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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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Web Design Tips to Create a Good Resource Centre

Posted by on May 31, 2018 in SEO | 0 comments

Your website’s Resource Centre or blog archive page probably doesn’t get much thought or attention from your marketing or web design team. This is the page where all of your news stories, blog posts, company announcements and press releases get published. Resource Centre and blog archive pages get more links than individual posts. This makes sense because other websites are inclined to direct people to the freshest source of content on your site and this is the

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How to Write More of Your Top Performing Content

Posted by on May 30, 2018 in Content Marketing | 0 comments

If you want to get better at writing, then you’re supposed to be writing every day. There are many other tricks but ultimately practice is what makes perfect. The same is true for content marketing. Forbes estimates that only about 10% of any website’s content generates 90% of the traffic and less than 1% of the content is responsible for half of all the website’s visitors. So what’s the point of producing all the excess content on your website?First, you

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3 Tips to Optimise Your Content for Mobile Marketing

Posted by on May 29, 2018 in Content Marketing | 0 comments

According to a World Wide Worx 2017 study, South Africa has 21-million internet users, of which the vast majority are using mobile phones to access the internet. Statistics by eMarketer shows that most companies dedicated only about a quarter of their marketing budgets to mobile marketing in 2013, however, this figure has tripled in 2018. If you are a B2B company that mainly sells online, you may think that your clients are not doing mobile searches to find you. It

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How to Make a Compelling Infographic

Posted by on May 24, 2018 in Website Design | 0 comments

Most people know that infographics are appealing, but they’re not sure how to go about creating them. How many stats should you include? Should you be designing illustrations or charts? The long answer is that it depends on your goals, your audience and your topic. There is, however, a bit of a shorter answer if you look at web analytics. According to research, the top five performing infographics average around 11 data points each. While you may be inclined to as

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