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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC | 0 comments

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their pai

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Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Posted by on Sep 10, 2018 in Digital Media Marketing | 0 comments

Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i

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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC | 0 comments

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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Content Marketing: The Top 3 Tools for Effective Content Promotion

Posted by on Sep 21, 2017 in Content Marketing | 0 comments

What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process. Outbrain  Out

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