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Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing

Posted by on Jan 17, 2018 in Digital Media Marketing | 0 comments

A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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Top Reasons Why Your Website isn’t Winning You Any New Customers

Posted by on Jan 10, 2018 in Website Design | 0 comments

In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.Too Much Promotional Content Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer

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4 Tips for Crafting Content That Will Fascinate Your Audience

Posted by on Jan 9, 2018 in Content Marketing | 0 comments

Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time:Facts Are Everything Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Rese

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The Twitterverse Awaits New Bookmarking Feature

Posted by on Jan 4, 2018 in Social Media Marketing, Twitter | 0 comments

With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below:The “Save for Later” Up until now, if a user wanted to

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