The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. B
For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below.Sort Your Email Marketing List Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most rele
While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook ad
Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we
The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.