Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram: Making them too long Hashtags always make more of an impact when they are short and sweet.
Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them. Deleting negative feedback Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all yo
LinkedIn advertising is a type of social media marketing that most businesses should consider as part of their social media marketing strategy. It is one of the internet’s fastest growing networks, with an estimated membership of 467 million people at the end of last year. Here are the facts that you need to know: How it worksLinkedIn is a straightforward, DIY online advertising solution that lets you create your own ads and target them according to jo
Big brother is watching. Every click, view, and sign-up made on the internet are recorded somewhere. This data gives us valuable insight into the performance of various networks for your 2017 social media marketing strategy. Looking at these figures never fails to be astounding:Facebook has 1.59 billion active users (representing an 18% market share which is a full 7% more than its closest competitor, the Facebook-owned, WhatsApp.) Social media users have risen by
One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead