There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem nearly endless. Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs. search vs. retargeting vs. social PPC, etc.), Google Analytics or other web analytics data… The list goes on. But few people seem to discuss how and what data should be presented. Numbers Need Context While P
Pay-per-click advertising is an effective way to draw internet users into your website and copywriting these ads can be a tricky task. If you are used to print writing, corporate copywriting or even online copywriting, you may still find it difficult to create attention-grabbing ads for such a short space. PPC copywriting tipsBe as specific as you can be. Don’t say “the best prices”, say “less than $10”; don’t say “Quick turnaround times”, say “i
As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will work better? Should I do both?” Only after a hard look at your company’s goals and unique situation can you arrive at a concrete answer to those questions.
Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages Determine your customer goal – Determine the final action you want your visitor to take and make...
Hot Competition means you need HOT content, HOT links, HOT keywords and a HOT Internet Marketing Provider
The combination of competition and ever-changing marketing capabilities means that many business owners don’t know where to begin when it comes to getting their site marketed online. Finding a provider that can help you generate website traffic through organic and long-lasting marketing tactics such as article marketing, videos, online press releases, a social media strategy and a website content blueprint and more is the first challenge. Only a few truly und