Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining.Which Words?
When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.What is Digital Marketing? Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, ema
Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation:Using Stock Images As conv
Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below.You Must Start Taking Content Marketing Seriously The bottom line is that the more quality content you put out there, the greater and faster your reputation wi
Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting