Facebook’s Exciting New Easter Eggs

Posted by on Jan 3, 2018 in Facebook, Social Media Marketing |

Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining. Which Words?  So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds. Other Updates  Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen. Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts? Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of services. Please follow and like...

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Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization |

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below. What is Digital Marketing?  Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, email marketing etc.) to promote your business online and to reach as many potential customers as possible. What is Social Media Marketing?  Social media marketing is a form of digital marketing that takes place on various social media platforms, such as Facebook, Instagram, LinkedIn and Twitter. It also involves communicating and engaging directly with your company’s followers. How Do They Work Together?  The success of both relies heavily on a knowledge of the wants, needs and expectations of your target market. Ultimately, social media marketing helps to support your digital marketing strategy. It allows you a direct line of access to your audience and makes it possible for you to gain valuable insight in terms of what is working and what needs to change regarding your approach. In short, a company’s online reputation depends on both digital marketing and social media marketing coming together. Want to know more? Perhaps you would like an expert’s opinion regarding your online marketing efforts? If so, it’s time to contact WSI OMS. As a leading digital marketing agency, we will provide you with a range of services that are sure to help guide your business to the top! Please follow and like...

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Are You Making These Social Media Marketing Mistakes?

Posted by on Dec 21, 2017 in Social Media Marketing |

Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation: Using Stock Images  As convenient as it may be to use stock images when posting on social media, it doesn’t do you any favours. Stock images are generic and boring, thus making it practically impossible for your audience to relate to your content. Take original photos – even if you cannot afford to hire a professional photographer and they aren’t 100% perfect, they are sure to generate more attention and make it easier to build relationships with your customer base in the long run! Overusing Hashtags  Using too many hashtags is not only annoying, it can also take away from the message that you are trying to communicate. One or two per post will more than suffice. Not Double Checking Your Grammar  Poor spelling and grammar are enough to turn someone off a brand in an instant. It shows sloppiness, carelessness and definitely doesn’t do much for customer trust – at the worst, it can leave them in doubt of the level of quality of the products or services that you can provide! Do you need help to perfect your approach to social media marketing or online marketing in general? WSI OMS is the company to contact. As a leading digital marketing agency, we have you covered with our broad range of services. Give us a call today to learn more about what we can offer your business. Please follow and like...

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What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing |

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below. You Must Start Taking Content Marketing Seriously  The bottom line is that the more quality content you put out there, the greater and faster your reputation will grow. Pretty soon, your small business will be regarded as a reliable, quality resource within the industry, thus boosting sales and brand awareness all at the same time. The secret is to create content that seeks to solve a customer’s problem or daily challenge, and relating it back to your business and what it has to offer. You Must be Social  Everyone knows that the smaller the business, the more personal attention the customer is likely to receive. Because of this, it is vitally important for you to be there for your customers when they want to chat – even if this means responding to negative criticism. Social media marketing is therefore essential for every small business out there. Add Testimonials to Your Social Pages and Website  Nothing inspires trust in a brand quite like seeing what previous customers had to say about their experiences with said brand’s products and services. With this in mind, you may want to consider adding testimonials to all your social pages and your website design to help boost your digital reputation and increase the total number of online conversions. When it comes to online reputation management, regardless of the size of your business, WSI OMS is here to help. As a leading online marketing company, we have got you covered from SEO to content marketing and more. Contact us today to talk about how we can help take your business to new heights. Please follow and like...

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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing |

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them. Keeping Content Fresh and Interesting  After a couple of months of writing content for your brand, it can prove tough to come up with fresh, new ideas and approaches to successfully engage with your audience. The solution to this challenge is to look for a new perspective. Instead of only involving your content team in the brainstorming sessions, get the entire office involved. Or, better yet, reach out to your audience itself and use your content marketing efforts to start telling real customer stories. Successfully Inspiring the Audience  Have you been noticing a decline in audience engagement? The reason for this is likely that you have been focusing too much on product-oriented content and social media marketing strategies. Instead, start focusing more on your audience, what they want to read, as well as any problems that they may be experiencing – and provide them with a solution! As already mentioned, telling real customer stories is also a great way in which to inspire and motivate your audience to take notice of your brand. Not Having the Resources  Do you simply not have a large enough team or the right in-house resources to produce the level of content that you feel your business deserves? The best solution to this problem is to start outsourcing your content requirements to an online marketing agency. An agency will have the experience and industry know-how necessary to generate the results that you are hoping for. Here at WSI OMS, we are a reputable digital marketing company specialising in everything from content marketing to SEO, web design and everything in between. Contact us today for more information about our range of services. Please follow and like...

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