It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future. Think of the Potential Customer’s Need Inst
A successful PPC campaign is all about the right ads paired with the right keywords and an epic landing page – right? Wrong! If you are to make the most of your Adwords budget, it is also extremely important that you know how to identify your top competitors and how to keep an eye on them. We discuss in more detail below. How? Don’t waste your time doing this manually. There is a perfectly capable tool provided by Google themselves within the Adwords interface t
There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem nearly endless. Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs. search vs. retargeting vs. social PPC, etc.), Google Analytics or other web analytics data… The list goes on. But few people seem to discuss how and what data should be presented. Numbers Need Context While P
Pay-per-click advertising is an effective way to draw internet users into your website and copywriting these ads can be a tricky task. If you are used to print writing, corporate copywriting or even online copywriting, you may still find it difficult to create attention-grabbing ads for such a short space. PPC copywriting tipsBe as specific as you can be. Don’t say “the best prices”, say “less than $10”; don’t say “Quick turnaround times”, say “i
As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will work better? Should I do both?” Only after a hard look at your company’s goals and unique situation can you arrive at a concrete answer to those questions.