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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing | 0 comments

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names

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4 Simple Ways to Improve Your Local Search

Posted by on Sep 27, 2017 in SEO | 0 comments

Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve. Choose the Right Keywords  For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t go

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5 Easy Ways to Update Your Digital Marketing Campaign

Posted by on Sep 25, 2017 in Digital Media Marketing | 0 comments

Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results. Do an Audit of Your Social Media Profiles Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results. Re-look at Your Website Design User exper

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SEO 101: Optimising Images for Search

Posted by on Sep 19, 2017 in SEO | 0 comments

Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube,

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Don’t Let These Digital Marketing Mistakes Damage Your Brand

Posted by on Sep 4, 2017 in Digital Media Marketing | 0 comments

As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself. Marketing without Goals So you’re

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