How to plan your internet marketing strategy

Posted by on Oct 22, 2010 in Articles |

Internet marketing is the use of the web to advertise, promote and to sell products and services.  A strategic internet marketing plan is quite similar to a strategic business plan, just with a focused and narrower objective. In building your internet marketing plan, you need to think about how this fits into your business objectives and other traditional marketing strategies.  All these strategies should interrelate and work together for the best results. Find below the key elements that I always include in any internet marketing plan. Business plan Describe your company and your company history.  What are you long and short term overall objectives? What products or services do you sell? Marketing plan What targeted market do you compete in? List and describe your primary competitors along with their weaknesses and strengths.  Who are your targeted customers and on what overall basis do they make the final buying decision? What are your positioning, branding and pricing strategies? Internet marketing Based on your marketing plan, what are your online objectives in terms of lead generation, traffic, selling, warranty service or customer service? Develop your strategies around search engine marketing (SEM), email marketing, affiliate marketing, podcast marketing and blog marketing. Blog marketing Based on your targeted customer demographically, what informative and interesting content can you present to them to develop a strong readership? You can always use your blog to support your other online marketing strategies and marketing plans. Please follow and like...

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Content sharing is vital for internet marketing

Posted by on Sep 7, 2010 in Online Marketing |

Online content that you publish is one of your most valuable assets on the web. By sharing your content online you can enhance your company’s brand, broadcast your message across the web and demonstrate your expertise to name but a few benefits. Did you know that you can allow the visitors of your website or blog to share your content with others? Why do you want to share your online content? By sharing the content found on your blog or website is quite different from someone taking your content without your permission and then brand it in their own name and re publishing it. By having simple content sharing tools such as social bookmarking buttons on your blog or website, your company’s byline and branding will remain intact with a link to the original content source – your website or blog. The most common way websites have been sharing content in the past is through an easy “email this” to a friend function on the content where you can click the email sharing button or link and the content or blog post can be emailed to anyone. By encouraging your readers to share your content with others is a really powerful way to drive targeted traffic to extend your brand and to drive traffic to your website or blog. Find below a couple of tips on sharing your online content. Search and register on content sharing Web 2.0 channels. There’s many free ones available. These systems provides easy ways to share your content with their members as well as to the search engines. If you own a blog, there’s many third-party plugins available for free that you can install that automatically places content sharing buttons (social bookmarking) on your blog posts with little or no modification from your side at all. Have a look at Add This and ShareThis that provides an easy way to add sharing buttons on your website or blog. Not all of your content will make sense to share. Content that you don’t want to share should not be on the internet (public view) open to anyone to read. If you don’t want people to have access to some of your content, keep these content items behind a restricted password section. Content worth sharing is anything that others can use and isn’t proprietary to your company, yourself but it has a more universal appeal. Create content that others will find useful. You can keep track of what content is shared the most from your website or blog.  This will also give you an indication of what your readers find interesting. Always think of ways to build on the content that you have provided or on...

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Build Quality Incoming Links and Reap the Benefit of Free Traffic to your Website

Posted by on Jun 25, 2010 in SEO |

Link Building is not the favoured pastime of SEO’s and Online Marketing strategists. It’s time-consuming, often frustrating and confusing but it’s unavoidable because ultimately, it’s still the trump card for getting a higher organic ranking. In this post I’m concerned with highlighting the effectiveness of an excellent one-way Link Building strategy (also called incoming links) and how quality one-way links can improve traffic to your website. What are the Advantages of Building one-way Links? You don’t run the risk of linking from you website to ‘bad neighbourhoods’ on the Internet If you’re offering fresh and good content on your website then other websites will naturally link to your page How can you get Quality Incoming Links to your Website? While fresh content is one way to get quality Incoming Links to your Website, there are a number of other things you can do including: Post in Blogs and Forums regularly Make use of Social Networking sites Article Marketing Web Directories All you need to do is come to a decision about whether or not you want to take on the responsibility of Building Quality Links to your website yourself, or hire a professional SEO service to do it for you. Hiring a professional is usually the better choice (if your budget allows) as they have ways and means of getting quicker results. Please follow and like...

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Businesses are shifting to internet marketing

Posted by on Jun 4, 2010 in Online Marketing |

The online world has changed our methods of doing things in the last couple of years. What most likely took a phone call a few years ago, can now be done on the web instantly as a wealth of information is available to everyone. The internet is the greatest and biggest marketplace in the world. Businesses starting out as well as large global businesses needs to have a presence on the web. Internet Marketing Internet marketing is much more effective cost wise than traditional marketing. Don’t get me wrong, traditional marketing is still a great way for brand publishing. Internet marketing can provide so much more than just letting people know about your business. With internet marketing you can get targeted visitors, sales leads, etc. And the power of it is that you can track every penny that you spend on it directly. Many businesses have reduced their marketing budgets and used the remaining dollars to invest into new websites, ppc (pay-per-click), blogging and social media marketing. They do this so that they can track their money spent into sales money. Online marketing is expected to grow by 21% annually through to 2012. Compare this to traditional marketing where advertising revenues are expected to decrease by 1.4% annually over the same period. This indicates that more and more businesses are realising the potential of internet marketing. The internet is all about information. A successful website gives the visitor exactly what they are looking for. It answers their questions right away and gives them a means to take action. Website as a business tool A website is a powerful marketing tool that allows you to present your message to targeted customers. Your customers will judge your company on the strength of your message and the uniqueness of your content. It should build credibility and trust to encourage action. Internet marketing is where a business is putting their focus for the future. The internet is ever evolving so it is a right choice staying ahead of the competition. We are in a digital age transitioning from traditional marketing. Please follow and like...

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Is link building still relevant for website marketing?

Posted by on Mar 24, 2010 in Online Marketing | 2 comments

All the major search engines measures and gives credit for the number of good “quality” inbound links a website has. Every link pointing to your website is viewed as a popularity vote. The more popular (votes), the higher the website will rank. Many believe that it isn’t that important any more but they are wrong. Link building is still a key part of organic Search Engine Optimization and to get good results. Link building is not about the number of links you have Link building is not about getting the maximum number of inbound links to your website. 1 Good quality link is more important than 50 not so good ones. It is all about developing a wide variety of links from many sources. Links from social media, authority websites and relevant websites to your topic (niche) gives the best results. Automated link building doesn’t do the trick If someone told you that automated link building is the best, they are wrong. Unfortunately there’s no easy solution. Link building takes time and it is hard work. The best natural solution is to add a blog to your website where you can write informative original topics (posts) that others will want to link to. Don’t include your company name in your links The best way to optimize links is to use keywords that you would like your website to be found with in the link text or anchor text of the link. These keywords is more important than the number of inbound links. Reciprocal linking has lost its authority Reciprocal links do not provide that much authority any more, they are still valuable as links. Never use reciprocal linking as you only source for link building. You want to establish a diversified approach to link building. Directories and article marketing still works They both still work. Choose directories that are relevant to your niche (topic). Submitting articles to article syndication sites can produce good back links. With paid links my website will get penalized. Not entirely true. The worst case is that search engines (Google) will not count these as links. Use paid advertisements and text links to only drive traffic to your website. If you get credit for the link, see it as a bonus. Don’t measure a website on PageRank This is also FALSE. A website’s PageRank (PR) is about 3 months old. PR is affected by the quality of links and even the number of links on a particular page. Most frequently, the PR is posted wrong by Google and it doesn’t match the credibility from what your actual backlinks are. This is a major problem as most “SEO Experts” still believes that PageRank is relevant and...

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