Is Your Social Media Marketing Strategy Ready for 2018?

Posted by on Mar 6, 2018 in Social Media Marketing |

The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018. Chatbots  While having a team of social media community managers on hand sounds appealing, it can work out to be an expensive exercise, and requires that you put in a lot of effort in order to train them all and keep them up to date with regard to any changes within the business. Chatbots, however, are much cheaper in the long run. And, they can be tailored to make certain that they can connect with your followers and promptly answer any questions that your audience may have. Ephemeral Content  Ephemeral content, or content that is only visible for a specific period of time, is all the rage at the moment. You will notice that almost all of the social media platforms have implemented this in some form or another, including SnapChat and Facebook. Video Content  Yes, just like in previous years, video content is still one of the best possible ways in which to engage your audience. Just remember that if your video content is to deliver worthwhile results, you will need to grab the attention of your viewers within the first three seconds of them pushing play! Are you looking for assistance when it comes to maximising your social media marketing strategy? If so, look no further than WSI OMS. As leaders in the online marketing sphere, we have got you covered – whatever your goals may be. Contact us today for more information. Please follow and like...

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Turning Leads into Conversions Using Live Chat

Posted by on Jan 18, 2018 in Articles |

Live chat has become a digital marketing must for businesses far and wide. It makes it possible for potential customers to get in touch quickly and get hold of the information that they are looking for – and it makes it easier for you to persuade them to convert! Here are our top tips for using live chat to your advantage and successfully transforming leads into conversions. Use Real People  Yes, technology is super advanced nowadays, and it’s quite easy to get a bot to handle your live chat offering for you. However, this is almost certainly a way in which to lose out on valuable business. Instead, employ real people to manage your live chat as this ensures a much more personalised tone, as well as ensuring that your potential customers receive more accurate information in line with their queries. Just be sure to train and educate your live chat staff regularly regarding new products, services and/or any big changes within the company as a whole. Fast Response is Key  Let’s face it – people don’t like waiting. Slow loading time is one of the most prominent reasons as to why a website’s bounce rate increases… and it is the easiest way in which to lose out on a lead when it comes to live chat. Make sure that you respond quickly to any questions asked via live chat and you’re already halfway to making a sale. Implement Post-Chat Surveys  In doing so, you will learn more about how your potential customers are responding to your live chat efforts and your brand in general, and you will be able to make positive changes as a result. The more that you tailor your live chat encounters to suit your target audience, the higher your conversion rate is likely to be. Are you looking for a digital marketing agency that can help you to master the intricacies of live chat? Get in touch with the team at WSI OMS. As experts within the realm of online marketing in South Africa, we have the skills and expertise that it takes to get your business to the top! Please follow and like...

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Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing

Posted by on Jan 17, 2018 in Digital Media Marketing |

A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm. Timing is Important  AB testing cannot be completed over night. If you want to accumulate valuable, accurate data, you will need to run your tests for a certain period of time. The average time of each AB test should be between 2 and 4 weeks. Anything less than that and you probably won’t have enough data on hand in order to make the right decisions for your campaign. Along with the span of the test, you also need to know when to test. Seasonality can have a drastic effect on the results that you are able to generate. Therefore, avoid testing during a seasonal low unless you are also dealing with a high volume count. What Can I Use it For?  The great news is that AB testing doesn’t have to be reserved purely for design elements of a landing page or website – you can also utilise it to learn which sort of messaging appeals to your audience the most. You can AB test ads for your PPC advertising campaign, email marketing subject lines, social media marketing imagery and more. For those looking to partner up with an agency in an effort to further improve upon their digital marketing efforts, make the choice to get in touch with WSI OMS today. Please follow and like...

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing |

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector logo with both full colour and single colour versions. Remember to pay attention to the intricacies of your vector logo as it will form the base of all other versions of your logo going forward. Ensuring Responsiveness  If you are to leave your stamp on the digital marketing world, you will need to ensure that your logo is able to adapt according to the device that is being used to browse your website – whether it is a desktop, mobile phone or tablet – as well as the specific viewport. We recommend designing: A primary logo: This will be your full size logo. A secondary logo: Which will be ideal for use on your social media profiles and for use as an app icon. A tiny logo: Perfect for use as a small icon or favicon. Adding in Animated Elements  Finally, if you really want to ensure that you are keeping up with the times, you will also need to have an animated version of your logo designed. Keep it subtle – one moving element should do the trick! Are you looking for more helpful advice and guidance when it comes to meeting your online marketing goals? If so, the WSI OMS team is here to assist. As experts in all aspects of digital marketing, from web design to content marketing and more, we are the professionals you can count on to push your business forward. Contact us now to learn more. Please follow and like...

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Top Reasons Why Your Website isn’t Winning You Any New Customers

Posted by on Jan 10, 2018 in Website Design |

In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would. Too Much Promotional Content  Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer them…  Can you solve their problems? Communicate this in your content and you’re sure to boost sales! Remember to also focus more on results rather than on features when it comes to your social media and content marketing efforts. You’re Not Keeping Them Interested  You need to give them a reason to keep coming back – and what better way in which to do this than with the help of a blog? The key here is to keep updating it regularly. Not only will doing so provide your website visitors with valuable information, but it will help to improve your SEO and Google rankings in the long run, too. You Haven’t Optimised Your Web Design  An optimised website design will take into consideration the following factors: Seamless navigation around the site Strong, well-placed calls to action Good quality visuals to break up the content (just make sure that they don’t extend page loading times too much) Prominent, succinct testimonials For professional assistance when it comes to website design guaranteed to drive sales, be sure to get in touch with the digital marketing experts at WSI OMS. We look forward to helping you boost your business. Please follow and like...

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