What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing |

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below. You Must Start Taking Content Marketing Seriously  The bottom line is that the more quality content you put out there, the greater and faster your reputation will grow. Pretty soon, your small business will be regarded as a reliable, quality resource within the industry, thus boosting sales and brand awareness all at the same time. The secret is to create content that seeks to solve a customer’s problem or daily challenge, and relating it back to your business and what it has to offer. You Must be Social  Everyone knows that the smaller the business, the more personal attention the customer is likely to receive. Because of this, it is vitally important for you to be there for your customers when they want to chat – even if this means responding to negative criticism. Social media marketing is therefore essential for every small business out there. Add Testimonials to Your Social Pages and Website  Nothing inspires trust in a brand quite like seeing what previous customers had to say about their experiences with said brand’s products and services. With this in mind, you may want to consider adding testimonials to all your social pages and your website design to help boost your digital reputation and increase the total number of online conversions. When it comes to online reputation management, regardless of the size of your business, WSI OMS is here to help. As a leading online marketing company, we have got you covered from SEO to content marketing and more. Contact us today to talk about how we can help take your business to new heights. Please follow and like...

read more

Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing |

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them. Keeping Content Fresh and Interesting  After a couple of months of writing content for your brand, it can prove tough to come up with fresh, new ideas and approaches to successfully engage with your audience. The solution to this challenge is to look for a new perspective. Instead of only involving your content team in the brainstorming sessions, get the entire office involved. Or, better yet, reach out to your audience itself and use your content marketing efforts to start telling real customer stories. Successfully Inspiring the Audience  Have you been noticing a decline in audience engagement? The reason for this is likely that you have been focusing too much on product-oriented content and social media marketing strategies. Instead, start focusing more on your audience, what they want to read, as well as any problems that they may be experiencing – and provide them with a solution! As already mentioned, telling real customer stories is also a great way in which to inspire and motivate your audience to take notice of your brand. Not Having the Resources  Do you simply not have a large enough team or the right in-house resources to produce the level of content that you feel your business deserves? The best solution to this problem is to start outsourcing your content requirements to an online marketing agency. An agency will have the experience and industry know-how necessary to generate the results that you are hoping for. Here at WSI OMS, we are a reputable digital marketing company specialising in everything from content marketing to SEO, web design and everything in between. Contact us today for more information about our range of services. Please follow and like...

read more

Social Media Marketing: Which Platforms Are Right for YOUR Business?

Posted by on Dec 6, 2017 in Social Media Marketing |

The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. Below, we look at a few of the leading social media marketing platforms and the types of people they tend to attract. Facebook  Everyone knows that Facebook is the big shot of social media marketing. This is because almost everyone, regardless of their background or personal interests, makes use of it on a regular basis. In short, no matter what type of business you own, you need to ensure that you have a strong presence on Facebook. Twitter  People who prefer to use Twitter generally prefer short, punchy messages, as opposed to long-winded posts and interactions. If you can grab your audience’s attention with succinct copy, this is an excellent platform to use to your advantage. YouTube  People who enjoy visual media spend a large amount of time on YouTube. They tend to invest time in what they are viewing, unlike Facebook and Twitter users who often just glance and scroll through their newsfeeds. Instagram  If your business has anything to do with food or fashion, then Instagram is the number one platform that you should be focusing on. LinkedIn  All professionals worth their salt will have a LinkedIn profile, thus making it the perfect hub for B2B focused companies. Are you looking for assistance in terms of maximising your social media marketing efforts? If so, be sure to get in touch with WSI OMS. We are the digital marketing experts that you can count on to take your business to new heights in the online world. Please follow and like...

read more

Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing |

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below. Sort Your Email Marketing List  Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most relevant to their needs, thus increasing the chances of a conversion these December holidays. Think ‘big spenders’, ‘wish listers’ and ‘those who have recently made a purchase’, for example. Get into The Spirit  Who doesn’t love the holidays? Don’t be afraid to reinvent your email structure and design to reflect the season even if it feels as though you’re being corny. Most shoppers will love it! Bonus points if you can work in a bit of nostalgia marketing, too. Learn from Last Year  Look at the numbers from last year’s holiday email marketing campaign. Which products received the most attention? Which subject lines got the most response? Which contacts seemed to engage the most? All this info will help you to make this year’s campaign an even greater success. Don’t Bombard Your Subscribers  Instead of sending a number of emails throughout the festive season, send one or two impressive ones. Spamming your contacts is never going to elicit a good response! Feeling slightly overwhelmed? Don’t stress. There’s still time to perfect your email marketing campaign this December with the help of the team at WSI OMS! Get in touch with us today for digital marketing advice and know-how that you can trust. Please follow and like...

read more

5 ways to make Facebook ads work for your social media marketing

Posted by on Nov 23, 2017 in Facebook, Social Media Marketing |

While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook advertising can be extremely difficult to get right. If you are making use of paid advertising on Facebook, but aren’t seeing the results that you would like, these tips can help you to optimise your campaigns: Use the Facebook tracking pixel to measure your goals Firstly, you need to have clear goals for your Facebook marketing campaign. Do you want more likes for your page, or do you want people to take a specific action such as visit your online shop or enter a competition? By deciding on a goal, and then installing your Facebook tracking pixel to capture data, you can then work out how best to configure your campaign so that it is seen by the correct target market, to achieve your goals. Don’t boost specific posts, rather aim for page likes Paid post boosts don’t give you good return on investment in terms of engagement, plus there is little longevity. Rather use campaigns that focus on getting page likes. Take a look at the demographic that likes, comments or otherwise engages with your page the most. Create a ‘page like’ campaign that specifically targets that demographic. This way, any engagement with your page is also more likely to be seen by others in that same demographic group, which boosts your organic reach. Work on writing effective headlines With the way Facebook is saturated with images, links and adverts it is essential that your headline stands out. You have 25 characters to make an impact with a Facebook advertising headline. It should be punchy, but at the same time not confusing. If in doubt, rather opt for a headline that is clear rather than clever. A picture speaks a thousand words For the same reason that headlines are important, you need to put a lot of thought and testing into the images that you use for your Facebook posts. In order to determine what kinds of images work best for your business, you should be testing different images in your campaigns and comparing the levels of engagement you get. Compare photographs vs graphics, different colour schemes, lifestyle vs still life, photo filters and contrast, to determine the type of image that is right for you. Don’t forget your overall marketing goals...

read more