Social Media Marketing: Which Platforms Are Right for YOUR Business?

Posted by on Dec 6, 2017 in Social Media Marketing |

The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. Below, we look at a few of the leading social media marketing platforms and the types of people they tend to attract. Facebook  Everyone knows that Facebook is the big shot of social media marketing. This is because almost everyone, regardless of their background or personal interests, makes use of it on a regular basis. In short, no matter what type of business you own, you need to ensure that you have a strong presence on Facebook. Twitter  People who prefer to use Twitter generally prefer short, punchy messages, as opposed to long-winded posts and interactions. If you can grab your audience’s attention with succinct copy, this is an excellent platform to use to your advantage. YouTube  People who enjoy visual media spend a large amount of time on YouTube. They tend to invest time in what they are viewing, unlike Facebook and Twitter users who often just glance and scroll through their newsfeeds. Instagram  If your business has anything to do with food or fashion, then Instagram is the number one platform that you should be focusing on. LinkedIn  All professionals worth their salt will have a LinkedIn profile, thus making it the perfect hub for B2B focused companies. Are you looking for assistance in terms of maximising your social media marketing efforts? If so, be sure to get in touch with WSI OMS. We are the digital marketing experts that you can count on to take your business to new heights in the online world. Please follow and like...

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Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing |

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below. Sort Your Email Marketing List  Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most relevant to their needs, thus increasing the chances of a conversion these December holidays. Think ‘big spenders’, ‘wish listers’ and ‘those who have recently made a purchase’, for example. Get into The Spirit  Who doesn’t love the holidays? Don’t be afraid to reinvent your email structure and design to reflect the season even if it feels as though you’re being corny. Most shoppers will love it! Bonus points if you can work in a bit of nostalgia marketing, too. Learn from Last Year  Look at the numbers from last year’s holiday email marketing campaign. Which products received the most attention? Which subject lines got the most response? Which contacts seemed to engage the most? All this info will help you to make this year’s campaign an even greater success. Don’t Bombard Your Subscribers  Instead of sending a number of emails throughout the festive season, send one or two impressive ones. Spamming your contacts is never going to elicit a good response! Feeling slightly overwhelmed? Don’t stress. There’s still time to perfect your email marketing campaign this December with the help of the team at WSI OMS! Get in touch with us today for digital marketing advice and know-how that you can trust. Please follow and like...

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5 ways to make Facebook ads work for your social media marketing

Posted by on Nov 23, 2017 in Facebook, Social Media Marketing |

While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook advertising can be extremely difficult to get right. If you are making use of paid advertising on Facebook, but aren’t seeing the results that you would like, these tips can help you to optimise your campaigns: Use the Facebook tracking pixel to measure your goals Firstly, you need to have clear goals for your Facebook marketing campaign. Do you want more likes for your page, or do you want people to take a specific action such as visit your online shop or enter a competition? By deciding on a goal, and then installing your Facebook tracking pixel to capture data, you can then work out how best to configure your campaign so that it is seen by the correct target market, to achieve your goals. Don’t boost specific posts, rather aim for page likes Paid post boosts don’t give you good return on investment in terms of engagement, plus there is little longevity. Rather use campaigns that focus on getting page likes. Take a look at the demographic that likes, comments or otherwise engages with your page the most. Create a ‘page like’ campaign that specifically targets that demographic. This way, any engagement with your page is also more likely to be seen by others in that same demographic group, which boosts your organic reach. Work on writing effective headlines With the way Facebook is saturated with images, links and adverts it is essential that your headline stands out. You have 25 characters to make an impact with a Facebook advertising headline. It should be punchy, but at the same time not confusing. If in doubt, rather opt for a headline that is clear rather than clever. A picture speaks a thousand words For the same reason that headlines are important, you need to put a lot of thought and testing into the images that you use for your Facebook posts. In order to determine what kinds of images work best for your business, you should be testing different images in your campaigns and comparing the levels of engagement you get. Compare photographs vs graphics, different colour schemes, lifestyle vs still life, photo filters and contrast, to determine the type of image that is right for you. Don’t forget your overall marketing goals...

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Data use by generation and your digital marketing strategy

Posted by on Nov 21, 2017 in Digital Media Marketing |

Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we are consuming and producing more digital data than ever before. Consider this: from the beginning of the digital age until 2003, human beings generated a total of 5 billion gigabytes of data. Today, in 2017, we produce the same amount every 2 days. And within a year, we can expect to produce 5 billion gigabytes every 10 minutes. Wow. Many types of data on many different devices Not only are we consuming and generating data online, we are doing it on different devices such as laptops, desktop computers, tablets and mobile phones. We’re surfing the internet, updating our social media profiles, sending emails and instant messages, and live streaming our favourite TV shows. Analysing these kinds of behaviours is an important aspect of online marketing strategy, ensuring that your adverts and social media advertising reaches the right people, at the right time, and is appropriate for the device that your target market most commonly uses. How different generations are using data affects your digital marketing A way to simplify your digital marketing strategy, is to look at data use by generation. Different generations consume online data in different ways, and provide broad audience segments that you can use as a starting point for targeting the people most likely to be your potential customers. There are 3 distinct generations who are using the internet for various purposes: The Millennials (age 18 to 29), Generation X (age 30 to 49) and the Boomers (age 50 plus). All of these generations have differing online behaviours, that you can use to tweak your online and social media marketing strategies: Millennials Spend the most amount of time watching videos online every month – 7 hours 38 mins, 6 hours of which is viewed on mobile phones. Use their phones as the primary means for all online activities (42% of Millennials). Consume the second most overall data (54.6 GB per month) but are the most connected to the internet, primarily through mobile phones. What this means for your content marketing, is that video is an excellent way to target Millennials. However, as most Millennials seem to consume media via their phones, mobile responsiveness is absolutely essential. Generation X Spend the most amount of actual time surfing...

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Get the best out of your social media marketing this holiday season

Posted by on Nov 16, 2017 in Social Media Marketing |

The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same. There is a whole lot of stuff happening on social media during the festive season, so it’s important that your digital marketing strategy includes ideas to help you stand out from the crowd. Here are our social media marketing tips for the holiday season: Choose fewer social networks for quality content You may be tempted to increase your reach by promoting across every social media network that you can think of, however quality is far more important than quantity when marketing during the festive season. Choose a couple of social networks where you already have a strong following, and are familiar with digital marketing strategies that give great results. This prevents you from being overwhelmed and allows you to focus on creating relevant content for your customers. Create exclusive promotions for social media Exclusive promotions make your existing followers feel valued, while also enticing new users to like your page to receive special offers. These ‘social media only’ promotions can be anything from free gift wrapping, to giveaways, to online shopping discounts. Be sure to check that any online promotions adhere to the terms and conditions of the social network you are using, to avoid the embarrassment of having to withdraw your promotion. Offer free shipping and promote it through social media One of the best ways to keep your customers happy is to offer free shipping during the holiday season. Set this up on your online store, and promote this extensively through social media. If you absolutely can’t ship for free, then at least offer free shipping for a minimum cart value. Provide excellent, personalised customer service All customers enjoy excellent service, especially if that service is personalised. Great service means return customers who are more likely to recommend you to their friends and family. There is loads of technology that allows you to personalise your customers’ experiences on your website, based on their social media activity. Even something as simple as using people’s names and tagging them in social media post replies goes a long way to building a personal connection. Ensure all activity is mobile friendly Have you taken mobile marketing into account? Everything that you post on social media needs to be mobile friendly, from eye catching images to punchy...

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