The 5 elements of a strong inbound marketing strategy

Posted by on Jun 8, 2020 in Inbound Marketing |

There are so many reasons why all businesses need to adopt a solid inbound marketing strategy. Firstly, this manner of marketing helps to ensure a more targeted approach to drawing in new clients because it focuses on the buyer’s journey by tailoring content to edge the consumer ever closer to making a conversion. Secondly, it ensures that you cover all bases from a digital perspective, making certain that you fully embrace all opportunities to make a lasting impression. Sound interesting? Here are the five elements that go into creating a strong, successful inbound marketing strategy.  Search engine optimisation  SEO is arguably the most vital aspect of this kind of strategy purely because it is responsible for attracting more visitors to your website. By optimising your site for search, as well as for improved user experience, your chances of gaining a higher number of leads are vastly increased.  Social media marketing  Social media provides you with the chance to interact with your customers and potential customers directly. It is also a tool that allows you to extend your reach and brand influence, all the while moulding a positive online reputation.  PPC  Fast-track your way to the top (literally) by dedicating a decent amount of your marketing budget to PPC, otherwise known as Pay Per Click, advertising. This advertising will push more customers onto your website and further boost your chances of them making a conversion. Maximize this opportunity by making doubly sure that your landing page and website design is easy to navigate and appealing to your specific target market. Do not forget to go beyond Google Ads and investigate remarketing and display advertising opportunities, too.  Content marketing  By creating quality, relevant content, you actively engage your customers in your brand while setting yourself apart as an industry thought leader. Content marketing should extend from blogs and videos all the way through to beautiful images, podcasts, and more.   Email marketing  It is a proven fact that email marketing can encourage customer loyalty and retention. It is a wonderful tactic for keeping customers interested in your offering, ensuring a constant flow of traffic to your website, and putting up-sell ideas and tactics into practice.  Are you in search of a full-service inbound marketing partner? Look no further than WSI OMS. We will help you to bring all of these elements together for a seamless strategy that will generate the results that you deserve. Contact us now to learn more.  Please follow and like...

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Digital marketing services you didn’t know your business needed

Posted by on Jun 1, 2020 in Digital Media Marketing |

As we all know too well, the scope and best practice guidelines of the digital marketing world are forever changing – even more so in light of the global COVID-19 pandemic. So, considering the state of the world and the many businesses trying to get back on their feet, which digital marketing services are the ones that should be a top priority going forward? We break it down for you below.  SEO  SEO is at the heart of every successful digital marketing endeavour. It refers to ‘Search Engine Optimisation’ which involves optimising your website in such a way that it adheres to best practice guidelines as set out by Google. This could mean posting engaging, relevant content on your website, reducing page loading times, link building, and generally doing everything in your power to boost user experience.  Content marketing  Speaking of posting engaging, relevant content on your website, that is where content marketing comes in. The secret is to craft content, whether text, image, or video, to which your target market will easily relate and that they will thoroughly enjoy. This can prove a lot more challenging than you might expect, especially if you are not naturally good with your words or a whizz when it comes to capturing video footage.  A good idea, in current times, is to create content detailing how your brand plans to deliver goods ordered online safely and with social distancing in mind. You will need to reassure most customers of these approaches and safety measures to encourage a final conversion.  PPC  PPC, or ‘pay per click’, advertising is an excellent way to get potential customers onto your website and, hopefully, making a conversion. You can embrace PPC either via Google and other search engines where you essentially pay to have your ad appear at the top of search engine search results, or you can embrace it via social media. If you opt for the latter, your ads will appear on your potential clients’ newsfeed or when they are watching video content. Instagram and Facebook ads have proven to be especially beneficial for businesses big and small in recent times, so be sure to dedicate the majority of your marketing spend there.  The great thing about PPC is that it is easy to target your ads based on various criteria, whether it be demographics, interests, the specific device on which they are browsing (mobile marketing is huge right now!), or previous internet activity.  You can even target consumers who have visited your website but have failed to take the desired course of action. This type of targeting is known as remarketing and is a PPC essential for maximum profitability.  WSI OMS is a digital...

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5 content marketing tips for financial advisers

Posted by on May 25, 2020 in Copywriting |

Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem like too much of a commitment, but what if you could spend just five minutes recording a short video that you can then upload to LinkedIn or YouTube? You can get your message out there without having to sit and down and spend precious time writing. Content marketing is not just about written copy. You can promote your services through a variety of media and platforms, which may actually suit your niche and business much better than written material. Focus on what you do, not your company or brand In the field of financial advisory, it’s better to post content that speaks to your industry and niche, rather than directly promoting your brand. If what you say is useful, then customers will seek out your services and develop an affinity with your brand. This is one sector where your product speaks for itself.  Repurpose content where you can You don’t always have to generate 100% original content. You can also pick great content from industry thought leaders and post it on social media together with your comments and thoughts. This saves time, makes you appear in tune with your industry, and gives you a choice of great content on tap. Focus on quality, not quantity It’s better to have ten blogs with really strong content than an endless stream of mediocre or bad content. This is especially true in your field, where you want to demonstrate your expertise and competence. Remember that it really is worth your while Financial advisors can be rather single-minded and you know better than most that time is money, so it’s difficult to justify the time it takes to create content to market yourself, but you need to know that it is well worth the time you spend on it. Whether you take the time yourself or bring in digital marketing contractors to do it for you, the investment will be worthwhile as you start to see the return on investment in the form of more clients! If you need a digital marketing professional to assist you in marketing your financial advisory services, WSI OMS can help. We are  a leading digital marketing agency that excels in content marketing that really sells. Contact us for more information. Please follow and like...

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Website design: What and Why of Trust Factors

Posted by on May 25, 2020 in PPC |

“Trust is built when no one is looking” – Seth Godin If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS. Trust Factors that need to be included in your website design  Social media icons  Having your social media profile icons visible on your website is good for local SEO, PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated. Well constructed site navigation  Your site structure should be designed with users in mind. Not only does it help search engine crawlers index pages, but it shows users that your website (and business) has been carefully planned and executed. Location and Contact information  Include your phone number, email address, and full street address. This will help users get in touch with you and assure them that you are a legitimate business. It will also help drive leads. Client Testimonials and Reviews   People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business. Articles and Blogs Blogs are a great tool to drive traffic to your website and driving leads to your website. If you have educational and helpful blogs on your website, it can also help create trust with your website visitors. Policy on returns and warranties  If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals. Indication of trusted payment gateway  Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website. Contact WSI OMS, the top web design company to help you pull together your entire digital marketing strategy including web design, SEO Optimisation services, pay per click advertising, and more. Please follow and like...

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Here’s why your PPC advertising isn’t performing

Posted by on May 22, 2020 in PPC |

If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.   Why is my PPC advertising strategy not working?  Your settings are not correct Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings. You’re not redirecting your audience correctly If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know. You’re not looking at local factors  All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas. You’re not getting genuine visitors  Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors. You’re not setting up negative keywords There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words. Need more help with your pay per click advertising strategy? Contact WSI OMS for information on our PPC advertising...

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