Here’s why your PPC advertising isn’t performing

Posted by on May 22, 2020 in PPC |

If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.   Why is my PPC advertising strategy not working?  Your settings are not correct Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings. You’re not redirecting your audience correctly If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know. You’re not looking at local factors  All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas. You’re not getting genuine visitors  Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors. You’re not setting up negative keywords There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words. Need more help with your pay per click advertising strategy? Contact WSI OMS for information on our PPC advertising...

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Key Focus Areas for Your SEO Marketing Campaign

Posted by on May 12, 2020 in PPC, SEO |

While SEO marketing requires a lot of patience, and really only pays off with trial and error, it is worth the effort when you get the results you work for. If you want to see the best possible results for your SEO marketing campaigns, here’s what you need to focus on. 4 Key areas to focus on for your SEO marketing campaign:  1. Pay per click (PPC) Advertising Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.  2. Mobile Marketing and Optimisation  It is so important that you make sure your website is properly optimised for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people viewing your website using their mobile device than those using a laptop or desktop.  3. Social Media Presence Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.  4. Proper Website Design Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.  If you need professional assistance with your SEO marketing, contact WSI OMS for help with your social media marketing, PPC adverts and mobile content marketing. Please follow and like...

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In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing |

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS today. Please follow and like...

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How to Integrate Organic and Paid Content for Maximum Effect

Posted by on Apr 17, 2020 in SEO |

Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic Content and PPC Are Important There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.  Ensure Consistency If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.  Embrace Remarketing Strategies If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.  Focus on the Quality of the Content  Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.  Use High Performing Content in Your PPC Efforts Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.  Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.  Please follow and like...

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How to Create an Inbound Marketing Strategy for a Hotel

Posted by on Mar 9, 2020 in Inbound Marketing |

It’s 2020. Guests don’t want to have information pushed in their faces. They want to be drawn to a hotel because it’s the right fit for them. But in a heavily saturated industry, how do you simultaneously increase brand visibility while advertising your services to people who actually want to stay at your hotel? With inbound marketing. Tactics to include in your Inbound marketing strategy   Understand SEO 88% of guests prefer to book a hotel online. If guests can’t find you there, your hotel won’t get booked. SEO strategies can help improve brand visibility and Google ranking. Create a social media presence One in every three people are active on a social media platform. What better way to advertise your hotel than with a strong social media presence? A social media presence helps potential guests understand your brand and determine your trustworthiness based on your engagement. Blog Contentis king. It can come in many forms, but blog posts are a fantastic way to show off industry knowledge, exhibit social proof and increase brand engagement. On top of that, SEO optimised blog posts can help you generate new leads for months- even years- to come. Social proof Guests don’t care what you have to say about your hotel because- of course- you’re biased. They want to hear what other people have to say about their experience at your hotel. Collect social proof in the form of social media likes, customer reviews, video testimonials and celebrity and influencer endorsements. If you want to create a seamless inbound marketing strategy for your hotel using proven techniques to drive results, then you should work with a digital marketing agency. Let us worry about your inbound marketing so you can focus all of your time on your guests. And with the right strategy, they’ll be booking in droves! Contact us today. Please follow and like...

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