4 Tips for Crafting Content That Will Fascinate Your Audience

Posted by on Jan 9, 2018 in Content Marketing |

Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time: Facts Are Everything  Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Research has also shown that content which contains visuals that appear scientific (such as pie charts, for example) garner a much greater response from readers. Throw in Some Quotes  It’s incredible how simply adding a quote to your content can make you seem like an instant authority in whatever it is that you are writing about. For best results, place the quote at the beginning of the content rather than hidden away somewhere in the middle. Tell Stories  Everyone loves a great story – they’re easy to relate to and keep you in suspense, especially if the story is a real-life story. Keep your readers engaged by injecting stories into your content, as opposed to simply making your point outright. Break Up the Content  Massive paragraphs of content can overwhelm readers, resulting in them skipping past and doing something else online instead. Break up your content with the help of sub-headings and you’re sure to keep them interested, boosting the chances of them sticking around to read the entire piece from start to finish. Want to know more about content marketing and on how to impress your target market? Call on the online marketing professionals at WSI OMS. Contact us today for information regarding our vast range of services from website design to social media marketing and everything in between. Please follow and like...

read more

The Twitterverse Awaits New Bookmarking Feature

Posted by on Jan 4, 2018 in Social Media Marketing, Twitter |

With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below: The “Save for Later”  Up until now, if a user wanted to ‘bookmark’ a certain tweet to revisit at a later stage, he or she had the following options: Direct Message the tweet to themselves, like the tweet, and/or retweet it. According to experts, there has been a massive demand for a new bookmark feature that takes the effort out of saving those favourite tweets. The good news is that the professionals at Twitter have taken heed and will soon be releasing the “Save for Later” Twitter bookmarking tool, making it easy for users to keep their favourite tweets in a handy, easily accessible archive. What They Had to Say  Twitter Associate Product Manager, Jesar Shah, has said that the team is actively working on the prototype of the feature (they have even released a video detailing how it may work). She also hinted that, because the most demand for such a feature came from Twitter users in Japan, that it may be released there first. No doubt that the feature will make Twitter more appealing to users, as well as to social media marketing professionals, far and wide! Looking for assistance with your online social media marketing and digital marketing efforts? Look no further than the online marketing and SEO experts at WSI OMS. Contact us today to find out how we can help you! Please follow and like...

read more

Facebook’s Exciting New Easter Eggs

Posted by on Jan 3, 2018 in Facebook, Social Media Marketing |

Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining. Which Words?  So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds. Other Updates  Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen. Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts? Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of services. Please follow and like...

read more

Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization |

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below. What is Digital Marketing?  Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, email marketing etc.) to promote your business online and to reach as many potential customers as possible. What is Social Media Marketing?  Social media marketing is a form of digital marketing that takes place on various social media platforms, such as Facebook, Instagram, LinkedIn and Twitter. It also involves communicating and engaging directly with your company’s followers. How Do They Work Together?  The success of both relies heavily on a knowledge of the wants, needs and expectations of your target market. Ultimately, social media marketing helps to support your digital marketing strategy. It allows you a direct line of access to your audience and makes it possible for you to gain valuable insight in terms of what is working and what needs to change regarding your approach. In short, a company’s online reputation depends on both digital marketing and social media marketing coming together. Want to know more? Perhaps you would like an expert’s opinion regarding your online marketing efforts? If so, it’s time to contact WSI OMS. As a leading digital marketing agency, we will provide you with a range of services that are sure to help guide your business to the top! Please follow and like...

read more

Are You Making These Social Media Marketing Mistakes?

Posted by on Dec 21, 2017 in Social Media Marketing |

Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation: Using Stock Images  As convenient as it may be to use stock images when posting on social media, it doesn’t do you any favours. Stock images are generic and boring, thus making it practically impossible for your audience to relate to your content. Take original photos – even if you cannot afford to hire a professional photographer and they aren’t 100% perfect, they are sure to generate more attention and make it easier to build relationships with your customer base in the long run! Overusing Hashtags  Using too many hashtags is not only annoying, it can also take away from the message that you are trying to communicate. One or two per post will more than suffice. Not Double Checking Your Grammar  Poor spelling and grammar are enough to turn someone off a brand in an instant. It shows sloppiness, carelessness and definitely doesn’t do much for customer trust – at the worst, it can leave them in doubt of the level of quality of the products or services that you can provide! Do you need help to perfect your approach to social media marketing or online marketing in general? WSI OMS is the company to contact. As a leading digital marketing agency, we have you covered with our broad range of services. Give us a call today to learn more about what we can offer your business. Please follow and like...

read more