Website design: What and Why of Trust Factors

Posted by on May 25, 2020 in PPC |

“Trust is built when no one is looking” – Seth Godin If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS. Trust Factors that need to be included in your website design  Social media icons  Having your social media profile icons visible on your website is good for local SEO, PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated. Well constructed site navigation  Your site structure should be designed with users in mind. Not only does it help search engine crawlers index pages, but it shows users that your website (and business) has been carefully planned and executed. Location and Contact information  Include your phone number, email address, and full street address. This will help users get in touch with you and assure them that you are a legitimate business. It will also help drive leads. Client Testimonials and Reviews   People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business. Articles and Blogs Blogs are a great tool to drive traffic to your website and driving leads to your website. If you have educational and helpful blogs on your website, it can also help create trust with your website visitors. Policy on returns and warranties  If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals. Indication of trusted payment gateway  Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website. Contact WSI OMS, the top web design company to help you pull together your entire digital marketing strategy including web design, SEO Optimisation services, pay per click advertising, and more. Please follow and like...

read more

Budget PPC Advertising without sacrificing reach

Posted by on May 13, 2020 in PPC |

Even if your budget is small, you can still get great results from your PPC advertising campaign with a bit of strategy and research. Here’s advice on getting a cost-effective PPC campaign without sacrificing the number of people you reach. How to make your PPC advertising more affordable: Niche down with Geo-Targeting  If your budget is tight, you need to target your PPC campaign very carefully to avoid ‘wasting’ clicks. Geo-target people within specific areas who would be able to access your products and/or services. Just because you limit your campaign to a specific area does not mean that you will restrict the number of people whom you are able to reach in it! Schedule smartly based on your insights  You are more likely to reach a higher number of people at certain times of the day, hence the reason why it is often smarter to schedule your ads to show only at these times, as opposed to in a more staggered manner. The pay per click advertising platform that you are using will provide you with these insights. Paying attention to them will help to maximize reach without taking you over budget.  Track and Measure Performance When running your ads, make sure that tracking is set-up through the PPC platform and website analytics to effectively measure performance. This will allow you to learn more about who the campaign is reaching and how they are reacting to it. In short, you will have a much better idea of where and how to optimize the campaign in order to keep reach high and costs low.  Intensify Keyword Research Generic keywords can be extremely costly. Therefore, it is always worthwhile to do some more intensive keyword research to see if you can save money. ‘Designer handbags’, for example, is likely to cost more than double a more specific keyword like ‘designer handbags North Carolina’.  Use Ad Extensions  While ad extensions may not increase reach, they will certainly improve the effectiveness of your campaign, all the while helping to boost the number of leads that you receive. Ad extensions include your company’s click-to-call phone number, site links, address, and structured snippets.  If you’re looking for professional help with maximising your PPC Advertising performance without blowing your budget, contact WSI OMS, the trusted local SEO Service provider to help you reach your digital marketing goals quickly and effectively. Please follow and like...

read more

Why Digital Marketing Is Eco-Friendly Marketing

Posted by on Jul 15, 2019 in Digital Media Marketing |

Today’s buyers are much more discerning about the brands they buy from. They want to know that the companies they support don’t harm the environment, that they are invested in social upliftment and that they treat employees and clients well. When it comes to your company’s marketing activities, how often do you take a step back and consider your impact on the planet? Whether you are manufacturing clothes or planting trees, your marketing methods and channels need to have as little effect as possible on Earth’s natural resources. Here are a few reasons why digital marketing is eco-friendly marketing: No Printing From flyers and banners to booklets, calendars and magazines, a lot of traditional marketing methods focused on printing. Not only does this require trees to be chopped down for paper, but you also need ink to print onto the paper and then you need to distribute the materials.  Digital marketing, however, rarely includes any type of printing. Communication is disseminated online without leaving a paper trail that will eventually land up on a landfill. No Carbon Emissions Many times, transporting marketing materials from point A to point B requires a car, truck or plane. These carbon emissions can be added to the carbon footprint of your marketing campaign. With digital marketing, there isn’t any transport involved, which will make your brand greener than your competitors’ who need vehicles to transport their materials. Besides the fact that digital marketing is inherently greener than traditional marketing, it also has more reach, it can be more targeted and the results are much easier to measure. Contact WSI OMS for help with your paid online advertising or digital marketing strategies today. Please follow and like...

read more

3 Reasons Why Your PPC Ads Are Failing

Posted by on Apr 16, 2019 in PPC |

While pay per click advertising is certainly not easy, at the same time, there are a few simple things you can do to make sure your ad campaigns are working. However, there are a number of common pitfalls that lead companies to abandon PPC. Make sure you are not doing any of these things:     Too Many Keywords   We have seen PPC campaigns for a very specific service, such as a plumber or another professional service such as an accountant, with thousands and thousands of keywords. Many of these keywords have low search volumes and it makes PPC account management very ineffective. What you need to do is focus your campaign on keyword niches that are highly targeted and optimised, or else you will have many rubbish keywords that only generate poor traffic quality.   If you have a very large product portfolio, then you may need lots of keywords. For the most part, work with selected, targeted keywords for the best results.     Not Using Negative Keywords   You may think that match-types of your keywords are enough to ensure good traffic quality, but you must ensure that you have negative keywords in your campaign. Many campaigns only have a handful of negative keywords, but you should be building your negative keyword list on an ongoing basis. Use your website analytics to see which negative keywords are sending people to your site and include these in your negative keyword list.     Lack Of Using The Full Repertoire Of Ad Extensions   An ad extension allows you to show extra information to the user who is searching for your product. These ad extensions can be things like for instance: A bullet-pointed list, Call out extensions, An instruction snippet, and/or Your location, among other things.   There are so many different things that you can show your users which will help them to decide to choose you over your competitors. Need help with your pay per click advertising? Then contact WSI OMS for online advertising services today. Please follow and like...

read more

How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC |

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options: Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your LinkedIn showcase page Creating new sponsored content LinkedIn has published a blog post listing best practices for sponsored content. Some of the key takeaways from this post include the following: Write short, clear and catchy headings Keep descriptive copy under 70 characters Include a call to action in your content Target your ads to specific locations. You can target people by job title, industry, function, and more. Be careful to not be too specific with your targeting or else you can be narrowing down your target audience too much. Read this blog for best practices for targeting sponsored ads. Don’t simply share generic content: add your own insights and thought leadership to trend pieces Use multimedia such as infographics, video, text, and images Use A/B testing so that you can continue to measure and optimise your ads. Relook your ads every few weeks and pause a low performing ad. WSI OMS specialises in all types of paid online advertising. Whether you are interested in PPC or other types of social media content marketing, we can help you. Contact us for more information today. Please follow and like...

read more