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Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing

Posted by on Jan 17, 2018 in Digital Media Marketing | 0 comments

A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.

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What You Need to Know About Increasing Your Website’s Conversion Rate

Posted by on Jan 11, 2018 in Website Design | 0 comments

If you have managed to encourage more traffic to your company website through your digital marketing, SEO, content marketing and social media marketing efforts, good for you! However, if these website visits aren’t resulting in conversions, all your hard work has been for nothing. Here are our top tips for instantly increasing your website’s conversion rate and seeing the returns that you deserve!Email Marketing Did you know that the fewer fields a user h

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Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization | 0 comments

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.What is Digital Marketing? Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, ema

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC | 0 comments

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising chall

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Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Posted by on Sep 28, 2017 in Digital Media Marketing | 0 comments

Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection. What Are Your Specialties?  Ulti

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