Digital Media – Get more from your Adspend in the Recession

Posted by on Oct 5, 2009 in Online Marketing |

Many companies have had to reevaluate their marketing budgets during the recession. According to the 2009 ANA/MMA Marketing Accountability Survey, three quarters of marketers had their adspend decreased this year, and two thirds are expected to drive more sales with an equal or lesser budget. Thankfully, digital media/online marketing has softenend the marketing budget blow for many. More and more companies are now competing in their respective industries on popular search engines like Google. The June 2009 poll indicates that the number 1 strategy for marketers that want to campaign effectively without spending more was to move from traditional media (print, television, radio) to digital media. Some of the tactics employed by marketers to improve marketing effectiveness in order of popularity include: Shifting advertising investment from traditional media to online media Moving away from Brand Building Initiatives to focus on Promotional Advertising Making use of lower-cost media — The Internet Fourty percent of the companies surveyed said that senior management viewed marketing as “an expense”, however, sixty percent viewed marketing costs as “investing in their brand “. In 2009, businesses no matter how big or small, are viewing the online environment as a worthy platform upon which to market themselves. Although competition is fierce, those companies that take the time to learn about Internet Marketing, SEO, and web analytics will reap the ROI rewards offered by being in the top position of Google. Please follow and like...

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A Content Marketing Strategy is the cornerstone to increased Google ranking

Posted by on Sep 30, 2009 in Online Marketing |

Rather than writing their own content, websites are pulling from the feeds of other sites. This may get you some more search engine links, but they are just going to lead people to other websites. Instead, you should be writing your own articles and pursuing a ‘content marketing’ strategy and letting other sites syndicate your content. At the very least, it’s low-cost advertising. Depending on the nature of your business, there may be a limit to just how much information you want to provide for free. If you are selling products then tutorials on using them are a good idea to have available. But if you are providing services such as consulting and training, you obviously aren’t going to put everything on your site for free. Even if this isn’t the case, maybe you just don’t know what to write about. So what can be done in these cases? Consider the industry you are working in. Whatever it is, there is probably news on a weekly basis that is somehow connected to it. Take advantage of news as it happens by writing reactions, spinning current events into something that benefits your business. For example, there generally is a lot of media coverage for topical events in business and if it’s relevant to your business or service and you can explain it in a way that clients could follow or understand better, then you are providing added value. An excellent reaction piece for anyone to write is “How will this affect your business?” A short article or white paper, could explain what this means, what the impact will be, and how your business could help. Just because your business website isn’t a news service, it doesn’t mean you can’t react to news as it happens. Before long, you will develop a large library of content without really doing all that much work. All you are doing is selling your business and putting it into context for potential customers. Selecting one or two relevant subjects in your industry per months and writing or have an expert SEO copywriter produce them as articles quickly adds content to your site. Your goal should be to reach the 100 page mark in order to become a Google ‘Resource’ site and receive better ‘organic’ rankings and subsequent increased traffic over time, thereby reducing your dependency on pay per click advertising generally used tactically to drive immediate traffic Should you wish to discuss your on-line marketing strategy in more detail or discuss how we can assist you as WSI Internet Marketing Consultants drop me a mail at jamie@wsioms.co. or visit us at www.wsioms.co.za Please follow and like...

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Paper news vs the internet

Posted by on Aug 28, 2009 in Online Marketing |

How do you get your news?  Do you read it online or from the morning paper?  More people are reading news online than the traditional printed newspaper.  Why do you want to read news that is a day old? People read news online in popular news websites, social networks, blogs, podcasts, etc. The reason for this is: Online Speed: Traditional newspaper news is outdated.  It takes a day to prepare, print and distribute  Popular magazines can take up to a month.  News stories can be found online as they happen.  Real time information. Newspaper space:  Newspaper space is limited.  Every page in the paper must be paid for by advertising revenue.  When the newspaper business revenue falls, the number of pages must decrease. There is absolutely no space limitations on the internet. Cost:  Traditional newspapers are much more expensive to create and distribute than online news.  Distribution costs for newspapers continue to escalate with labor and fuel costs.  None of these barriers exist on the web. Search vs Browse: In traditional newspapers and magazines you browse to what you want to read.  It is a much slower and relaxed way to get and read your news.  Most people today Google their questions and they get instant results.  The web allows for instant results, traditional newspapers doesn’t. Environmental: Traditional printed newspapers and magazines have an environmental cost.  With extensive recycling efforts there’s high costs of fuel and labor with paper recycling.  News found on the web is ozone friendly. It is a fact that printed news and magazines are dying daily.  Online news and opinions is busy growing.  Social media and blogs is replacing traditional newspapers and magazines. The web has the advantages of being almost instantaneous, flexible or unlimited amount of space and providing a free source of news. Please follow and like...

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing |

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharing websites.  The reason why you should be implementing social media in your marketing mix is because your clients are already using it daily.  Popular social media websites includes Facebook, MySpace, Twitter, LinkedIn, YouTube and Flickr.  There’s hundreds of them but only a few good ones.  Social media is a two way interaction rather than one way monologues.  It involves the building of relationships and conversations with your readers. Why you should use Social Media? Your customers are there: Millions of every day internet users reads blogs,  listen to podcasts, participate in facebook activities, Twitter, etc. Your competition isn’t there: Most small and medium sized businesses are not using social media yet.  Many large organizations are beginning to market thru social media. Cost effective: Most social media are free to use.  Often the time spent will out weight the return.  Reach your targeted audience without having to lay down a single cent. Website traffic: Marketing with social media can bring traffic and links to any website. Social media is not only popular with readers, but search engines give high importance to links from social media sites. Extend your reach: Marketing thru social media introduces your company to new prospects. Traditional media and website marketing reaches a different audience than social media. There are thousands of social media sites and options available to your company. Please follow and like...

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