Using data in content marketing

Posted by on Oct 3, 2017 in Online Marketing | 0 comments

Is your content marketing going stale? Then it’s time to look at new ways to generate content and topic ideas. Many product and service companies generate vast amounts of data within their businesses. While this data is often used to improve business efficiency and sales, it can also be incorporated into your content marketing campaign. Consider the following ideas: Share more information about your business with your followers Many people find infographics and statistics very interesting. If you could create a unique infographic or content piece about the popularity of your products across the country, sales spikes and trends, many people would be interested. If you check out the OK Cupid blog, you will see that they regularly post articles about dating trends, sociological patterns, race and attractions, and so forth. Not only are these types of insights illuminating for the brand, but their audience is also interested in this type of information, making it ideal to share. Your company will also benefit if the article gets picked up by the press and gets republished, thereby driving traffic to yourself. Get the right content to the right people If you use data from your call centre, you can pick up on common queries and problems, and generate content that addresses these challenges. One of the goals of content marketing is to remove barriers to buying your product, so if you are able to pick up on common issues and help people, then you’re taking a step in the right direction. Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Posted by on Sep 28, 2017 in Digital Media Marketing | 0 comments

Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection. What Are Your Specialties?  Ultimately, you will want to hire a digital marketing agency that can offer you a variety of services from social media marketing and content marketing to SEO and PPC advertising. It is also always helpful if they can assist you in terms of optimising your website design. What Are Some of the Agency’s Success Stories  This will give you a good indication of the types of businesses that the agency is used to servicing. If their success stories are based on a variety of different B2B clients, the chances are high that you have struck gold! When it Comes to Social Media Marketing, Which Platforms Will You Focus On?  If the potential digital marketing agency neglects to mention dedicating time to LinkedIn, it would be wise to continue your search. Any B2B-focused digital marketing agency should be able to offer LinkedIn marketing related services. Can I Meet the Team?  Before hiring the agency, it is important to meet the team that will be working on your account. See how you feel when you meet each individual and don’t be afraid to ask them questions, too! Here at WSI OMS, we specialise in offering a full digital solution to B2B companies from far and wide. For more information about how we can assist you, please do not hesitate to get in touch. Please follow and like...

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How to Create Content Guaranteed to Boost Conversions

Posted by on Sep 26, 2017 in Content Marketing | 0 comments

What is the main goal behind creating a content marketing strategy if not to generate more leads and conversions for your business? In an effort to help boost your online marketing efforts, here is some advice for successfully creating content that is guaranteed to result in a higher number of conversions for your brand. Keep Your Headlines Intriguing  You need to find a way in which to draw people to your content – and a great headline will be sure to do exactly that. According to a recent study conducted by Outbrain and HubSpot: The longer the headline, the higher the click-through rate. When creating a list-based post, keep in mind that lists with an odd number in the headline generated a 20% higher click-through rate than those with an even number. Headlines that end in a question mark have a higher click-through rate than those that end in a full stop or exclamation mark. Focus on Your Intro  Once you have convinced people to click-through to your content, you need to give them a reason to continue reading. One way in which to do this is with a short, snappy introduction. Include fast facts, questions, and remember to keep all sentences short and to the point. Use Original Graphics  Content that has both a text and visual aspect is known to lead to more conversions. Just remember to keep all visuals original. Stock photos really won’t do you any favours. You could also add more than just a few basic images – how about some graphs, charts and / or gifs? If you’re searching for a content marketing partner that can help to boost your digital marketing strategy and drive higher profits, WSI OMS is here to assist. Contact us today to learn more about our broad range of services. Please follow and like...

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Content Marketing: The Top 3 Tools for Effective Content Promotion

Posted by on Sep 21, 2017 in Content Marketing | 0 comments

What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process. Outbrain  Outbrain is an exciting content promotion tool that places your content on some of the website’s top publishers’ websites. It works on a pay per click basis and is an excellent way in which to draw attention to your best pieces. If you want to gain access to even more publishing outlets, you might also want to consider signing up for Taboola, which works very similarly to Outbrain. Hootsuite Amplify  Want to encourage your employees to start sharing your company content (and make it really easy for them to do so as well)? If so, Hootsuite Amplify is a good option. It makes it possible for you to keep track of who is sharing your content the most often, too. Unfortunately, this tool doesn’t come cheap. If you’re looking to save, you might want to try instead, which is slightly more gentle on the bank account! Social Warfare  This handy WordPress plugin is a must if you want to make it as simple as possible for people to share your content on social media marketing platforms such as Facebook, Twitter etc. It allows for people to share the content on their profiles with just one simple click! Looking for more ways in which to improve your content marketing efforts? Look no further than WSI OMS. As a leading online marketing company offering a diverse selection of services, we’ve got your business covered from all angles! Get in touch with us today to learn more. Please follow and like...

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3 Important Web Design Elements Sure to Generate More Leads

Posted by on Sep 12, 2017 in Website Design | 0 comments

How do you generate more leads with your digital marketing strategy? With a great user experience, that’s how! Needless to say, when it comes to ensuring a great user experience, web design is everything. Here are 3 important web design elements to keep in mind if your ultimate goal is to increase sales going forward. Testimonials  Why should potential consumers take your word for it? Give them a reason to really start trusting in your brand and what it has to offer by including real past customer testimonials throughout your website. You might also want to make it possible for people to review products directly on the product pages themselves! Engaging Landing Pages  Think embedded videos, animated clickables and even a few funny sound effects and you’ve got yourself a winning website design! Engaging landing pages are all the rage right now – but just make sure that they don’t take too long to load. Oh, and to make sure that your efforts aren’t in vain, don’t forget to include a few creative calls-to-action. A Focus on SEO  At the end of the day, it won’t matter how beautiful your website design is if nobody can actually find you online! You’ll want to impress the search engines just as much you impress your potential customers. Luckily, doing so is quite easy if you know how to tackle SEO. Important search engine optimisation aspects include filling in all meta data, link building, keywords and alt tags, to name a few. For expert assistance when it comes to web design, search engine optimisation and online marketing in general, do not hesitate to get in touch with the team at WSI OMS! With many years of experience and a client list that is truly second to none, you can have peace of mind that we’ve got your business covered. Please follow and like...

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