Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media:Make Use Of HashtagsHashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that
Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone
Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows
With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – bec
Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram: Making them too long Hashtags always make more of an impact when they are short and sweet.