3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO | 0 comments

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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How Twitter Can Aid Your Link Building Strategy

Posted by on May 13, 2019 in Link-building | 0 comments

The goal is to boost your website’s SEO and organic rankings with the help of high quality backlinks. The question is, how do you actually go about landing those high quality backlinks? The secret is to find a way in which to build beneficial relationships with journalists, editors and content contributors who have the power to publish your content and, of course, link back to your website on various respected platforms. Here’s how Twitter can help with this:   Optimise Your Profile  Journalists and editors will take you much more seriously if your Twitter profile is complete, informative and, most importantly, grammatically correct! Give both professional and personal info on your profile and be sure to list your contact details as well. Also, ensure that you are regularly active on the platform and use your timeline as an opportunity to really showcase your personality.   Follow the Right People  Twitter lists make it easy to keep up to date with your prospects and their Twitter activity. Keep journalists who have published or shown interest in your content in a separate list to those with whom you would still like to build a relationship.   Engage  The key here is not to come across as though you want something from those that you engage with. Try your best to be authentic in all of your interactions. ‘Like’ the tweets that you truly connect with, retweet the tweets that you agree with and reply to tweets that really spark something inside of you. If your reply is genuine and contributes something of value, there’s a good chance that it could be the start of a conversation and, hopefully, a solid, mutually-beneficial relationship between you and the original poster. Remember – it is also all about timing. Don’t send a pitch through to a journalist after you just had your first two-minute conversation with them. Take your time to really build and work on that relationship so that trust is forged before asking for any favours.   When it comes to SEO and link building, WSI OMS can help make your life easier. Just as search engine optimisation, web design and social media marketing experts, we have the tools and expertise necessary to make sure that your brand really stands out. For more information about our services, do not hesitate to get in touch with our team. Please follow and like...

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4 Myths About Business Branding – Busted!

Posted by on May 6, 2019 in Digital Media Marketing | 0 comments

Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.   A Logo Is A Brand Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.   Branding Is A One-Time Thing The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.   Branding Just Means Consistency In Brand Design Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.   Branding Is The Responsibility Of The Marketing Team Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand promise. Please follow and like...

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Digital Marketing Insights: These B2B Content Types Produce The Most Leads

Posted by on Apr 2, 2019 in Content Marketing | 0 comments

It is one thing to create content that draws leads to buying a product now, but it is a completely different ballgame to create content that draws high value leads for consulting services. Regardless of the industry you are in, you will need to rethink your content marketing strategy if you want to get more leads for the products and services that your B2B company offers.   Ascend2 and its Research Partners used a sample of 255 marketing influencers to show that research reports not only produce the highest number of leads but also has the highest conversion rate. The type of content that produces the second most leads is video or motion graphics. The researchers asked influencers: “What types of content generate leads with the highest customer conversion rate?” The feedback received reflects the following analysed results: Research reports: 50% Video/motion graphics: 41% Webinars/webcasts: 41% Case studies/whitepapers: 39% Social media content: 29% Website articles/blogs: 28% Infographics: 16%   Video and movement are known to attract attention, which is why videos are 12 times more likely to be watched than text is to be read. Your content marketing strategy should include a good mix of the content types mentioned in the research report, as consumers consume content in different ways.   Lead generation is the primary objective of the average inbound marketing strategy. The quality of your leads will not only improve your conversion rats, but it will help your business reach its financial goals.   Need help with your digital marketing, social media marketing or content marketing strategy? Then contact WSI OMS today. Please follow and like...

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Why your business should compete for space in the organic SERPs through local pages

Posted by on Mar 8, 2019 in SEO | 0 comments

For the purpose of this blog post, we are not referring to the maps or other items in the top of Google’s search results. We are discussing how to compete for organic space in the top ten blue links on page one of Google’s search results with local pages. By ‘local pages’, we mean pages by a national or international business that are location specific. An example of this would be Indeed.com, who has location specific pages for Seattle, NYC, and other cities in America. Indeed.com doesn’t have a brick and mortar premises in these areas, but they do have pages that are optimised for these areas to improve their position in SERPs. So, what do you need to compete for local SERPs? Here are some of the things you can do: The location in the URL The location in the domain name A local page In the title of the page In the body content Use link building Ensure your name, address and phone number is consistent on every page it is listed on Add or claim your Google My Business Listing Manage your image and video rankings Organic search results remain substantial source of clicks. According to recent research, only about 1.4 percent of local businesses, with a verified Google My Business listing, respond to reviews left about their business. Even less liked a Google review but ultimately didn’t even respond to the review. WSI OMS specialises in SEO and local SEO marketing services. Contact us to improve your rankings today. Please follow and like...

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