it doesn’t mean that internal links have no power in changing crawling patterns or search results. Anchor text is something tha

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How to Write an Effective About Us Page

Posted by on Aug 27, 2018 in Website Design | 0 comments

When embarking on a website design project, most people know they need an ‘About Us page’, but by the looks of things, few people know what the purpose of it is. Browsing through About Us pages in your industry will show you that there is still a lot of uncertainty about what type of content should be on this page. Instead of copying and pasting your mission statement or having unfocused sub-category pages of team members talking about their diplomas and hobbies

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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO | 0 comments

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results:The Age Of Your WebsiteDoes Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an au

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