Paper news vs the internet

Posted by on Aug 28, 2009 in Online Marketing |

How do you get your news?  Do you read it online or from the morning paper?  More people are reading news online than the traditional printed newspaper.  Why do you want to read news that is a day old? People read news online in popular news websites, social networks, blogs, podcasts, etc. The reason for this is: Online Speed: Traditional newspaper news is outdated.  It takes a day to prepare, print and distribute  Popular magazines can take up to a month.  News stories can be found online as they happen.  Real time information. Newspaper space:  Newspaper space is limited.  Every page in the paper must be paid for by advertising revenue.  When the newspaper business revenue falls, the number of pages must decrease. There is absolutely no space limitations on the internet. Cost:  Traditional newspapers are much more expensive to create and distribute than online news.  Distribution costs for newspapers continue to escalate with labor and fuel costs.  None of these barriers exist on the web. Search vs Browse: In traditional newspapers and magazines you browse to what you want to read.  It is a much slower and relaxed way to get and read your news.  Most people today Google their questions and they get instant results.  The web allows for instant results, traditional newspapers doesn’t. Environmental: Traditional printed newspapers and magazines have an environmental cost.  With extensive recycling efforts there’s high costs of fuel and labor with paper recycling.  News found on the web is ozone friendly. It is a fact that printed news and magazines are dying daily.  Online news and opinions is busy growing.  Social media and blogs is replacing traditional newspapers and magazines. The web has the advantages of being almost instantaneous, flexible or unlimited amount of space and providing a free source of news. Please follow and like...

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing |

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharing websites.  The reason why you should be implementing social media in your marketing mix is because your clients are already using it daily.  Popular social media websites includes Facebook, MySpace, Twitter, LinkedIn, YouTube and Flickr.  There’s hundreds of them but only a few good ones.  Social media is a two way interaction rather than one way monologues.  It involves the building of relationships and conversations with your readers. Why you should use Social Media? Your customers are there: Millions of every day internet users reads blogs,  listen to podcasts, participate in facebook activities, Twitter, etc. Your competition isn’t there: Most small and medium sized businesses are not using social media yet.  Many large organizations are beginning to market thru social media. Cost effective: Most social media are free to use.  Often the time spent will out weight the return.  Reach your targeted audience without having to lay down a single cent. Website traffic: Marketing with social media can bring traffic and links to any website. Social media is not only popular with readers, but search engines give high importance to links from social media sites. Extend your reach: Marketing thru social media introduces your company to new prospects. Traditional media and website marketing reaches a different audience than social media. There are thousands of social media sites and options available to your company. Please follow and like...

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