There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem nearly endless. Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs. search vs. retargeting vs. social PPC, etc.), Google Analytics or other web analytics data… The list goes on. But few people seem to discuss how and what data should be presented. Numbers Need Context While P
Pay-per-click advertising is an effective way to draw internet users into your website and copywriting these ads can be a tricky task. If you are used to print writing, corporate copywriting or even online copywriting, you may still find it difficult to create attention-grabbing ads for such a short space. PPC copywriting tipsBe as specific as you can be. Don’t say “the best prices”, say “less than $10”; don’t say “Quick turnaround times”, say “i
As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will work better? Should I do both?” Only after a hard look at your company’s goals and unique situation can you arrive at a concrete answer to those questions.
Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages Determine your customer goal – Determine the final action you want your visitor to take and make that the goal of the landing page. When you achieve this result you can deem your landing page campaign a success. If you are not clear with your goals then most of your visitors are likely to leave without taking any action. Make it consistent with the ad– Consistency will ensure that the customer knows they have found what they are looking for. You need to make sure that the ad and the landing page go together to create a cohesive message. If your message is inconsistent, the path to your goal will be lost. Present a professional design – Your landing page must equal or exceed the quality of your website. The fact that landing pages functions as a single ad doesn’t mean that visitors wont expect a well designed page with graphics. Don’t include extraneous links – with landing pages you need to carefully lay out the path that you need your visitors to take. Don’t throw everything on the page and hope that you will hit on something that interests them. Call for action – you know that anyone who visits your landing page is interested in your products or services since they had to click on your ad to get there. Make sure your visitors know what to do when they get on your website. Track your results – To determine if your pay per click campaign is cost effective, you will want to measure your results. There are two most important statistics to track; the conversion rate & the marketing cost per...
Hot Competition means you need HOT content, HOT links, HOT keywords and a HOT Internet Marketing Provider
The combination of competition and ever-changing marketing capabilities means that many business owners don’t know where to begin when it comes to getting their site marketed online. Finding a provider that can help you generate website traffic through organic and long-lasting marketing tactics such as article marketing, videos, online press releases, a social media strategy and a website content blueprint and more is the first challenge. Only a few truly und